Import/export HS code 190540: Rusks and toasted bread

Includes rusks, toasted bread, and similar crunchy baked goods

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
Italy 14,343,221
Netherlands 6,879,045
Romania 5,009,891
France 4,372,321
Belgium 3,932,331

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Italy 7,227,487 7,115,734 -111,753
Netherlands 3,543,340 3,335,705 -207,635
Romania 2,955,857 2,054,034 -901,823
France 3,578,296 794,025 -2,784,271
Belgium 2,349,707 1,582,624 -767,083
Spain 1,768,684 1,840,726 +72,042
India 1,403,018 1,353,993 -49,025
Sweden 1,344,120 1,229,631 -114,489
Bangladesh 1,460,701 1,010,596 -450,105
Greece 1,175,640 1,108,942 -66,698

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
Italy 20,769,511
Netherlands 6,924,768
Romania 5,360,637
Spain 4,199,510
India 2,762,103

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Italy 12,127,582 8,641,929 -3,485,653
Netherlands 3,797,998 3,126,770 -671,228
Romania 3,222,850 2,137,787 -1,085,063
Spain 2,041,531 2,157,979 +116,448
India 1,396,355 1,365,748 -30,607
Sweden 1,344,120 1,229,025 -115,095
Bangladesh 1,480,232 1,015,164 -465,068
Bulgaria 1,157,801 1,330,825 +173,024
Greece 1,154,427 1,099,578 -54,849
Viet Nam 1,071,782 391,098 -680,684

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Outer London - East and North East 56
Outer London - West and North West 41
Inner London - East 36
Inner London - West 26
Bedfordshire and Hertfordshire 23

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Outer London - East and North East 46 37 -9
Outer London - West and North West 38 28 -10
Inner London - East 29 27 -2
Inner London - West 19 19 +0
Bedfordshire and Hertfordshire 18 21 +3
West Midlands 18 18 +0
Essex 15 13 -2
Greater Manchester 12 10 -2
Outer London - South 14 11 -3
Berkshire, Buckinghamshire and Oxfordshire 12 11 -1

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 39,833,713
Sea transport (not vehicle on ferry) 19,912,210
Other 2,005,598
Road transport 931,814
Air transport 136,596

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 22,303,281 17,530,432 -4,772,849
Sea transport (not vehicle on ferry) 10,898,342 9,013,868 -1,884,474
Other 1,056,274 949,324 -106,950
Road transport 431,728 500,086 +68,358
Air transport 57,536 79,060 +21,524

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 12,835,035
Immingham Docks 11,415,205
Eurotunnel 8,411,074
Felixstowe 4,971,130
London 4,918,170

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 6,595,344 6,239,691 -355,653
Immingham Docks 5,136,517 6,278,688 +1,142,171
Eurotunnel 5,978,803 2,432,271 -3,546,532
Felixstowe 3,172,109 1,799,021 -1,373,088
London 2,634,421 2,283,749 -350,672
London Gateway Port 2,254,873 1,776,250 -478,623
Southampton 1,881,714 1,752,545 -129,169
Liverpool Docks 1,149,212 1,365,884 +216,672
Dover / Eurotunnel 1,219,637 895,525 -324,112
000 1,056,274 949,324 -106,950

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Wholesale trade, except of motor vehicles and motorcycles 267
Retail trade, except of motor vehicles and motorcycles 82
Food and beverage service activities 38
Manufacture of food products 37
Office administrative, office support and other business support activities 10

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2026-01 103
2025-11 123
2025-10 126
2025-09 119
2025-08 99

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 174
0-1m 114
15m-54m 43
54m+ 40
Other 17

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
Ireland 12,141,056
United States 3,571,817
France 1,916,948
Canada 653,733
Netherlands 633,614

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Ireland 6,410,334 5,730,722 -679,612
United States 735,967 2,835,850 +2,099,883
France 1,070,286 846,662 -223,624
Canada 335,931 317,802 -18,129
Netherlands 386,381 247,233 -139,148
Norway 320,936 296,807 -24,129
Saudi Arabia 357,475 190,009 -167,466
Germany 315,661 220,807 -94,854
Belgium 301,257 228,224 -73,033
United Arab Emirates 270,714 214,109 -56,605

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 3,026,383
Ireland 491,940
France 9,834
Finland 4,223
Portugal 153

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 1,361,922 1,664,461 +302,539
Ireland 147,363 344,577 +197,214
France 4,894 4,940 +46
Finland 2,587 1,636 -951
Portugal 56 97 +41
Italy 25 0 -25
Netherlands 0 23 +23

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 13,073,496
Sea transport (not vehicle on ferry) 6,365,048
Other 4,248,298
Air transport 146,652

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 7,305,207 5,768,289 -1,536,918
Sea transport (not vehicle on ferry) 2,328,607 4,036,441 +1,707,834
Other 1,953,964 2,294,334 +340,370
Air transport 94,640 52,012 -42,628

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
000 4,248,298
Liverpool Docks 4,214,772
Dover / Eurotunnel 4,063,484
Holyhead 3,127,822
Heysham 2,252,907

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
000 1,953,964 2,294,334 +340,370
Liverpool Docks 2,303,681 1,911,091 -392,590
Dover / Eurotunnel 2,268,496 1,794,988 -473,508
Holyhead 1,541,091 1,586,731 +45,640
Heysham 1,390,835 862,072 -528,763
Felixstowe 197,172 1,711,972 +1,514,800
London Gateway Port 509,507 900,460 +390,953
Immingham Docks 654,796 609,749 -45,047
Southampton 385,886 234,881 -151,005
Dover 128,767 74,322 -54,445

Related HS codes

What this shows: Sibling or child HS codes in the same classification branch.

Quick facts

HS code: 190540

Coverage: United Kingdom, most metrics for the last 24 months

Description: Includes rusks, toasted bread, and similar crunchy baked goods