Import/export HS code 481720: Letter cards and postcards
Plain postcards, letter cards, and correspondence cards made of paper or paperboard. Ideal for personal or business communication
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 2,626,578 |
| South Korea | 477,395 |
| Germany | 266,585 |
| Ireland | 200,961 |
| United States | 197,124 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 1,668,592 | 957,986 | -710,606 |
| South Korea | 17,624 | 459,771 | +442,147 |
| Germany | 195,569 | 71,016 | -124,553 |
| Ireland | 97,997 | 102,964 | +4,967 |
| United States | 143,162 | 53,962 | -89,200 |
| France | 101,678 | 80,709 | -20,969 |
| Czechia | 91,633 | 85,977 | -5,656 |
| India | 138,974 | 13,969 | -125,005 |
| China, Hong Kong Special Administrative Region | 141,951 | 4,998 | -136,953 |
| Netherlands | 84,306 | 13,713 | -70,593 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 3,262,510 |
| South Korea | 455,005 |
| United States | 191,078 |
| Czechia | 177,020 |
| India | 153,922 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 2,152,964 | 1,109,546 | -1,043,418 |
| South Korea | 12,701 | 442,304 | +429,603 |
| United States | 145,297 | 45,781 | -99,516 |
| Czechia | 91,320 | 85,700 | -5,620 |
| India | 139,953 | 13,969 | -125,984 |
| Ireland | 67,539 | 75,039 | +7,500 |
| France | 37,510 | 60,776 | +23,266 |
| Italy | 32,203 | 50,094 | +17,891 |
| Germany | 47,125 | 18,013 | -29,112 |
| Rwanda | 42,250 | 17,068 | -25,182 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 36 |
| Inner London - East | 14 |
| Berkshire, Buckinghamshire and Oxfordshire | 8 |
| Greater Manchester | 8 |
| Outer London - West and North West | 7 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 26 | 25 | -1 |
| Inner London - East | 8 | 8 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 4 | 4 | +0 |
| Greater Manchester | 5 | 4 | -1 |
| Outer London - West and North West | 3 | 5 | +2 |
| West Midlands | 5 | 5 | +0 |
| West Yorkshire | 5 | 2 | -3 |
| Bedfordshire and Hertfordshire | 4 | 2 | -2 |
| Gloucestershire and Wiltshire | 4 | 3 | -1 |
| Surrey, East and West Sussex | 2 | 5 | +3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 2,705,309 |
| Air transport | 1,267,296 |
| Roll on Roll off (RORO) | 1,001,919 |
| Other | 74,893 |
| Road transport | 5,790 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 1,812,993 | 892,316 | -920,677 |
| Air transport | 493,846 | 773,450 | +279,604 |
| Roll on Roll off (RORO) | 637,561 | 364,358 | -273,203 |
| Other | 37,169 | 37,724 | +555 |
| Road transport | 3,617 | 2,173 | -1,444 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 1,170,613 |
| Felixstowe | 991,021 |
| East Midlands Airport | 558,769 |
| Dover | 430,471 |
| London Gateway Port | 383,443 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 881,587 | 289,026 | -592,561 |
| Felixstowe | 758,646 | 232,375 | -526,271 |
| East Midlands Airport | 60,806 | 497,963 | +437,157 |
| Dover | 281,043 | 149,428 | -131,615 |
| London Gateway Port | 73,860 | 309,583 | +235,723 |
| London Heathrow Airport | 223,741 | 136,401 | -87,340 |
| London Stansted Airport | 86,649 | 74,034 | -12,615 |
| Eurotunnel | 95,488 | 54,817 | -40,671 |
| 499 | 75,002 | 69,528 | -5,474 |
| Holyhead | 66,244 | 48,711 | -17,533 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 64 |
| Wholesale trade, except of motor vehicles and motorcycles | 53 |
| Office administrative, office support and other business support activities | 7 |
| Manufacture of paper and paper products | 4 |
| Telecommunications | 4 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 14 |
| 2025-11 | 15 |
| 2025-10 | 23 |
| 2025-09 | 20 |
| 2025-08 | 15 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| TG JONES HIGH STREET LIMITED | 105 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 76 |
| THE WORKS STORES LIMITED | 70 |
| TJX UK | 66 |
| ESTEE LAUDER COSMETICS LIMITED | 49 |
| BAKER ROSS LIMITED | 46 |
| TALKING TABLES LIMITED | 45 |
| TESCO STORES LIMITED | 44 |
| TESCO STORES LIMITED | 44 |
| MERI MERI, INC. | 41 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 53 |
| 1m-15m | 51 |
| 0-1m | 14 |
| Other | 14 |
| 15m-54m | 12 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 1,148,294 |
| United Arab Emirates | 433,918 |
| Ireland | 292,034 |
| France | 255,889 |
| Canada | 207,264 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 559,029 | 589,265 | +30,236 |
| United Arab Emirates | 379,875 | 54,043 | -325,832 |
| Ireland | 180,219 | 111,815 | -68,404 |
| France | 158,855 | 97,034 | -61,821 |
| Canada | 153,500 | 53,764 | -99,736 |
| China | 43,952 | 151,174 | +107,222 |
| Belgium | 117,350 | 45,960 | -71,390 |
| Netherlands | 60,206 | 34,321 | -25,885 |
| Germany | 75,398 | 17,724 | -57,674 |
| Italy | 38,425 | 49,295 | +10,870 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 10,627 |
| XI | 1,769 |
| China | 1,278 |
| Ireland | 617 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 4,971 | 5,656 | +685 |
| XI | 564 | 1,205 | +641 |
| China | 203 | 1,075 | +872 |
| Ireland | 337 | 280 | -57 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 2,658,729 |
| Roll on Roll off (RORO) | 789,539 |
| Sea transport (not vehicle on ferry) | 120,034 |
| Other | 15,011 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 1,560,549 | 1,098,180 | -462,369 |
| Roll on Roll off (RORO) | 451,293 | 338,246 | -113,047 |
| Sea transport (not vehicle on ferry) | 69,109 | 50,925 | -18,184 |
| Other | 6,521 | 8,490 | +1,969 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| London Heathrow Airport | 1,203,808 |
| East Midlands Airport | 807,697 |
| Dover / Eurotunnel | 416,940 |
| London Stansted Airport | 365,146 |
| ZLC | 250,032 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| London Heathrow Airport | 694,551 | 509,257 | -185,294 |
| East Midlands Airport | 483,169 | 324,528 | -158,641 |
| Dover / Eurotunnel | 286,307 | 130,633 | -155,674 |
| London Stansted Airport | 223,986 | 141,160 | -82,826 |
| ZLC | 140,882 | 109,150 | -31,732 |
| Liverpool Docks | 73,240 | 71,092 | -2,148 |
| Holyhead | 72,776 | 43,183 | -29,593 |
| Dover | 13,877 | 78,539 | +64,662 |
| Eurotunnel | 0 | 49,456 | +49,456 |
| Milford | 23,211 | 0 | -23,211 |
Quick facts
HS code: 481720
Coverage: United Kingdom, most metrics for the last 24 months
Description: Plain postcards, letter cards, and correspondence cards made of paper or paperboard. Ideal for personal or business communication