Import/export HS code 950710: Fishing rods
Rods used for fishing
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,373,940 |
| Belgium | 5,181,325 |
| Netherlands | 4,489,970 |
| France | 2,854,433 |
| United States | 1,823,180 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 9,806,719 | 10,567,221 | +760,502 |
| Belgium | 1,070,037 | 4,111,288 | +3,041,251 |
| Netherlands | 3,602,443 | 887,527 | -2,714,916 |
| France | 1,371,060 | 1,483,373 | +112,313 |
| United States | 907,385 | 915,795 | +8,410 |
| South Korea | 941,865 | 746,131 | -195,734 |
| Italy | 533,090 | 369,381 | -163,709 |
| Poland | 244,440 | 593,053 | +348,613 |
| Sweden | 469,841 | 364,419 | -105,422 |
| China, Hong Kong Special Administrative Region | 369,363 | 255,699 | -113,664 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 33,509,221 |
| South Korea | 2,237,863 |
| Romania | 2,169,832 |
| United States | 1,485,355 |
| Italy | 688,915 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 15,376,773 | 18,132,448 | +2,755,675 |
| South Korea | 1,122,802 | 1,115,061 | -7,741 |
| Romania | 1,826,468 | 343,364 | -1,483,104 |
| United States | 726,034 | 759,321 | +33,287 |
| Italy | 400,344 | 288,571 | -111,773 |
| Viet Nam | 84,709 | 275,095 | +190,386 |
| Japan | 110,672 | 170,198 | +59,526 |
| United Kingdom | 199,977 | 62,886 | -137,091 |
| Taiwan | 92,690 | 46,202 | -46,488 |
| Hungary | 99,440 | 12,561 | -86,879 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Devon | 9 |
| Berkshire, Buckinghamshire and Oxfordshire | 7 |
| Essex | 7 |
| Derbyshire and Nottinghamshire | 6 |
| Greater Manchester | 5 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Devon | 6 | 7 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 6 | +1 |
| Essex | 6 | 7 | +1 |
| Derbyshire and Nottinghamshire | 5 | 6 | +1 |
| Greater Manchester | 4 | 4 | +0 |
| Herefordshire, Worcestershire and Warwickshire | 4 | 3 | -1 |
| Inner London - East | 4 | 4 | +0 |
| Inner London - West | 4 | 3 | -1 |
| Northumberland, Durham and Tyne & Wear | 4 | 4 | +0 |
| North Somerset, Somerset and Dorset | 2 | 4 | +2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 20,752,537 |
| Roll on Roll off (RORO) | 14,080,946 |
| Air transport | 6,457,638 |
| Other | 318,374 |
| Road transport | 1,895 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 10,018,725 | 10,733,812 | +715,087 |
| Roll on Roll off (RORO) | 6,797,952 | 7,282,994 | +485,042 |
| Air transport | 3,229,911 | 3,227,727 | -2,184 |
| Other | 200,784 | 117,590 | -83,194 |
| Road transport | 1,895 | 0 | -1,895 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 12,952,763 |
| London | 7,466,558 |
| London Gateway Port | 2,247,955 |
| Southampton | 2,087,059 |
| London Heathrow Airport | 2,035,617 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 6,228,504 | 6,724,259 | +495,755 |
| London | 3,408,345 | 4,058,213 | +649,868 |
| London Gateway Port | 560,745 | 1,687,210 | +1,126,465 |
| Southampton | 1,286,753 | 800,306 | -486,447 |
| London Heathrow Airport | 1,211,134 | 824,483 | -386,651 |
| Eurotunnel | 720,089 | 834,104 | +114,015 |
| East Midlands Airport | 620,439 | 795,847 | +175,408 |
| Harwich | 604,259 | 763,855 | +159,596 |
| London Stansted Airport | 586,912 | 771,217 | +184,305 |
| Grangemouth Docks | 515,539 | 710,875 | +195,336 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 51 |
| Wholesale trade, except of motor vehicles and motorcycles | 34 |
| Other manufacturing | 14 |
| Office administrative, office support and other business support activities | 4 |
| Warehousing and support activities for transportation | 3 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 33 |
| 2026-03 | 39 |
| 2026-02 | 42 |
| 2026-01 | 31 |
| 2025-12 | 30 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| PURE FISHING (UK) LTD. | 124 |
| DAIWA SPORTS LIMITED | 123 |
| PRESTON INNOVATIONS LIMITED | 122 |
| H YOUNG (OPERATIONS) LIMITED | 118 |
| DRENNAN INTERNATIONAL LIMITED | 105 |
| SONIK SPORTS LIMITED | 99 |
| FARLOWS LIMITED | 82 |
| YYS INTERNATIONAL (UK) LIMITED | 80 |
| KEVIN NASH GROUP LIMITED | 73 |
| GUIDE FLYFISHING LIMITED | 69 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 47 |
| 0-1m | 35 |
| 54m+ | 18 |
| 15m-54m | 12 |
| Other | 8 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 2,713,002 |
| United States | 1,095,917 |
| Czechia | 702,762 |
| Ireland | 691,656 |
| Germany | 610,569 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 1,481,035 | 1,231,967 | -249,068 |
| United States | 481,889 | 614,028 | +132,139 |
| Czechia | 321,956 | 380,806 | +58,850 |
| Ireland | 370,802 | 320,854 | -49,948 |
| Germany | 341,686 | 268,883 | -72,803 |
| Italy | 147,995 | 403,423 | +255,428 |
| Poland | 156,510 | 341,608 | +185,098 |
| France | 249,935 | 143,801 | -106,134 |
| Australia | 313,917 | 10,644 | -303,273 |
| Romania | 144,611 | 173,064 | +28,453 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 165,726 |
| Taiwan | 4,796 |
| South Korea | 1,313 |
| Ireland | 208 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 87,881 | 77,845 | -10,036 |
| Taiwan | 0 | 4,796 | +4,796 |
| South Korea | 710 | 603 | -107 |
| Ireland | 208 | 0 | -208 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 5,186,312 |
| Air transport | 3,822,189 |
| Other | 189,883 |
| Sea transport (not vehicle on ferry) | 128,995 |
| Road transport | 111,422 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 2,656,501 | 2,529,811 | -126,690 |
| Air transport | 1,847,426 | 1,974,763 | +127,337 |
| Other | 96,376 | 93,507 | -2,869 |
| Sea transport (not vehicle on ferry) | 68,962 | 60,033 | -8,929 |
| Road transport | 109,414 | 2,008 | -107,406 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 2,027,888 |
| East Midlands Airport | 1,744,826 |
| ZLC | 1,118,057 |
| Dover / Eurotunnel | 1,079,990 |
| Felixstowe | 999,018 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 929,990 | 1,097,898 | +167,908 |
| East Midlands Airport | 926,339 | 818,487 | -107,852 |
| ZLC | 707,213 | 410,844 | -296,369 |
| Dover / Eurotunnel | 544,083 | 535,907 | -8,176 |
| Felixstowe | 438,346 | 560,672 | +122,326 |
| Immingham Docks | 559,891 | 99,259 | -460,632 |
| London Heathrow Airport | 137,035 | 404,327 | +267,292 |
| London Stansted Airport | 92,715 | 219,275 | +126,560 |
| Hull | 50,677 | 254,877 | +204,200 |
| Newcastle Airport | 90,370 | 109,570 | +19,200 |
Quick facts
HS code: 950710
Coverage: United Kingdom, most metrics for the last 24 months
Description: Rods used for fishing