Hold Upon Heart Limited

Hold Upon Heart Limited is a small, family-run business based in Telford, UK, active since its founding ten years ago in 2014. With three employees and £9,356 in assets, it operates as an e-commerce site specializing in personalized fingerprint and memorial jewellery. The company, led by two directors and owners, Price Jeffrey and Price Melanie, caters to customers seeking unique keepsakes, offering everything from cremation ashes jewellery to handprint charms.

The company’s website showcases a wide range of products, including charms, rings, necklaces, and keyrings, all customizable with fingerprints, handprints, photos, and messages. It even offers a self-fill option for necklaces and droplets. The website emphasizes the quality of its craftsmanship, with a focus on using recycled gold and silver, and boasts a 5-star Google rating from hundreds of reviews. It’s clear they’re passionate about creating lasting memories.

Financially, Hold Upon Heart Limited presents a mixed picture. While bank overdrafts remained relatively stable, cash reserves decreased by a significant 100%, dropping to £3,600. Current assets increased dramatically, rising by 300% to £9,400, which is a good sign, but trade debtors also increased substantially, growing by 960% to £5,800, which could indicate payment delays. Net assets plummeted 98% to just £450, and retained earnings have suffered a similar decline. The company’s small size (meeting two of three conditions for being classified as small) allows for flexibility, but the sharp drop in equity is something to keep an eye on. No auditor is mentioned, which is typical for small companies.

It seems like Hold Upon Heart Limited is navigating a period of change, with a focus on growing its online presence and delivering personalized products—but the financial figures suggest they're working hard to manage their cash flow.

Registered in England/Wales under the registration number 09020810, with a registered address at TF8 7LS, England, Telford, Shropshire, Unit C15 Maws Craft Centre, Ferry Road.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
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