Import/export HS code 4903: Children’s picture or coloring books

Books designed for kids with pictures, drawings, or pages to color

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
China 123,074,626
China, Hong Kong Special Administrative Region 50,674,148
United States 8,053,373
India 3,203,278
Malaysia 2,603,938

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
China 55,063,383 68,011,243 +12,947,860
China, Hong Kong Special Administrative Region 30,395,582 20,278,566 -10,117,016
United States 4,112,715 3,940,658 -172,057
India 1,875,503 1,327,775 -547,728
Malaysia 1,132,257 1,471,681 +339,424
Canada 1,382,136 1,168,518 -213,618
Viet Nam 712,231 1,780,330 +1,068,099
Germany 1,409,450 1,070,211 -339,239
Belgium 1,011,933 1,016,558 +4,625
Netherlands 1,425,628 500,213 -925,415

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
China 165,310,150
China, Hong Kong Special Administrative Region 15,779,867
United States 6,166,172
India 3,178,513
Poland 2,909,828

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
China 77,228,714 88,081,436 +10,852,722
China, Hong Kong Special Administrative Region 11,694,650 4,085,217 -7,609,433
United States 3,198,618 2,967,554 -231,064
India 1,894,245 1,284,268 -609,977
Poland 1,762,983 1,146,845 -616,138
Malaysia 1,237,421 1,621,395 +383,974
Viet Nam 830,662 1,798,803 +968,141
Germany 830,821 675,958 -154,863
Singapore 791,545 273,269 -518,276
Slovakia 495,628 448,817 -46,811

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Inner London - West 55
Inner London - East 22
Outer London - West and North West 15
Greater Manchester 14
Bedfordshire and Hertfordshire 13

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Inner London - West 38 47 +9
Inner London - East 17 21 +4
Outer London - West and North West 10 10 +0
Greater Manchester 11 9 -2
Bedfordshire and Hertfordshire 11 11 +0
Surrey, East and West Sussex 6 11 +5
Berkshire, Buckinghamshire and Oxfordshire 8 7 -1
Leicestershire, Rutland and Northamptonshire 7 10 +3
West Midlands 6 6 +0
West Yorkshire 7 6 -1

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Sea transport (not vehicle on ferry) 185,563,172
Roll on Roll off (RORO) 9,303,658
Air transport 7,937,902
Other 3,227,815
Road transport 174,490

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Sea transport (not vehicle on ferry) 91,428,328 94,134,844 +2,706,516
Roll on Roll off (RORO) 5,648,403 3,655,255 -1,993,148
Air transport 2,685,826 5,252,076 +2,566,250
Other 2,518,079 709,736 -1,808,343
Road transport 35,653 138,837 +103,184

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Felixstowe 88,441,848
Southampton 40,958,637
London Gateway Port 36,102,707
Grangemouth Docks 17,321,941
London Stansted Airport 4,456,157

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Felixstowe 50,360,126 38,081,722 -12,278,404
Southampton 23,548,440 17,410,197 -6,138,243
London Gateway Port 7,062,419 29,040,288 +21,977,869
Grangemouth Docks 10,115,478 7,206,463 -2,909,015
London Stansted Airport 1,785,779 2,670,378 +884,599
000 2,518,079 709,736 -1,808,343
Dover 1,220,196 1,359,566 +139,370
Eurotunnel 1,107,105 1,165,304 +58,199
London Heathrow Airport 310,198 1,930,629 +1,620,431
London 732,490 1,291,959 +559,469

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Publishing activities 84
Retail trade, except of motor vehicles and motorcycles 84
Wholesale trade, except of motor vehicles and motorcycles 76
Office administrative, office support and other business support activities 16
Other manufacturing 9

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2026-04 53
2026-03 66
2026-02 73
2026-01 62
2025-12 64

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 92
54m+ 76
0-1m 55
15m-54m 29
Other 23

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
Ireland 11,338,139
Australia 6,267,768
Germany 5,094,213
France 4,666,631
United States 2,066,119

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Ireland 5,875,910 5,462,229 -413,681
Australia 3,326,697 2,941,071 -385,626
Germany 3,012,757 2,081,456 -931,301
France 1,267,601 3,399,030 +2,131,429
United States 1,096,134 969,985 -126,149
Netherlands 802,417 801,922 -495
South Africa 583,580 779,014 +195,434
Romania 595,408 758,187 +162,779
Turkey 553,007 726,896 +173,889
Saudi Arabia 519,935 503,325 -16,610

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
Ireland 19,197
China 6,984
China, Hong Kong Special Administrative Region 897
Germany 9

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Ireland 14,694 4,503 -10,191
China 4,516 2,468 -2,048
China, Hong Kong Special Administrative Region 757 140 -617
Germany 9 0 -9

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 28,607,392
Sea transport (not vehicle on ferry) 14,579,004
Air transport 4,425,659
Other 46,844
Road transport 4,317

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 14,001,865 14,605,527 +603,662
Sea transport (not vehicle on ferry) 7,522,581 7,056,423 -466,158
Air transport 1,845,294 2,580,365 +735,071
Other 26,681 20,163 -6,518
Road transport 4,317 0 -4,317

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
Dover / Eurotunnel 14,847,121
London Gateway Port 10,409,022
Holyhead 8,999,661
London Heathrow Airport 3,223,397
Liverpool Docks 2,404,171

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover / Eurotunnel 6,380,428 8,466,693 +2,086,265
London Gateway Port 5,430,414 4,978,608 -451,806
Holyhead 4,493,674 4,505,987 +12,313
London Heathrow Airport 1,083,495 2,139,902 +1,056,407
Liverpool Docks 1,509,570 894,601 -614,969
Southampton 589,941 1,157,120 +567,179
Dover 992,154 253,470 -738,684
Felixstowe 589,684 534,046 -55,638
East Midlands Airport 641,585 221,661 -419,924
Heysham 353,859 274,062 -79,797

Quick facts

HS code: 4903

Coverage: United Kingdom, most metrics for the last 24 months

Description: Books designed for kids with pictures, drawings, or pages to color