Lure Heaven Ltd

Lure Heaven Ltd from Launceston UK is a small, active company founded 14 years ago. With two employees and £19,958 in assets, it operates from a real address and is overseen by two directors and owners. Boasting a 4.0 Google rating from 16 reviews, the company is a regular importer of toys, games, and sports equipment, with eight months of import activity recorded, the last in 2021. The company operates in the other retail sale not in stores, stalls or markets industries.

The company’s website is currently unavailable, so it’s difficult to determine the extent of its online presence or e-commerce activities. It’s likely the company focuses on wholesale or retail through other channels, given its import activity.

Financially, Lure Heaven Ltd presents a mixed picture. Current assets have decreased by 30% to £20,000, while bank cash has fallen by a significant 24% to £1,500. Equity has taken a substantial hit, dropping 210% to -£8,900 – a worrying trend. Creditors have decreased slightly by 7.8%, suggesting some improvement in debt management. The company's small size (meeting two of three conditions for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the equity decline warrants attention. As a small company, it is exempt from an audit, and the figures are unaudited.

The decrease in cash reserves and the negative equity suggest the company is burning through money, perhaps due to increased operating expenses or slower sales. It's possible the company is reinvesting in inventory or marketing, but the lack of detail makes it difficult to say for sure. The fact that the company has been around for 14 years, however, suggests a degree of resilience, and it’s likely the directors are taking steps to address these financial challenges.

Registered in England/Wales under the registration number 07342528, with a registered address at PL15 8RX, Launceston, Cornwall, Palmers, Egloskerry.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.