Import/export HS code 4911: Printed Materials
Various printed items like pictures, photographs, and other printed matter
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Poland | 112,716,318 |
| United States | 95,662,513 |
| Netherlands | 76,197,466 |
| Germany | 74,360,786 |
| China | 60,880,386 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Poland | 56,870,285 | 55,846,033 | -1,024,252 |
| United States | 39,306,415 | 56,356,098 | +17,049,683 |
| Netherlands | 38,710,920 | 37,486,546 | -1,224,374 |
| Germany | 38,090,308 | 36,270,478 | -1,819,830 |
| China | 30,187,086 | 30,693,300 | +506,214 |
| Italy | 21,971,420 | 31,501,797 | +9,530,377 |
| France | 18,860,207 | 17,701,349 | -1,158,858 |
| Austria | 10,029,137 | 22,161,353 | +12,132,216 |
| Czechia | 18,503,648 | 12,091,490 | -6,412,158 |
| Belgium | 12,774,600 | 14,038,282 | +1,263,682 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 124,609,968 |
| United States | 97,143,835 |
| China | 82,765,251 |
| Poland | 67,093,166 |
| Italy | 58,942,379 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 64,706,525 | 59,903,443 | -4,803,082 |
| United States | 46,185,205 | 50,958,630 | +4,773,425 |
| China | 39,499,188 | 43,266,063 | +3,766,875 |
| Poland | 35,113,099 | 31,980,067 | -3,133,032 |
| Italy | 23,485,065 | 35,457,314 | +11,972,249 |
| Netherlands | 27,495,977 | 28,359,399 | +863,422 |
| Austria | 12,046,538 | 16,830,539 | +4,784,001 |
| France | 15,042,497 | 12,666,612 | -2,375,885 |
| United Kingdom | 11,225,678 | 10,505,851 | -719,827 |
| Belgium | 10,818,832 | 9,075,632 | -1,743,200 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 512 |
| Berkshire, Buckinghamshire and Oxfordshire | 244 |
| Inner London - East | 160 |
| Surrey, East and West Sussex | 159 |
| Outer London - West and North West | 139 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 352 | 355 | +3 |
| Berkshire, Buckinghamshire and Oxfordshire | 159 | 183 | +24 |
| Inner London - East | 96 | 118 | +22 |
| Surrey, East and West Sussex | 114 | 86 | -28 |
| Outer London - West and North West | 94 | 89 | -5 |
| Leicestershire, Rutland and Northamptonshire | 91 | 89 | -2 |
| Greater Manchester | 79 | 77 | -2 |
| Bedfordshire and Hertfordshire | 82 | 82 | +0 |
| West Midlands | 87 | 71 | -16 |
| West Yorkshire | 70 | 70 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 382,439,066 |
| Air transport | 207,204,823 |
| Sea transport (not vehicle on ferry) | 110,396,135 |
| Other | 10,088,143 |
| Road transport | 4,033,926 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 195,155,858 | 187,283,208 | -7,872,650 |
| Air transport | 90,449,113 | 116,755,710 | +26,306,597 |
| Sea transport (not vehicle on ferry) | 55,934,271 | 54,461,864 | -1,472,407 |
| Other | 8,189,845 | 1,898,298 | -6,291,547 |
| Road transport | 1,215,230 | 2,818,696 | +1,603,466 |
| Rail transport | 329,130 | 0 | -329,130 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 148,480,387 |
| London Heathrow Airport | 90,441,105 |
| Eurotunnel | 85,675,775 |
| Dover / Eurotunnel | 47,734,030 |
| Harwich | 36,923,694 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 72,609,779 | 75,870,608 | +3,260,829 |
| London Heathrow Airport | 36,913,752 | 53,527,353 | +16,613,601 |
| Eurotunnel | 46,659,201 | 39,016,574 | -7,642,627 |
| Dover / Eurotunnel | 24,176,568 | 23,557,462 | -619,106 |
| Harwich | 15,182,006 | 21,741,688 | +6,559,682 |
| London Stansted Airport | 17,805,899 | 17,209,135 | -596,764 |
| East Midlands Airport | 15,071,833 | 19,313,841 | +4,242,008 |
| Felixstowe | 18,965,113 | 13,207,100 | -5,758,013 |
| Birmingham Airport | 14,660,303 | 14,002,477 | -657,826 |
| Southampton | 16,279,038 | 12,236,286 | -4,042,752 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Wholesale trade, except of motor vehicles and motorcycles
|
1001 |
|
Retail trade, except of motor vehicles and motorcycles
|
705 |
|
Office administrative, office support and other business support activities
|
201 |
|
Other manufacturing
|
175 |
|
Activities of head offices; management consultancy activities
|
97 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 445 |
| 2026-04 | 464 |
| 2026-03 | 503 |
| 2026-02 | 472 |
| 2026-01 | 407 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| DUNELM (SOFT FURNISHINGS) LTD | 124 |
| TJX UK | 123 |
| GE MEDICAL SYSTEMS LIMITED | 122 |
| B & M RETAIL LIMITED | 122 |
| GAMES WORKSHOP LIMITED | 122 |
| GAMES WORKSHOP LIMITED | 122 |
| IG DESIGN GROUP UK LIMITED | 119 |
| NEXT RETAIL LIMITED | 117 |
| DIGITAL ID LTD | 114 |
| TALLON INTERNATIONAL LIMITED | 112 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 1183 |
| 54m+ | 1081 |
| 0-1m | 410 |
| 15m-54m | 397 |
| Other | 271 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Italy | 105,806,877 |
| United States | 82,327,264 |
| Netherlands | 75,794,997 |
| France | 75,674,524 |
| Ireland | 45,048,919 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Italy | 52,429,203 | 53,377,674 | +948,471 |
| United States | 37,622,440 | 44,704,824 | +7,082,384 |
| Netherlands | 43,657,024 | 32,137,973 | -11,519,051 |
| France | 41,650,302 | 34,024,222 | -7,626,080 |
| Ireland | 21,758,012 | 23,290,907 | +1,532,895 |
| Germany | 18,415,913 | 21,550,225 | +3,134,312 |
| Spain | 12,615,323 | 12,643,342 | +28,019 |
| Portugal | 8,953,650 | 6,671,448 | -2,282,202 |
| Switzerland | 8,481,122 | 4,632,568 | -3,848,554 |
| Czechia | 6,728,034 | 4,778,384 | -1,949,650 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 5,223,355 |
| China | 165,808 |
| Ireland | 61,642 |
| France | 46,479 |
| Italy | 18,784 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,872,694 | 3,350,661 | +1,477,967 |
| China | 61,347 | 104,461 | +43,114 |
| Ireland | 13,680 | 47,962 | +34,282 |
| France | 25,212 | 21,267 | -3,945 |
| Italy | 9,264 | 9,520 | +256 |
| Austria | 1,564 | 3,541 | +1,977 |
| Germany | 0 | 2,247 | +2,247 |
| Poland | 1,864 | 242 | -1,622 |
| Bosnia and Herzegovina | 462 | 1,519 | +1,057 |
| Spain | 1,786 | 0 | -1,786 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 383,212,479 |
| Air transport | 171,583,168 |
| Sea transport (not vehicle on ferry) | 63,897,169 |
| Other | 6,567,554 |
| Road transport | 50,569 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 199,126,175 | 184,086,304 | -15,039,871 |
| Air transport | 81,939,518 | 89,643,650 | +7,704,132 |
| Sea transport (not vehicle on ferry) | 38,248,121 | 25,649,048 | -12,599,073 |
| Other | 2,608,222 | 3,959,332 | +1,351,110 |
| Road transport | 23,369 | 27,200 | +3,831 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 267,248,103 |
| London Heathrow Airport | 76,080,046 |
| Immingham Docks | 58,409,922 |
| East Midlands Airport | 57,251,525 |
| Dover | 23,010,333 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 155,029,815 | 112,218,288 | -42,811,527 |
| London Heathrow Airport | 36,203,347 | 39,876,699 | +3,673,352 |
| Immingham Docks | 11,149,598 | 47,260,324 | +36,110,726 |
| East Midlands Airport | 29,457,819 | 27,793,706 | -1,664,113 |
| Dover | 13,015,931 | 9,994,402 | -3,021,529 |
| Harwich | 12,493,632 | 9,745,118 | -2,748,514 |
| London Stansted Airport | 6,331,143 | 13,108,553 | +6,777,410 |
| Holyhead | 9,451,085 | 7,865,326 | -1,585,759 |
| Felixstowe | 9,912,041 | 5,916,116 | -3,995,925 |
| ZLC | 6,645,793 | 6,253,590 | -392,203 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 4911
Coverage: United Kingdom, most metrics for the last 24 months
Description: Various printed items like pictures, photographs, and other printed matter