Alice Dartnell Limited

Alice Dartnell Limited is a small, active company based in Cambridge, UK, founded six years ago in 2019. It's a solo founder operation with three directors, and currently holds £33,995 in assets. The company operates in a few different areas: retail sales online, book publishing, and management consultancy. It’s a small business, meeting two of the three criteria to be classified as such (turnover under £10.2 million, assets under £5.1 million, and fewer than 50 employees).

The company’s website, AliceDartnell.com, focuses on life and success coaching, particularly time management. Alice Dartnell offers a range of services, from one-on-one coaching and group memberships to online courses and free resources. She emphasizes a holistic approach, blending strategy with spiritual and energy management. The site showcases testimonials and case studies, highlighting her expertise in helping individuals and organizations achieve their goals. There's a real focus on creating a "life by design," rather than by default.

Financially, Alice Dartnell Limited is showing some concerning trends. While cash bank on hand decreased by a significant 57% to £3,400, creditors have increased by 22% to £110,000, suggesting a reliance on borrowing. Trade debtors have also risen dramatically, up 98% to £31,000, which could indicate issues with customer payments. Equity has also decreased, dropping 14% to -£70,000. It's worth noting that the company’s liabilities are higher than its assets. The company’s small size allows it to remain agile, but the negative equity is a potential red flag. There's no mention of an auditor, which is common for small, exempt companies. It seems like Alice Dartnell is working hard to build her coaching business, but the financial data suggests she may need to carefully manage her expenses and cash flow.

Registered in England/Wales under the registration number 11801736, with a registered address at DA12 4NH, England, Gravesend, 6 Cambria Crescent.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
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