Ad-royce Limited

Ad-royce Limited, based in London, UK, is a small, active company founded fifteen years ago in 2010. It holds £7,104 in assets and operates from a real address in Horn Park Lane. With two directors and one owner, it’s a relatively compact operation. The company’s activities encompass a diverse range of services, including retail sales via mail order and internet, media representation, artistic creation, and support for performing arts industries.

The company’s website, however, presents a curious picture. Instead of showcasing Ad-royce’s own products or services, it redirects to a Federal Register site, seemingly unrelated to the company’s stated business. The site’s content focuses on accessing government data via APIs, suggesting a possible technical or data-related venture that isn’s immediately obvious. It’s unclear how this digital redirection connects to Ad-royce’s core business areas, but it hints at a possible diversification or a technical aspect not readily apparent.

Financially, Ad-royce Limited’s recent performance reveals a concerning trend. Current assets have halved to £7,100, while net assets have fallen by 16% to -£14,000. Bank borrowings have decreased slightly, but cash reserves have plummeted 80% to a mere £590. Creditors have also decreased, which is a positive sign, but the overall picture suggests a company struggling to maintain its financial footing. The company’s small size—meeting two of three criteria for a small company—allows for agility, but the sharp decline in equity is a cause for concern. With no auditor mentioned, the unaudited accounts rely on director-reported data. It’s likely that the company is burning through money, and the lack of employees (zero reported) suggests a lean operation, but also a potential lack of resources to address the financial challenges.

The company operates in Entertainment → Artistic creation; Entertainment → Art support; Professional services → Media sales; Retail → Online & mailorder.

Registered in England/Wales under the registration number 07115152, with a registered address at SE12 8UX, England, London, 5, Jeffery Row, Horn Park Lane.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.