Iconize Ltd

Iconize Ltd is a small, active company based in London, UK, established ten years ago in 2015. With just one employee and £8,645 in assets, it’s a modest operation run by a single director and owner, Trovato Walter Alessandro. The company operates from a virtual address shared by 3,561 other businesses, suggesting a cost-effective approach to its administrative overhead. Iconize Ltd's activities span retail sales via mail order and internet, information technology consultancy, and other retail sectors.

The company's website, Iconized You, showcases a portfolio of high-quality photography, specializing in marine, automotive, food, and other subjects. It’s clear the business is focused on visual content creation and marketing, with a strong emphasis on showcasing its work through galleries and client projects. The site also highlights its use of advanced camera equipment and software, indicating a commitment to professional standards. It's not an e-commerce site, but a portfolio and marketing tool.

Financially, Iconize Ltd presents a mixed picture. Current assets have fallen significantly by 42%, down to £8,600, while net assets have plummeted 110%, now at -£8,400. Cash reserves have also declined by 48%, leaving just £7,700. Bank borrowings have increased slightly, and other creditors have exploded by 340%, reaching £15,000. The company’s small size (meeting two of three criteria for a small company) helps keep costs down, but the sharp decline in equity and cash reserves suggests it's burning through money. The lack of an auditor mentioned is typical for a small company.

While Iconize Ltd's photography business appears active and well-presented online, the financials reveal a company facing financial challenges. The substantial losses and declining cash reserves indicate a need for improved financial management, although it's possible this is typical for a startup in a competitive creative field.

Registered in England/Wales under the registration number 09548057, with a registered address at EC1V 2NX, England, London, 128 City Road.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
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