Import/export HS code 4903: Children’s picture or coloring books
Books designed for kids with pictures, drawings, or pages to color
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 107,687,298 |
| China, Hong Kong Special Administrative Region | 56,114,754 |
| United States | 7,924,814 |
| India | 3,129,112 |
| Canada | 2,507,410 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 53,768,022 | 53,919,276 | +151,254 |
| China, Hong Kong Special Administrative Region | 36,795,685 | 19,319,069 | -17,476,616 |
| United States | 3,654,630 | 4,270,184 | +615,554 |
| India | 1,977,652 | 1,151,460 | -826,192 |
| Canada | 1,291,913 | 1,215,497 | -76,416 |
| Malaysia | 963,610 | 1,327,244 | +363,634 |
| Germany | 1,293,908 | 940,935 | -352,973 |
| Viet Nam | 535,428 | 1,495,956 | +960,528 |
| Belgium | 1,365,144 | 651,537 | -713,607 |
| Netherlands | 995,339 | 855,441 | -139,898 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 153,734,919 |
| China, Hong Kong Special Administrative Region | 16,807,487 |
| United States | 6,335,202 |
| India | 3,086,074 |
| Poland | 2,737,752 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 81,271,521 | 72,463,398 | -8,808,123 |
| China, Hong Kong Special Administrative Region | 12,627,945 | 4,179,542 | -8,448,403 |
| United States | 2,903,198 | 3,432,004 | +528,806 |
| India | 1,965,430 | 1,120,644 | -844,786 |
| Poland | 1,679,444 | 1,058,308 | -621,136 |
| Malaysia | 1,087,950 | 1,386,545 | +298,595 |
| Viet Nam | 547,238 | 1,598,280 | +1,051,042 |
| Germany | 755,725 | 611,553 | -144,172 |
| Singapore | 787,777 | 245,152 | -542,625 |
| Slovakia | 445,280 | 354,459 | -90,821 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 49 |
| Inner London - East | 23 |
| Outer London - West and North West | 14 |
| Bedfordshire and Hertfordshire | 13 |
| Greater Manchester | 12 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 41 | 38 | -3 |
| Inner London - East | 19 | 19 | +0 |
| Outer London - West and North West | 9 | 10 | +1 |
| Bedfordshire and Hertfordshire | 11 | 10 | -1 |
| Greater Manchester | 10 | 7 | -3 |
| Surrey, East and West Sussex | 7 | 9 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 8 | 6 | -2 |
| Leicestershire, Rutland and Northamptonshire | 7 | 10 | +3 |
| West Yorkshire | 6 | 7 | +1 |
| West Midlands | 8 | 4 | -4 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 176,517,680 |
| Roll on Roll off (RORO) | 8,847,929 |
| Air transport | 5,531,236 |
| Other | 3,261,200 |
| Road transport | 111,337 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 96,045,740 | 80,471,940 | -15,573,800 |
| Roll on Roll off (RORO) | 5,384,673 | 3,463,256 | -1,921,417 |
| Air transport | 2,504,525 | 3,026,711 | +522,186 |
| Other | 2,315,148 | 946,052 | -1,369,096 |
| Road transport | 35,653 | 75,684 | +40,031 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 92,900,215 |
| Southampton | 40,124,367 |
| London Gateway Port | 29,929,896 |
| Grangemouth Docks | 11,659,253 |
| London Stansted Airport | 3,936,123 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 57,104,279 | 35,795,936 | -21,308,343 |
| Southampton | 24,589,249 | 15,535,118 | -9,054,131 |
| London Gateway Port | 3,730,816 | 26,199,080 | +22,468,264 |
| Grangemouth Docks | 10,446,030 | 1,213,223 | -9,232,807 |
| London Stansted Airport | 1,599,846 | 2,336,277 | +736,431 |
| 000 | 2,315,148 | 946,052 | -1,369,096 |
| Dover | 1,220,047 | 1,073,022 | -147,025 |
| Eurotunnel | 955,269 | 991,228 | +35,959 |
| London | 668,458 | 758,703 | +90,245 |
| Harwich | 565,792 | 818,232 | +252,440 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Publishing activities | 79 |
| Wholesale trade, except of motor vehicles and motorcycles | 75 |
| Retail trade, except of motor vehicles and motorcycles | 72 |
| Office administrative, office support and other business support activities | 14 |
| Other manufacturing | 9 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 62 |
| 2025-11 | 67 |
| 2025-10 | 85 |
| 2025-09 | 70 |
| 2025-08 | 71 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| VIVID IMAGINATIONS LIMITED | 116 |
| RMS INTERNATIONAL UK LTD | 115 |
| JAMES GALT & CO. LIMITED | 115 |
| POUNDLAND LIMITED | 114 |
| IG DESIGN GROUP UK LIMITED | 110 |
| THE RANDOM HOUSE GROUP LIMITED | 104 |
| B & M RETAIL LIMITED | 104 |
| USBORNE PUBLISHING LIMITED | 101 |
| SCHOLASTIC LIMITED | 99 |
| BONNIER BOOKS UK GROUP HOLDINGS LIMITED | 96 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 93 |
| 54m+ | 71 |
| 0-1m | 47 |
| 15m-54m | 29 |
| Other | 20 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 10,420,114 |
| Australia | 5,788,820 |
| Germany | 5,033,542 |
| France | 4,993,249 |
| United States | 2,030,891 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 5,711,642 | 4,708,472 | -1,003,170 |
| Australia | 3,253,026 | 2,535,794 | -717,232 |
| Germany | 3,150,288 | 1,883,254 | -1,267,034 |
| France | 2,043,486 | 2,949,763 | +906,277 |
| United States | 1,063,610 | 967,281 | -96,329 |
| Netherlands | 1,139,823 | 842,561 | -297,262 |
| United Arab Emirates | 958,395 | 295,213 | -663,182 |
| Romania | 623,545 | 601,928 | -21,617 |
| South Africa | 573,696 | 631,551 | +57,855 |
| Turkey | 512,301 | 585,174 | +72,873 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| Ireland | 22,414 |
| China | 9,519 |
| China, Hong Kong Special Administrative Region | 835 |
| Germany | 9 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 18,351 | 4,063 | -14,288 |
| China | 7,116 | 2,403 | -4,713 |
| China, Hong Kong Special Administrative Region | 774 | 61 | -713 |
| Germany | 9 | 0 | -9 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 27,892,025 |
| Sea transport (not vehicle on ferry) | 13,850,378 |
| Air transport | 4,605,519 |
| Other | 53,138 |
| Road transport | 4,317 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 15,015,252 | 12,876,773 | -2,138,479 |
| Sea transport (not vehicle on ferry) | 7,720,518 | 6,129,860 | -1,590,658 |
| Air transport | 2,286,308 | 2,319,211 | +32,903 |
| Other | 34,145 | 18,993 | -15,152 |
| Road transport | 4,317 | 0 | -4,317 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 13,736,629 |
| London Gateway Port | 9,706,992 |
| Holyhead | 8,283,072 |
| London Heathrow Airport | 3,312,597 |
| Liverpool Docks | 2,180,574 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 6,462,803 | 7,273,826 | +811,023 |
| London Gateway Port | 5,537,304 | 4,169,688 | -1,367,616 |
| Holyhead | 4,329,117 | 3,953,955 | -375,162 |
| London Heathrow Airport | 1,411,339 | 1,901,258 | +489,919 |
| Liverpool Docks | 1,460,156 | 720,418 | -739,738 |
| Dover | 1,732,316 | 317,855 | -1,414,461 |
| Southampton | 568,312 | 1,126,647 | +558,335 |
| Felixstowe | 1,042,308 | 545,417 | -496,891 |
| East Midlands Airport | 746,494 | 216,722 | -529,772 |
| Heysham | 360,700 | 252,296 | -108,404 |
Quick facts
HS code: 4903
Coverage: United Kingdom, most metrics for the last 24 months
Description: Books designed for kids with pictures, drawings, or pages to color