Import/export HS code 491191: Pictures and Photographs

Printed pictures, designs, and photographs for decoration or display

Why this is important if you are looking for potential customers in the UK:

  • It helps you understand the market size for your product in the UK.
  • It provides you with a list of potential leads who have bought similar products.

* UK only, last 24 months analysed

Imports by country

What this shows: Import market volume by exporter country into the UK.

Top 5 values

Country £
Poland 52,310,448
China 29,424,024
United States 26,469,522
Germany 18,392,825
Netherlands 7,620,726

Countries rank shift: first 12 months vs second 12 months

What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
Poland 24,059,393 28,251,055 +4,191,662
China 15,471,806 13,952,218 -1,519,588
United States 16,637,681 9,831,841 -6,805,840
Germany 9,925,044 8,467,781 -1,457,263
Netherlands 5,723,551 1,897,175 -3,826,376
Luxembourg 6,459,197 0 -6,459,197
France 2,468,560 3,365,912 +897,352
Czechia 3,523,777 2,294,466 -1,229,311
Switzerland 4,117,172 1,259,660 -2,857,512
India 2,590,282 2,186,287 -403,995

Imports by country of origin

What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.

Top 5 values

Origin £
Germany 65,619,752
China 31,768,650
United States 30,400,644
United Kingdom 10,522,308
Netherlands 6,176,835

Country of origin rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
Germany 30,453,074 35,166,678 +4,713,604
China 16,552,429 15,216,221 -1,336,208
United States 21,324,788 9,075,856 -12,248,932
United Kingdom 6,353,056 4,169,252 -2,183,804
Netherlands 3,305,291 2,871,544 -433,747
Sweden 3,046,214 2,013,276 -1,032,938
India 2,623,142 2,197,530 -425,612
Canada 3,414,508 384,984 -3,029,524
France 2,147,074 1,052,274 -1,094,800
Belgium 2,865,273 255,776 -2,609,497

Importers across UK regions

What this shows: Number of importing companies by UK ITL2 region.

Top 5 values

UK region Companies
Inner London - West 145
Berkshire, Buckinghamshire and Oxfordshire 42
Inner London - East 38
Outer London - West and North West 33
Bedfordshire and Hertfordshire 22

UK regions rank shift: first 12 months vs second 12 months

What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.

Top 10 values

UK region First 12m Second 12m Delta
Inner London - West 90 88 -2
Berkshire, Buckinghamshire and Oxfordshire 28 30 +2
Inner London - East 30 22 -8
Outer London - West and North West 23 18 -5
Bedfordshire and Hertfordshire 17 13 -4
Surrey, East and West Sussex 13 11 -2
Leicestershire, Rutland and Northamptonshire 14 10 -4
West Yorkshire 15 9 -6
Greater Manchester 10 10 +0
Kent 10 14 +4

Import volume by transport

What this shows: Import value by transport mode used to bring goods into the UK.

Top 5 values

Transport £
Roll on Roll off (RORO) 91,796,663
Air transport 43,363,055
Sea transport (not vehicle on ferry) 31,974,844
Other 10,146,625
Road transport 921,991

Transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Roll on Roll off (RORO) 50,745,961 41,050,702 -9,695,259
Air transport 26,777,775 16,585,280 -10,192,495
Sea transport (not vehicle on ferry) 14,526,184 17,448,660 +2,922,476
Other 6,826,896 3,319,729 -3,507,167
Road transport 336,215 585,776 +249,561

Import volume by port

What this shows: Import value handled by each UK port.

Top 5 values

Port £
Dover 46,187,854
London Heathrow Airport 25,930,697
Eurotunnel 22,727,392
London 13,045,347
Felixstowe 10,377,230

Port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover 20,169,918 26,017,936 +5,848,018
London Heathrow Airport 17,923,429 8,007,268 -9,916,161
Eurotunnel 12,142,826 10,584,566 -1,558,260
London 12,326,324 719,023 -11,607,301
Felixstowe 6,468,068 3,909,162 -2,558,906
000 6,826,896 3,319,729 -3,507,167
Southampton 4,138,473 4,361,222 +222,749
London Stansted Airport 3,713,841 3,381,516 -332,325
Dover / Eurotunnel 4,273,354 2,517,742 -1,755,612
499 567,163 5,393,193 +4,826,030

Importer companies by SIC division

What this shows: Industry breakdown (SIC divisions) of importing companies.

Top 5 values

SIC Companies
Retail trade, except of motor vehicles and motorcycles 206
Wholesale trade, except of motor vehicles and motorcycles 149
Office administrative, office support and other business support activities 43
Other manufacturing 24
Activities of head offices; management consultancy activities 22

Importer companies over time

What this shows: Monthly count of unique importing companies.

Latest 5

Month Companies
2026-01 62
2025-11 73
2025-10 99
2025-09 81
2025-08 68

Top importers

What this shows: Companies with the highest number of months traded for this HS code.

Importer company size by revenue band

What this shows: Distribution of importers across company revenue bands.

Top 5 values

Revenue Companies
1m-15m 226
54m+ 194
0-1m 72
15m-54m 63
Other 53

Import seasonality

What this shows: Average monthly import pattern from historical data.

Exports by country

What this shows: Export market volume by destination country from the UK.

Top 5 values

Country £
United States 41,158,185
France 17,787,435
Taiwan 10,758,914
Germany 10,549,153
Switzerland 9,259,056

Export countries rank shift: first 12 months vs second 12 months

What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.

Top 10 values

Country First 12m £ Second 12m £ Delta £
United States 24,996,211 16,161,974 -8,834,237
France 11,560,014 6,227,421 -5,332,593
Taiwan 10,623,011 135,903 -10,487,108
Germany 6,835,897 3,713,256 -3,122,641
Switzerland 7,434,477 1,824,579 -5,609,898
China, Hong Kong Special Administrative Region 4,090,363 2,054,331 -2,036,032
Netherlands 2,880,784 2,123,755 -757,029
Ireland 2,605,268 2,036,004 -569,264
Italy 2,255,718 1,447,682 -808,036
Sweden 375,186 2,383,025 +2,007,839

Exports by country of origin

What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.

Top 5 values

Origin £
XI 481,734
China 103,059
Italy 15,698
Ireland 3,057
Netherlands 7

Export origin countries rank shift: first 12 months vs second 12 months

What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Origin First 12m £ Second 12m £ Delta £
XI 12,088 469,646 +457,558
China 53,381 49,678 -3,703
Italy 8,155 7,543 -612
Ireland 2,823 234 -2,589
Netherlands 0 7 +7
Viet Nam 1 0 -1

Export volume by transport

What this shows: Export value by transport mode used to ship goods from the UK.

Top 5 values

Transport £
Air transport 78,464,289
Roll on Roll off (RORO) 59,008,251
Sea transport (not vehicle on ferry) 2,579,272
Other 633,686
Road transport 47,571

Export transport rank shift: first 12 months vs second 12 months

What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Transport First 12m £ Second 12m £ Delta £
Air transport 46,082,709 32,381,580 -13,701,129
Roll on Roll off (RORO) 41,232,628 17,775,623 -23,457,005
Sea transport (not vehicle on ferry) 1,609,168 970,104 -639,064
Other 89,668 544,018 +454,350
Road transport 32,300 15,271 -17,029

Export volume by port

What this shows: Export value handled by each UK port.

Top 5 values

Port £
Dover / Eurotunnel 45,878,301
London Heathrow Airport 39,625,641
East Midlands Airport 25,963,175
London Stansted Airport 7,021,339
London 5,920,237

Export port rank shift: first 12 months vs second 12 months

What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.

Top 10 values

Port First 12m £ Second 12m £ Delta £
Dover / Eurotunnel 33,576,516 12,301,785 -21,274,731
London Heathrow Airport 21,622,268 18,003,373 -3,618,895
East Midlands Airport 16,591,479 9,371,696 -7,219,783
London Stansted Airport 4,267,254 2,754,085 -1,513,169
London 3,615,414 2,304,823 -1,310,591
ZLC 3,068,501 1,806,364 -1,262,137
Dover 1,880,131 1,221,787 -658,344
Holyhead 848,273 890,330 +42,057
Liverpool Docks 793,959 384,753 -409,206
Felixstowe 892,485 98,119 -794,366

Quick facts

HS code: 491191

Coverage: United Kingdom, most metrics for the last 24 months

Description: Printed pictures, designs, and photographs for decoration or display