Import/export HS code 950440: Playing cards
All types of playing cards for games and entertainment
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 147,049,891 |
| Japan | 63,548,748 |
| France | 36,018,883 |
| China | 23,398,233 |
| Netherlands | 22,545,952 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 47,547,511 | 99,502,380 | +51,954,869 |
| Japan | 20,520,789 | 43,027,959 | +22,507,170 |
| France | 13,581,229 | 22,437,654 | +8,856,425 |
| China | 11,493,981 | 11,904,252 | +410,271 |
| Netherlands | 11,099,688 | 11,446,264 | +346,576 |
| Belgium | 9,429,106 | 11,766,592 | +2,337,486 |
| Germany | 4,250,357 | 5,407,569 | +1,157,212 |
| Canada | 69,010 | 5,824,943 | +5,755,933 |
| South Korea | 619,368 | 3,678,908 | +3,059,540 |
| Ireland | 1,191,220 | 2,921,729 | +1,730,509 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| United States | 147,994,407 |
| Japan | 68,849,311 |
| China | 40,306,160 |
| Netherlands | 35,788,791 |
| Belgium | 30,839,490 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 54,199,892 | 93,794,515 | +39,594,623 |
| Japan | 21,458,009 | 47,391,302 | +25,933,293 |
| China | 17,117,214 | 23,188,946 | +6,071,732 |
| Netherlands | 10,148,266 | 25,640,525 | +15,492,259 |
| Belgium | 12,379,739 | 18,459,751 | +6,080,012 |
| Czechia | 3,788,265 | 3,969,947 | +181,682 |
| South Korea | 575,425 | 3,664,894 | +3,089,469 |
| Poland | 2,472,142 | 1,641,658 | -830,484 |
| Germany | 1,917,485 | 1,970,865 | +53,380 |
| Viet Nam | 628,574 | 2,187,512 | +1,558,938 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 112 |
| Outer London - West and North West | 56 |
| Inner London - East | 52 |
| Greater Manchester | 41 |
| Berkshire, Buckinghamshire and Oxfordshire | 33 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 71 | 73 | +2 |
| Outer London - West and North West | 40 | 39 | -1 |
| Inner London - East | 38 | 37 | -1 |
| Greater Manchester | 26 | 26 | +0 |
| Berkshire, Buckinghamshire and Oxfordshire | 23 | 20 | -3 |
| Surrey, East and West Sussex | 21 | 23 | +2 |
| West Midlands | 13 | 20 | +7 |
| Kent | 18 | 17 | -1 |
| Bedfordshire and Hertfordshire | 12 | 14 | +2 |
| West Yorkshire | 13 | 16 | +3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 152,319,979 |
| Roll on Roll off (RORO) | 106,122,374 |
| Air transport | 100,907,729 |
| Other | 4,189,381 |
| Road transport | 2,229,509 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 49,788,443 | 102,531,536 | +52,743,093 |
| Roll on Roll off (RORO) | 48,554,524 | 57,567,850 | +9,013,326 |
| Air transport | 31,362,056 | 69,545,673 | +38,183,617 |
| Other | 2,059,419 | 2,129,962 | +70,543 |
| Road transport | 654,946 | 1,574,563 | +919,617 |
| Rail transport | 0 | 62,216 | +62,216 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 119,958,637 |
| Dover | 50,632,736 |
| London Heathrow Airport | 45,454,924 |
| Eurotunnel | 37,080,733 |
| London Stansted Airport | 31,053,913 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 36,361,009 | 83,597,628 | +47,236,619 |
| Dover | 24,629,325 | 26,003,411 | +1,374,086 |
| London Heathrow Airport | 16,697,506 | 28,757,418 | +12,059,912 |
| Eurotunnel | 12,164,274 | 24,916,459 | +12,752,185 |
| London Stansted Airport | 8,755,208 | 22,298,705 | +13,543,497 |
| East Midlands Airport | 2,725,566 | 11,545,070 | +8,819,504 |
| Felixstowe | 7,223,915 | 6,939,658 | -284,257 |
| London Gateway Port | 5,737,039 | 5,858,121 | +121,082 |
| London | 6,516,951 | 2,146,744 | -4,370,207 |
| Birmingham Airport | 1,396,636 | 3,570,123 | +2,173,487 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 313 |
| Wholesale trade, except of motor vehicles and motorcycles | 189 |
| Office administrative, office support and other business support activities | 42 |
| Publishing activities | 36 |
| Other manufacturing | 24 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 113 |
| 2026-03 | 125 |
| 2026-02 | 125 |
| 2026-01 | 116 |
| 2025-12 | 116 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ESDEVIUM GAMES LIMITED | 124 |
| HAY HOUSE UK LIMITED | 118 |
| PALADONE PRODUCTS LIMITED | 100 |
| USBORNE PUBLISHING LIMITED | 91 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 84 |
| MATTEL EUROPA B.V. | 78 |
| THE BOOK DEPOSITORY LIMITED | 77 |
| SQUARE ENIX LIMITED | 71 |
| TALLON INTERNATIONAL LIMITED | 68 |
| FRASERS GROUP TRADING LIMITED | 64 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 218 |
| 0-1m | 212 |
| 54m+ | 143 |
| Other | 69 |
| 15m-54m | 65 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 28,502,870 |
| Ireland | 9,479,026 |
| Australia | 8,553,164 |
| France | 4,570,934 |
| Germany | 4,055,494 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 8,747,044 | 19,755,826 | +11,008,782 |
| Ireland | 3,358,094 | 6,120,932 | +2,762,838 |
| Australia | 4,007,035 | 4,546,129 | +539,094 |
| France | 2,193,392 | 2,377,542 | +184,150 |
| Germany | 1,699,781 | 2,355,713 | +655,932 |
| Canada | 1,668,947 | 1,883,393 | +214,446 |
| Netherlands | 790,445 | 1,744,170 | +953,725 |
| China, Hong Kong Special Administrative Region | 422,767 | 1,471,876 | +1,049,109 |
| United Arab Emirates | 477,955 | 1,372,619 | +894,664 |
| Malaysia | 958,749 | 792,212 | -166,537 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 29,180 |
| XI | 10,569 |
| Germany | 1,998 |
| Ireland | 1,865 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 13,323 | 15,857 | +2,534 |
| XI | 10,527 | 42 | -10,485 |
| Germany | 1,998 | 0 | -1,998 |
| Ireland | 604 | 1,261 | +657 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 52,708,979 |
| Roll on Roll off (RORO) | 25,862,722 |
| Sea transport (not vehicle on ferry) | 4,754,344 |
| Other | 49,348 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 18,252,741 | 34,456,238 | +16,203,497 |
| Roll on Roll off (RORO) | 9,166,340 | 16,696,382 | +7,530,042 |
| Sea transport (not vehicle on ferry) | 2,640,837 | 2,113,507 | -527,330 |
| Other | 29,192 | 20,156 | -9,036 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| London Heathrow Airport | 28,894,362 |
| East Midlands Airport | 12,162,144 |
| Dover / Eurotunnel | 10,168,867 |
| Holyhead | 8,416,901 |
| London Stansted Airport | 6,504,613 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| London Heathrow Airport | 7,340,472 | 21,553,890 | +14,213,418 |
| East Midlands Airport | 6,046,699 | 6,115,445 | +68,746 |
| Dover / Eurotunnel | 4,591,584 | 5,577,283 | +985,699 |
| Holyhead | 2,679,609 | 5,737,292 | +3,057,683 |
| London Stansted Airport | 2,861,998 | 3,642,615 | +780,617 |
| ZLC | 1,689,698 | 2,166,466 | +476,768 |
| Dover | 744,697 | 3,015,852 | +2,271,155 |
| Southampton | 757,272 | 1,187,546 | +430,274 |
| Liverpool Docks | 921,341 | 303,910 | -617,431 |
| Immingham Docks | 279,724 | 883,064 | +603,340 |
Quick facts
HS code: 950440
Coverage: United Kingdom, most metrics for the last 24 months
Description: All types of playing cards for games and entertainment