Import/export HS code 190540: Rusks and toasted bread

Includes rusks, toasted bread, and similar crunchy baked goods

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
Italy 16,556,519
Netherlands 7,691,194
Romania 5,247,416
Belgium 4,449,783
Spain 3,898,144

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Italy 7,913,266 8,643,253 +729,987
Netherlands 3,578,348 4,112,846 +534,498
Romania 2,930,926 2,316,490 -614,436
Belgium 2,858,753 1,591,030 -1,267,723
Spain 1,700,435 2,197,709 +497,274
France 2,734,288 919,027 -1,815,261
Sweden 1,323,108 1,624,651 +301,543
India 1,420,408 1,403,670 -16,738
Greece 1,145,036 1,460,230 +315,194
Bangladesh 1,455,801 1,004,540 -451,261

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
Italy 22,760,559
Netherlands 7,677,454
Romania 5,610,996
Spain 4,441,612
Sweden 2,946,658

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Italy 12,584,121 10,176,438 -2,407,683
Netherlands 3,811,251 3,866,203 +54,952
Romania 3,201,050 2,409,946 -791,104
Spain 2,031,375 2,410,237 +378,862
Sweden 1,323,108 1,623,550 +300,442
India 1,407,604 1,415,425 +7,821
Bulgaria 1,235,446 1,574,104 +338,658
Greece 1,122,075 1,476,298 +354,223
Bangladesh 1,475,332 1,013,980 -461,352
Turkey 654,249 776,680 +122,431

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Outer London - East and North East 52
Outer London - West and North West 44
Inner London - East 37
Bedfordshire and Hertfordshire 25
Inner London - West 24

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Outer London - East and North East 44 38 -6
Outer London - West and North West 35 34 -1
Inner London - East 30 26 -4
Bedfordshire and Hertfordshire 20 22 +2
Inner London - West 19 18 -1
Essex 15 15 +0
West Midlands 18 18 +0
Outer London - South 14 12 -2
Berkshire, Buckinghamshire and Oxfordshire 11 13 +2
Greater Manchester 12 12 +0

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 42,933,707
Sea transport (not vehicle on ferry) 21,702,709
Other 2,202,339
Road transport 1,053,466
Air transport 153,066

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 22,697,643 20,236,064 -2,461,579
Sea transport (not vehicle on ferry) 10,730,614 10,972,095 +241,481
Other 1,090,916 1,111,423 +20,507
Road transport 452,080 601,386 +149,306
Air transport 64,298 88,768 +24,470

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 14,436,447
Immingham Docks 12,738,191
Eurotunnel 8,272,354
London 5,388,706
London Gateway Port 5,192,767

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 6,646,043 7,790,404 +1,144,361
Immingham Docks 5,730,424 7,007,767 +1,277,343
Eurotunnel 5,364,802 2,907,552 -2,457,250
London 2,832,910 2,555,796 -277,114
London Gateway Port 2,360,087 2,832,680 +472,593
Felixstowe 2,920,285 1,974,283 -946,002
Southampton 1,845,624 1,871,900 +26,276
Liverpool Docks 1,119,386 1,298,613 +179,227
Dover / Eurotunnel 1,393,328 1,017,055 -376,273
000 1,090,916 1,111,423 +20,507

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Wholesale trade, except of motor vehicles and motorcycles 271
Retail trade, except of motor vehicles and motorcycles 85
Food and beverage service activities 43
Manufacture of food products 37
Office administrative, office support and other business support activities 10

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2026-04 116
2026-03 114
2026-02 106
2026-01 103
2025-12 104

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 182
0-1m 109
54m+ 43
15m-54m 42
Other 19

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
Ireland 12,456,972
United States 4,782,599
France 1,990,441
Canada 794,109
Norway 673,549

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Ireland 7,124,337 5,332,635 -1,791,702
United States 849,436 3,933,163 +3,083,727
France 1,118,744 871,697 -247,047
Canada 378,089 416,020 +37,931
Norway 299,508 374,041 +74,533
Netherlands 319,338 326,698 +7,360
Belgium 321,699 266,373 -55,326
Germany 305,170 279,525 -25,645
Spain 285,780 284,974 -806
Sweden 235,685 259,954 +24,269

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 3,504,137
Ireland 495,413
Ivory Coast 26,424
France 12,430
Finland 4,819

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 2,145,875 1,358,262 -787,613
Ireland 149,213 346,200 +196,987
Ivory Coast 0 26,424 +26,424
France 5,384 7,046 +1,662
Finland 2,583 2,236 -347
Portugal 66 156 +90
Netherlands 0 23 +23

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 13,363,773
Sea transport (not vehicle on ferry) 7,730,772
Other 4,700,064
Air transport 152,683

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 7,294,113 6,069,660 -1,224,453
Sea transport (not vehicle on ferry) 2,243,261 5,487,511 +3,244,250
Other 2,741,481 1,958,583 -782,898
Air transport 98,701 53,982 -44,719

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
000 4,700,064
Liverpool Docks 4,630,599
Dover / Eurotunnel 4,455,204
Holyhead 2,973,958
Heysham 2,193,463

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
000 2,741,481 1,958,583 -782,898
Liverpool Docks 2,300,530 2,330,069 +29,539
Dover / Eurotunnel 2,263,542 2,191,662 -71,880
Holyhead 1,622,001 1,351,957 -270,044
Heysham 1,397,184 796,279 -600,905
Felixstowe 91,231 1,831,817 +1,740,586
London Gateway Port 521,147 1,375,721 +854,574
Immingham Docks 648,361 737,406 +89,045
Southampton 310,813 709,413 +398,600
Dover 135,391 84,331 -51,060

Related HS codes

What this shows: Sibling or child HS codes in the same classification branch.

Quick facts

HS code: 190540

Coverage: United Kingdom, most metrics for the last 24 months

Description: Includes rusks, toasted bread, and similar crunchy baked goods