Plaster Magazine Limited

Plaster Magazine Ltd from London UK: a small, active company founded six years ago, employs two people, and holds £44,602 in assets. It operates from a virtual address and is managed by two directors and two owners. The company’s status is active, and it was incorporated on January 21, 2019.

Plaster Magazine Ltd is a London-based publication focusing on contemporary art. Its website is a hub for features, reviews, interviews, and artist profiles, with a particular emphasis on showcasing emerging talent and covering major exhibitions. The site’s content ranges from in-depth critiques to artist spotlights and news updates, catering to a discerning audience interested in the art world. It seems to operate primarily as an online platform, with a focus on digital distribution and engagement. The site also has a "Shop" section, suggesting a potential revenue stream from merchandise or prints, although its prominence is limited.

Financially, Plaster Magazine Ltd presents a mixed picture. Current assets have increased by 220%, reaching £45,000, while net assets have dropped by 550%, settling at -£220,000. Bank borrowings have surged by 470%, reaching £270,000, and creditors have increased by 110%, reaching £2,000. The company’s small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) helps it remain nimble, but the significant equity decline is concerning. The company operates with zero employees, which is unusual for a publication of this nature, suggesting a reliance on freelance contributors and minimal overhead. With no auditor mentioned (likely exempt as a small company), the figures rely on unaudited statements.

The company’s reliance on advertising revenue and potential merchandise sales will be key to its future success. The surge in creditors suggests a need to manage cash flow carefully, and the negative equity raises questions about long-term sustainability.

Registered in England/Wales under the registration number 11777365, with a registered address at EC4M 7RD, London, First Floor, 5 Fleet Place.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
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