Homefront Auctions Limited

Homefrontco Limited is a small, active company based in Swansea, UK, established just one year ago in August 2023. With two employees and £34,000 in assets, it’s a modest operation led by two directors and owners. The company operates in the non-specialised wholesale trade and retail sale via mail order houses or via the internet.

The company’s website, Homefront Co Ltd, describes itself as an online retail distributor based in Swansea, providing VAT registration details and a phone number. It also mentions a “Homefront Farm Website Coming Soon,” suggesting a potential diversification into agriculture or related products. The site’s focus on online retail, combined with the “Homefront Farm” teaser, paints a picture of a business aiming for both commercial and potentially agricultural ventures.

Financially, Homefrontco Limited’s report presents a mixed picture. While the company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain agile, there are some concerning trends. Cash bank on hand remained steady at £8,000, however, creditors increased slightly to £17,000. Directors’ advances and credits show significant movement, with advances to directors rising to £12,000 and £6,100 respectively, while repayments were £14,000 and £17,000. The company’s net current assets and liabilities remained steady at £17,000. With no auditor mentioned, the figures are unaudited.

The company’s focus on online retail, combined with the potential agricultural expansion hinted at by “Homefront Farm,” suggests a business seeking to diversify and grow. Whether it can successfully navigate the challenges of a competitive online market and manage its financial trends remains to be seen.

Registered in England/Wales under the registration number 15101977, with a registered address at SA5 4DY, Wales, Swansea, Ashford House Abergelly Road, Fforestfach.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.