Import/export HS code 4911: Printed Materials
Various printed items like pictures, photographs, and other printed matter
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Poland | 113,806,020 |
| United States | 93,761,508 |
| Netherlands | 81,923,505 |
| Germany | 76,568,200 |
| China | 63,238,700 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Poland | 49,339,336 | 64,466,684 | +15,127,348 |
| United States | 38,740,606 | 55,020,902 | +16,280,296 |
| Netherlands | 40,030,856 | 41,892,649 | +1,861,793 |
| Germany | 37,448,386 | 39,119,814 | +1,671,428 |
| China | 30,576,116 | 32,662,584 | +2,086,468 |
| Italy | 23,666,546 | 30,667,910 | +7,001,364 |
| France | 19,403,133 | 18,721,974 | -681,159 |
| Austria | 9,992,743 | 22,813,251 | +12,820,508 |
| Czechia | 17,268,966 | 13,961,801 | -3,307,165 |
| Belgium | 13,643,882 | 15,075,833 | +1,431,951 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 127,893,621 |
| United States | 101,270,410 |
| China | 85,643,822 |
| Poland | 68,086,218 |
| Italy | 59,732,361 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 60,579,976 | 67,313,645 | +6,733,669 |
| United States | 49,667,297 | 51,603,113 | +1,935,816 |
| China | 40,158,290 | 45,485,532 | +5,327,242 |
| Poland | 30,859,301 | 37,226,917 | +6,367,616 |
| Italy | 25,648,613 | 34,083,748 | +8,435,135 |
| Netherlands | 26,400,978 | 31,868,088 | +5,467,110 |
| France | 16,385,801 | 13,181,370 | -3,204,431 |
| Austria | 11,368,523 | 17,729,142 | +6,360,619 |
| United Kingdom | 10,992,136 | 11,354,411 | +362,275 |
| Belgium | 10,870,609 | 9,906,436 | -964,173 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 516 |
| Berkshire, Buckinghamshire and Oxfordshire | 255 |
| Surrey, East and West Sussex | 172 |
| Inner London - East | 167 |
| Outer London - West and North West | 147 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 348 | 364 | +16 |
| Berkshire, Buckinghamshire and Oxfordshire | 169 | 182 | +13 |
| Surrey, East and West Sussex | 123 | 98 | -25 |
| Inner London - East | 99 | 124 | +25 |
| Outer London - West and North West | 100 | 100 | +0 |
| Leicestershire, Rutland and Northamptonshire | 86 | 93 | +7 |
| Bedfordshire and Hertfordshire | 87 | 82 | -5 |
| Greater Manchester | 77 | 86 | +9 |
| West Midlands | 92 | 75 | -17 |
| West Yorkshire | 69 | 76 | +7 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 395,781,430 |
| Air transport | 210,698,634 |
| Sea transport (not vehicle on ferry) | 114,509,898 |
| Other | 11,401,277 |
| Road transport | 3,450,686 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 188,511,792 | 207,269,638 | +18,757,846 |
| Air transport | 92,812,947 | 117,885,687 | +25,072,740 |
| Sea transport (not vehicle on ferry) | 56,348,855 | 58,161,043 | +1,812,188 |
| Other | 8,346,054 | 3,055,223 | -5,290,831 |
| Road transport | 1,213,434 | 2,237,252 | +1,023,818 |
| Rail transport | 357,974 | 41,894 | -316,080 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 156,030,545 |
| London Heathrow Airport | 93,816,849 |
| Eurotunnel | 87,636,538 |
| Dover / Eurotunnel | 47,957,185 |
| Harwich | 36,034,089 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 71,412,532 | 84,618,013 | +13,205,481 |
| London Heathrow Airport | 40,247,909 | 53,568,940 | +13,321,031 |
| Eurotunnel | 44,317,894 | 43,318,644 | -999,250 |
| Dover / Eurotunnel | 22,018,088 | 25,939,097 | +3,921,009 |
| Harwich | 12,350,812 | 23,683,277 | +11,332,465 |
| London Stansted Airport | 17,665,592 | 17,123,290 | -542,302 |
| East Midlands Airport | 14,335,740 | 20,353,712 | +6,017,972 |
| Felixstowe | 20,560,540 | 13,992,288 | -6,568,252 |
| London | 22,295,690 | 8,016,310 | -14,279,380 |
| Southampton | 16,559,010 | 13,429,391 | -3,129,619 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 1014 |
| Retail trade, except of motor vehicles and motorcycles | 713 |
| Office administrative, office support and other business support activities | 214 |
| Other manufacturing | 177 |
| Activities of head offices; management consultancy activities | 102 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 464 |
| 2026-03 | 503 |
| 2026-02 | 472 |
| 2026-01 | 407 |
| 2025-12 | 447 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| DUNELM (SOFT FURNISHINGS) LTD | 123 |
| TJX UK | 122 |
| GE MEDICAL SYSTEMS LIMITED | 121 |
| B & M RETAIL LIMITED | 121 |
| GAMES WORKSHOP LIMITED | 121 |
| GAMES WORKSHOP LIMITED | 121 |
| IG DESIGN GROUP UK LIMITED | 118 |
| NEXT RETAIL LIMITED | 116 |
| DIGITAL ID LTD | 113 |
| TALLON INTERNATIONAL LIMITED | 111 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 1231 |
| 54m+ | 1111 |
| 0-1m | 431 |
| 15m-54m | 386 |
| Other | 286 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Italy | 106,280,883 |
| United States | 90,864,628 |
| France | 84,457,164 |
| Netherlands | 79,419,777 |
| Ireland | 45,941,115 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Italy | 50,804,794 | 55,476,089 | +4,671,295 |
| United States | 44,518,225 | 46,346,403 | +1,828,178 |
| France | 44,954,495 | 39,502,669 | -5,451,826 |
| Netherlands | 43,049,735 | 36,370,042 | -6,679,693 |
| Ireland | 19,786,174 | 26,154,941 | +6,368,767 |
| Germany | 21,058,775 | 23,012,081 | +1,953,306 |
| Spain | 12,533,135 | 16,221,947 | +3,688,812 |
| Portugal | 9,042,221 | 7,756,254 | -1,285,967 |
| Switzerland | 9,630,296 | 5,488,871 | -4,141,425 |
| Poland | 6,454,204 | 5,519,691 | -934,513 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 5,056,577 |
| China | 188,824 |
| Ireland | 58,789 |
| France | 49,657 |
| Italy | 18,982 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,290,735 | 3,765,842 | +2,475,107 |
| China | 85,369 | 103,455 | +18,086 |
| Ireland | 13,102 | 45,687 | +32,585 |
| France | 25,317 | 24,340 | -977 |
| Italy | 9,270 | 9,712 | +442 |
| Austria | 2,241 | 3,780 | +1,539 |
| Poland | 2,729 | 242 | -2,487 |
| Germany | 0 | 2,247 | +2,247 |
| Bosnia and Herzegovina | 462 | 1,519 | +1,057 |
| Spain | 0 | 1,786 | +1,786 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 414,483,959 |
| Air transport | 184,630,890 |
| Sea transport (not vehicle on ferry) | 70,459,518 |
| Other | 6,510,841 |
| Road transport | 72,406 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 211,184,905 | 203,299,054 | -7,885,851 |
| Air transport | 90,959,749 | 93,671,141 | +2,711,392 |
| Sea transport (not vehicle on ferry) | 40,160,925 | 30,298,593 | -9,862,332 |
| Other | 2,085,010 | 4,425,831 | +2,340,821 |
| Road transport | 46,587 | 25,819 | -20,768 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 296,538,436 |
| London Heathrow Airport | 80,654,803 |
| East Midlands Airport | 63,300,844 |
| Immingham Docks | 57,695,352 |
| Harwich | 22,720,826 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 163,253,930 | 133,284,506 | -29,969,424 |
| London Heathrow Airport | 40,808,729 | 39,846,074 | -962,655 |
| East Midlands Airport | 32,103,441 | 31,197,403 | -906,038 |
| Immingham Docks | 15,542,076 | 42,153,276 | +26,611,200 |
| Harwich | 11,619,555 | 11,101,271 | -518,284 |
| Dover | 11,302,980 | 11,254,405 | -48,575 |
| London Stansted Airport | 7,495,214 | 13,271,271 | +5,776,057 |
| Felixstowe | 12,188,589 | 5,974,160 | -6,214,429 |
| Holyhead | 9,281,780 | 8,288,054 | -993,726 |
| ZLC | 7,224,525 | 6,496,411 | -728,114 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 4911
Coverage: United Kingdom, most metrics for the last 24 months
Description: Various printed items like pictures, photographs, and other printed matter