Honest Drinks Co Ltd

Honest Drinks Co Ltd is a small, active company based in Cardiff, UK, founded thirteen years ago in 2012. With sixteen employees and £95,840 in assets, it operates from a real address. The company has two directors and two owners, though the list of owners changed eight years ago. Accounts are overdue for two years, and confirmation is overdue by a year, which is not ideal.

The company's primary focus is selling juices and cleanses, operating through a vibrant e-commerce website, The Honest Juice Co. The site showcases a range of 100% plant-based, vegan drinks, emphasizing nutrition and lifestyle benefits. Customers can purchase individual juices, create custom juice boxes, or opt for pre-designed boxes tailored for office teams. The website highlights a commitment to sustainability, using carbon-neutral deliveries and recycled bottles. It even features customer testimonials, like one from Hannah Webster, who praised the Premium Cleanse for its revitalizing effects. The site also details the cold-pressed juicing process, emphasizing its health benefits and superior taste.

Financially, Honest Drinks Co Ltd is facing some challenges. While turnover remains undisclosed, net assets have plummeted 760%, falling to -£180,000. Cash reserves have also decreased significantly, dropping 76% to £16,000. Bank borrowings have increased by 91%, reaching £7,400. Although trade debtors have decreased by 84%, suggesting improved collection, the significant drop in equity is concerning. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the downturn in equity raises questions about its long-term sustainability. The lack of an auditor mentioned likely means the accounts are unaudited.

Overall, Honest Drinks Co Ltd appears to be a company with a strong brand and a loyal customer base, but it's currently navigating a period of financial strain. Whether the company can turn things around and continue its growth remains to be seen.

The company operates in Retail → Online & mailorder; Technology → Consulting; Wholesale → Food → Coffee, tea, cocoa, spices.

Registered in England/Wales under the registration number 08026112, with a registered address at CF14 8LH, Cardiff, 08026112 - COMPANIES HOUSE DEFAULT ADDRESS.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.