Waer Limited

Diem Scents Ltd, based in London, UK, is a small, active company founded two years ago in 2022. With five employees and £520,368 in assets, it operates from a virtual address – one of 8902 companies registered there – and is led by two directors and two owners. The company is an irregular importer, primarily dealing with miscellaneous manufactured goods, with its last import operation occurring in February 2025.

Diem Scents Ltd's website showcases a unique approach to fragrance, offering refillable, vegan scents made in the UK. The brand emphasizes building a "refillable fragrance wardrobe" with a selection of 11 Eau de Parfum strength scents, sold in 10ml cases. The site promotes a "fragrance freedom" concept, encouraging customers to mix and match scents and even layer them to create personalized fragrances. The website highlights the quality of ingredients, UK manufacturing, and a commitment to being vegan and cruelty-free. The site also features customer reviews praising the longevity and variety of the scents.

Financially, Diem Scents Ltd presents a mixed picture. While the company holds a solid £520,000 in assets, its equity is negative at -£290,000, indicating accumulated losses. Cash bank on hand remains healthy at £360,000, but trade debtors have increased to £110,000. Creditors are steady at £73,000. The company’s small size – meeting two of three criteria for a small company (turnover under £10.2 million, assets under £5.1 million, fewer than 50 employees) – allows for agility, but the negative equity suggests it’s burning through money. No auditor is mentioned, which is common for small, exempt companies. The company’s reliance on online sales and its focus on a niche market – refillable, vegan fragrances – could be a key factor in its financial trajectory.

The company operates in Wholesale → Perfume and cosmetics.

Registered in England/Wales under the registration number 14492830, with a registered address at WC2A 2JR, England, London, 7 Bell Yard.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.