Import/export HS code 950710: Fishing rods
Rods used for fishing
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 19,712,816 |
| Belgium | 5,474,571 |
| Netherlands | 3,958,432 |
| France | 2,708,952 |
| United States | 1,716,582 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 10,477,854 | 9,234,962 | -1,242,892 |
| Belgium | 1,962,495 | 3,512,076 | +1,549,581 |
| Netherlands | 2,986,929 | 971,503 | -2,015,426 |
| France | 1,479,334 | 1,229,618 | -249,716 |
| United States | 848,109 | 868,473 | +20,364 |
| South Korea | 821,004 | 781,065 | -39,939 |
| Italy | 530,319 | 306,716 | -223,603 |
| Sweden | 492,734 | 339,166 | -153,568 |
| Poland | 250,440 | 560,369 | +309,929 |
| China, Hong Kong Special Administrative Region | 306,296 | 211,068 | -95,228 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 32,517,730 |
| South Korea | 2,173,686 |
| Romania | 2,021,949 |
| United States | 1,422,721 |
| Italy | 633,383 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 16,256,872 | 16,260,858 | +3,986 |
| South Korea | 1,061,245 | 1,112,441 | +51,196 |
| Romania | 2,021,949 | 0 | -2,021,949 |
| United States | 696,554 | 726,167 | +29,613 |
| Italy | 392,939 | 240,444 | -152,495 |
| Viet Nam | 97,783 | 257,839 | +160,056 |
| Japan | 88,936 | 164,359 | +75,423 |
| United Kingdom | 157,751 | 64,128 | -93,623 |
| Taiwan | 70,224 | 41,733 | -28,491 |
| Hungary | 75,164 | 12,561 | -62,603 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Devon | 8 |
| Essex | 7 |
| Berkshire, Buckinghamshire and Oxfordshire | 6 |
| Derbyshire and Nottinghamshire | 6 |
| Greater Manchester | 6 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Devon | 6 | 7 | +1 |
| Essex | 5 | 7 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 5 | +0 |
| Derbyshire and Nottinghamshire | 5 | 6 | +1 |
| Greater Manchester | 4 | 6 | +2 |
| Herefordshire, Worcestershire and Warwickshire | 5 | 2 | -3 |
| Inner London - East | 4 | 4 | +0 |
| Northumberland, Durham and Tyne & Wear | 4 | 4 | +0 |
| Surrey, East and West Sussex | 1 | 5 | +4 |
| Gloucestershire and Wiltshire | 3 | 3 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 20,277,179 |
| Roll on Roll off (RORO) | 13,552,209 |
| Air transport | 6,040,080 |
| Other | 275,167 |
| Road transport | 1,895 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 10,449,833 | 9,827,346 | -622,487 |
| Roll on Roll off (RORO) | 7,361,357 | 6,190,852 | -1,170,505 |
| Air transport | 3,137,174 | 2,902,906 | -234,268 |
| Other | 192,748 | 82,419 | -110,329 |
| Road transport | 1,895 | 0 | -1,895 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 12,533,896 |
| London | 7,381,844 |
| London Gateway Port | 2,376,361 |
| London Heathrow Airport | 1,905,329 |
| Southampton | 1,886,687 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 6,479,827 | 6,054,069 | -425,758 |
| London | 3,703,853 | 3,677,991 | -25,862 |
| London Gateway Port | 890,821 | 1,485,540 | +594,719 |
| London Heathrow Airport | 1,204,818 | 700,511 | -504,307 |
| Southampton | 1,173,402 | 713,285 | -460,117 |
| Eurotunnel | 797,451 | 687,994 | -109,457 |
| Harwich | 601,143 | 721,791 | +120,648 |
| East Midlands Airport | 570,477 | 749,230 | +178,753 |
| London Stansted Airport | 562,695 | 738,326 | +175,631 |
| Immingham Docks | 980,341 | 211,087 | -769,254 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Retail trade, except of motor vehicles and motorcycles
|
52 |
|
Wholesale trade, except of motor vehicles and motorcycles
|
32 |
|
Other manufacturing
|
16 |
|
Office administrative, office support and other business support activities
|
4 |
|
Warehousing and support activities for transportation
|
3 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 36 |
| 2026-04 | 33 |
| 2026-03 | 39 |
| 2026-02 | 42 |
| 2026-01 | 31 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| PURE FISHING (UK) LTD. | 125 |
| DAIWA SPORTS LIMITED | 124 |
| PRESTON INNOVATIONS LIMITED | 123 |
| H YOUNG (OPERATIONS) LIMITED | 118 |
| DRENNAN INTERNATIONAL LIMITED | 105 |
| SONIK SPORTS LIMITED | 100 |
| FARLOWS LIMITED | 83 |
| YYS INTERNATIONAL (UK) LIMITED | 81 |
| KEVIN NASH GROUP LIMITED | 74 |
| GUIDE FLYFISHING LIMITED | 70 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 47 |
| 0-1m | 37 |
| 54m+ | 17 |
| 15m-54m | 10 |
| Other | 9 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 2,638,345 |
| United States | 1,025,281 |
| Czechia | 691,602 |
| Ireland | 650,388 |
| Germany | 580,356 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 1,477,876 | 1,160,469 | -317,407 |
| United States | 468,135 | 557,146 | +89,011 |
| Czechia | 385,985 | 305,617 | -80,368 |
| Ireland | 380,621 | 269,767 | -110,854 |
| Germany | 334,430 | 245,926 | -88,504 |
| Italy | 350,581 | 189,269 | -161,312 |
| Poland | 171,428 | 331,893 | +160,465 |
| France | 245,571 | 101,424 | -144,147 |
| Australia | 313,917 | 10,644 | -303,273 |
| Romania | 160,347 | 143,195 | -17,152 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 152,635 |
| Taiwan | 4,796 |
| South Korea | 958 |
| Ireland | 208 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 93,125 | 59,510 | -33,615 |
| Taiwan | 0 | 4,796 | +4,796 |
| South Korea | 355 | 603 | +248 |
| Ireland | 208 | 0 | -208 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 5,051,731 |
| Air transport | 3,654,996 |
| Other | 175,841 |
| Sea transport (not vehicle on ferry) | 122,050 |
| Road transport | 104,827 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 2,727,635 | 2,324,096 | -403,539 |
| Air transport | 2,005,323 | 1,649,673 | -355,650 |
| Other | 102,018 | 73,823 | -28,195 |
| Sea transport (not vehicle on ferry) | 95,854 | 26,196 | -69,658 |
| Road transport | 102,819 | 2,008 | -100,811 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 1,994,432 |
| East Midlands Airport | 1,716,457 |
| ZLC | 1,029,495 |
| Dover / Eurotunnel | 999,278 |
| Felixstowe | 988,332 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 1,017,232 | 977,200 | -40,032 |
| East Midlands Airport | 987,706 | 728,751 | -258,955 |
| ZLC | 649,552 | 379,943 | -269,609 |
| Dover / Eurotunnel | 490,130 | 509,148 | +19,018 |
| Felixstowe | 497,150 | 491,182 | -5,968 |
| Immingham Docks | 558,788 | 99,259 | -459,529 |
| London Heathrow Airport | 312,499 | 201,830 | -110,669 |
| Hull | 73,216 | 232,338 | +159,122 |
| London Stansted Airport | 53,223 | 232,318 | +179,095 |
| Newcastle Airport | 94,162 | 105,571 | +11,409 |
Quick facts
HS code: 950710
Coverage: United Kingdom, most metrics for the last 24 months
Description: Rods used for fishing