Import/export HS code 950440: Playing cards
All types of playing cards for games and entertainment
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 152,713,138 |
| Japan | 64,512,110 |
| France | 36,667,720 |
| China | 22,645,262 |
| Netherlands | 22,548,153 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 59,637,457 | 93,075,681 | +33,438,224 |
| Japan | 21,566,948 | 42,945,162 | +21,378,214 |
| France | 13,327,371 | 23,340,349 | +10,012,978 |
| China | 10,638,737 | 12,006,525 | +1,367,788 |
| Netherlands | 11,744,363 | 10,803,790 | -940,573 |
| Belgium | 9,312,628 | 10,501,222 | +1,188,594 |
| Germany | 4,160,319 | 5,306,887 | +1,146,568 |
| Canada | 79,922 | 6,086,717 | +6,006,795 |
| South Korea | 816,881 | 4,075,773 | +3,258,892 |
| Israel | 959,842 | 3,070,358 | +2,110,516 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| United States | 154,125,031 |
| Japan | 70,166,081 |
| China | 39,579,185 |
| Netherlands | 37,617,857 |
| Belgium | 29,524,196 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 64,984,339 | 89,140,692 | +24,156,353 |
| Japan | 22,677,703 | 47,488,378 | +24,810,675 |
| China | 17,848,403 | 21,730,782 | +3,882,379 |
| Netherlands | 10,495,971 | 27,121,886 | +16,625,915 |
| Belgium | 12,137,103 | 17,387,093 | +5,249,990 |
| Czechia | 3,706,340 | 3,885,872 | +179,532 |
| South Korea | 766,680 | 4,140,178 | +3,373,498 |
| Germany | 1,773,837 | 1,801,117 | +27,280 |
| Poland | 2,023,014 | 1,424,482 | -598,532 |
| Viet Nam | 662,800 | 2,224,211 | +1,561,411 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 106 |
| Outer London - West and North West | 57 |
| Inner London - East | 51 |
| Greater Manchester | 37 |
| Surrey, East and West Sussex | 33 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 68 | 70 | +2 |
| Outer London - West and North West | 41 | 38 | -3 |
| Inner London - East | 35 | 37 | +2 |
| Greater Manchester | 22 | 24 | +2 |
| Surrey, East and West Sussex | 20 | 24 | +4 |
| Berkshire, Buckinghamshire and Oxfordshire | 26 | 17 | -9 |
| Kent | 21 | 20 | -1 |
| West Midlands | 15 | 17 | +2 |
| Bedfordshire and Hertfordshire | 12 | 15 | +3 |
| West Yorkshire | 13 | 16 | +3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 157,141,172 |
| Air transport | 104,593,773 |
| Roll on Roll off (RORO) | 103,988,355 |
| Other | 3,931,475 |
| Road transport | 2,289,611 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 58,677,872 | 98,463,300 | +39,785,428 |
| Air transport | 34,692,400 | 69,901,373 | +35,208,973 |
| Roll on Roll off (RORO) | 48,459,004 | 55,529,351 | +7,070,347 |
| Other | 2,363,972 | 1,567,503 | -796,469 |
| Road transport | 794,865 | 1,494,746 | +699,881 |
| Rail transport | 0 | 62,216 | +62,216 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 125,201,848 |
| Dover | 48,492,065 |
| London Heathrow Airport | 47,260,013 |
| Eurotunnel | 37,808,163 |
| London Stansted Airport | 31,950,170 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 46,407,910 | 78,793,938 | +32,386,028 |
| Dover | 24,738,023 | 23,754,042 | -983,981 |
| London Heathrow Airport | 18,871,522 | 28,388,491 | +9,516,969 |
| Eurotunnel | 12,346,355 | 25,461,808 | +13,115,453 |
| London Stansted Airport | 9,183,912 | 22,766,258 | +13,582,346 |
| East Midlands Airport | 3,206,334 | 11,793,568 | +8,587,234 |
| Felixstowe | 6,412,354 | 6,803,144 | +390,790 |
| London Gateway Port | 4,901,191 | 6,760,465 | +1,859,274 |
| London | 6,662,234 | 1,991,167 | -4,671,067 |
| Birmingham Airport | 1,593,394 | 3,646,524 | +2,053,130 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Retail trade, except of motor vehicles and motorcycles
|
310 |
|
Wholesale trade, except of motor vehicles and motorcycles
|
184 |
|
Office administrative, office support and other business support activities
|
42 |
|
Publishing activities
|
33 |
|
Other manufacturing
|
24 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 120 |
| 2026-04 | 113 |
| 2026-03 | 125 |
| 2026-02 | 125 |
| 2026-01 | 116 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASMODEE UK LIMITED | 125 |
| HAY HOUSE UK LIMITED | 119 |
| PALADONE PRODUCTS LIMITED | 100 |
| USBORNE PUBLISHING LIMITED | 92 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 85 |
| MATTEL EUROPA B.V. | 79 |
| THE BOOK DEPOSITORY LIMITED | 77 |
| SQUARE ENIX LIMITED | 72 |
| TALLON INTERNATIONAL LIMITED | 69 |
| THE WORKS STORES LIMITED | 64 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 0-1m | 215 |
| 1m-15m | 212 |
| 54m+ | 136 |
| Other | 67 |
| 15m-54m | 66 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 28,565,316 |
| Ireland | 9,408,890 |
| Australia | 7,808,640 |
| France | 4,609,539 |
| Germany | 4,117,409 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 10,628,671 | 17,936,645 | +7,307,974 |
| Ireland | 3,591,327 | 5,817,563 | +2,226,236 |
| Australia | 3,458,110 | 4,350,530 | +892,420 |
| France | 2,672,186 | 1,937,353 | -734,833 |
| Germany | 1,963,157 | 2,154,252 | +191,095 |
| Canada | 1,928,004 | 1,982,775 | +54,771 |
| Netherlands | 1,002,342 | 1,759,470 | +757,128 |
| Malaysia | 944,107 | 1,168,579 | +224,472 |
| China, Hong Kong Special Administrative Region | 350,433 | 1,737,073 | +1,386,640 |
| United Arab Emirates | 520,845 | 1,445,350 | +924,505 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 31,576 |
| XI | 8,586 |
| Germany | 1,998 |
| Ireland | 1,865 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 16,636 | 14,940 | -1,696 |
| XI | 8,553 | 33 | -8,520 |
| Germany | 1,998 | 0 | -1,998 |
| Ireland | 604 | 1,261 | +657 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Air transport | 53,412,443 |
| Roll on Roll off (RORO) | 26,326,470 |
| Sea transport (not vehicle on ferry) | 4,535,512 |
| Road transport | 54,477 |
| Other | 49,560 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Air transport | 19,901,365 | 33,511,078 | +13,609,713 |
| Roll on Roll off (RORO) | 10,663,305 | 15,663,165 | +4,999,860 |
| Sea transport (not vehicle on ferry) | 2,671,924 | 1,863,588 | -808,336 |
| Road transport | 0 | 54,477 | +54,477 |
| Other | 30,712 | 18,848 | -11,864 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| London Heathrow Airport | 28,333,894 |
| East Midlands Airport | 13,063,829 |
| Dover / Eurotunnel | 10,183,754 |
| Holyhead | 8,409,997 |
| London Stansted Airport | 6,762,855 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| London Heathrow Airport | 8,123,763 | 20,210,131 | +12,086,368 |
| East Midlands Airport | 6,069,140 | 6,994,689 | +925,549 |
| Dover / Eurotunnel | 5,326,910 | 4,856,844 | -470,066 |
| Holyhead | 2,941,049 | 5,468,948 | +2,527,899 |
| London Stansted Airport | 3,440,854 | 3,322,001 | -118,853 |
| Dover | 978,413 | 3,021,207 | +2,042,794 |
| ZLC | 1,640,816 | 2,354,743 | +713,927 |
| Southampton | 800,852 | 916,637 | +115,785 |
| Immingham Docks | 307,013 | 983,858 | +676,845 |
| Liverpool Docks | 882,239 | 405,126 | -477,113 |
Quick facts
HS code: 950440
Coverage: United Kingdom, most metrics for the last 24 months
Description: All types of playing cards for games and entertainment