Import/export HS code 4911: Printed Materials
Various printed items like pictures, photographs, and other printed matter
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Poland | 98,930,558 |
| United States | 81,226,446 |
| Netherlands | 75,383,777 |
| Germany | 72,322,361 |
| China | 54,488,165 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Poland | 43,256,595 | 55,673,963 | +12,417,368 |
| United States | 40,769,798 | 40,456,648 | -313,150 |
| Netherlands | 39,171,681 | 36,212,096 | -2,959,585 |
| Germany | 37,134,838 | 35,187,523 | -1,947,315 |
| China | 28,896,876 | 25,591,289 | -3,305,587 |
| Italy | 25,809,567 | 22,689,306 | -3,120,261 |
| France | 20,275,220 | 15,093,766 | -5,181,454 |
| Czechia | 15,388,212 | 15,388,403 | +191 |
| Belgium | 13,666,588 | 12,536,303 | -1,130,285 |
| Austria | 8,877,098 | 11,489,927 | +2,612,829 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 116,640,864 |
| United States | 93,342,785 |
| China | 72,812,632 |
| Poland | 61,334,200 |
| Italy | 53,380,438 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 56,283,697 | 60,357,167 | +4,073,470 |
| United States | 51,368,209 | 41,974,576 | -9,393,633 |
| China | 37,928,763 | 34,883,869 | -3,044,894 |
| Poland | 26,531,188 | 34,803,012 | +8,271,824 |
| Italy | 28,350,818 | 25,029,620 | -3,321,198 |
| Netherlands | 26,063,999 | 26,758,146 | +694,147 |
| France | 17,216,955 | 10,721,702 | -6,495,253 |
| Austria | 11,118,535 | 11,660,035 | +541,500 |
| Belgium | 10,721,263 | 8,774,392 | -1,946,871 |
| United Kingdom | 10,402,606 | 8,994,651 | -1,407,955 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 481 |
| Berkshire, Buckinghamshire and Oxfordshire | 236 |
| Inner London - East | 158 |
| Surrey, East and West Sussex | 158 |
| Outer London - West and North West | 141 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 345 | 324 | -21 |
| Berkshire, Buckinghamshire and Oxfordshire | 169 | 149 | -20 |
| Inner London - East | 108 | 105 | -3 |
| Surrey, East and West Sussex | 120 | 88 | -32 |
| Outer London - West and North West | 100 | 88 | -12 |
| Greater Manchester | 78 | 77 | -1 |
| Bedfordshire and Hertfordshire | 84 | 73 | -11 |
| Leicestershire, Rutland and Northamptonshire | 81 | 77 | -4 |
| West Midlands | 92 | 71 | -21 |
| West Yorkshire | 72 | 65 | -7 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 358,996,128 |
| Air transport | 178,334,780 |
| Sea transport (not vehicle on ferry) | 105,763,779 |
| Other | 12,161,375 |
| Road transport | 2,387,393 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 179,249,493 | 179,746,635 | +497,142 |
| Air transport | 93,445,396 | 84,889,384 | -8,556,012 |
| Sea transport (not vehicle on ferry) | 53,501,118 | 52,262,661 | -1,238,457 |
| Other | 8,135,832 | 4,025,543 | -4,110,289 |
| Road transport | 1,097,844 | 1,289,549 | +191,705 |
| Rail transport | 425,515 | 54,978 | -370,537 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 145,294,658 |
| Eurotunnel | 80,386,131 |
| London Heathrow Airport | 79,928,552 |
| Dover / Eurotunnel | 41,043,609 |
| Felixstowe | 32,481,270 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 71,082,901 | 74,211,757 | +3,128,856 |
| Eurotunnel | 40,423,916 | 39,962,215 | -461,701 |
| London Heathrow Airport | 43,387,800 | 36,540,752 | -6,847,048 |
| Dover / Eurotunnel | 19,997,069 | 21,046,540 | +1,049,471 |
| Felixstowe | 19,643,105 | 12,838,165 | -6,804,940 |
| East Midlands Airport | 14,660,370 | 16,116,348 | +1,455,978 |
| London Stansted Airport | 15,879,659 | 14,739,361 | -1,140,298 |
| Harwich | 9,754,491 | 19,132,271 | +9,377,780 |
| London | 22,384,284 | 6,332,887 | -16,051,397 |
| Southampton | 15,138,142 | 13,426,356 | -1,711,786 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 958 |
| Retail trade, except of motor vehicles and motorcycles | 660 |
| Office administrative, office support and other business support activities | 204 |
| Other manufacturing | 166 |
| Activities of head offices; management consultancy activities | 96 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 407 |
| 2025-11 | 477 |
| 2025-10 | 531 |
| 2025-09 | 497 |
| 2025-08 | 462 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| DUNELM (SOFT FURNISHINGS) LTD | 119 |
| TJX UK | 118 |
| GE MEDICAL SYSTEMS LIMITED | 117 |
| B & M RETAIL LIMITED | 117 |
| GAMES WORKSHOP LIMITED | 117 |
| GAMES WORKSHOP LIMITED | 117 |
| IG DESIGN GROUP UK LIMITED | 115 |
| NEXT RETAIL LIMITED | 112 |
| DIGITAL ID LTD | 109 |
| TALLON INTERNATIONAL LIMITED | 107 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 1169 |
| 54m+ | 1066 |
| 0-1m | 396 |
| 15m-54m | 348 |
| Other | 259 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Italy | 96,693,030 |
| France | 76,995,414 |
| Netherlands | 74,122,978 |
| United States | 72,080,451 |
| Ireland | 42,168,548 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Italy | 49,698,111 | 46,994,919 | -2,703,192 |
| France | 44,267,604 | 32,727,810 | -11,539,794 |
| Netherlands | 38,395,229 | 35,727,749 | -2,667,480 |
| United States | 42,048,077 | 30,032,374 | -12,015,703 |
| Ireland | 19,316,066 | 22,852,482 | +3,536,416 |
| Germany | 19,922,181 | 17,983,413 | -1,938,768 |
| Spain | 12,640,238 | 13,165,893 | +525,655 |
| Portugal | 11,391,478 | 5,867,911 | -5,523,567 |
| Switzerland | 9,670,598 | 4,760,549 | -4,910,049 |
| Poland | 7,162,891 | 4,226,026 | -2,936,865 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,019,848 |
| China | 141,933 |
| Ireland | 46,333 |
| France | 42,819 |
| Italy | 17,590 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 993,125 | 3,026,723 | +2,033,598 |
| China | 83,405 | 58,528 | -24,877 |
| Ireland | 20,487 | 25,846 | +5,359 |
| France | 20,220 | 22,599 | +2,379 |
| Italy | 9,538 | 8,052 | -1,486 |
| Austria | 2,844 | 3,509 | +665 |
| Poland | 2,972 | 242 | -2,730 |
| United States | 2,527 | 431 | -2,096 |
| Bosnia and Herzegovina | 683 | 1,519 | +836 |
| Spain | 0 | 1,786 | +1,786 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 368,723,186 |
| Air transport | 158,984,656 |
| Sea transport (not vehicle on ferry) | 73,929,831 |
| Other | 5,340,546 |
| Road transport | 160,577 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 199,454,283 | 169,268,903 | -30,185,380 |
| Air transport | 87,909,884 | 71,074,772 | -16,835,112 |
| Sea transport (not vehicle on ferry) | 45,637,079 | 28,292,752 | -17,344,327 |
| Other | 1,806,501 | 3,534,045 | +1,727,544 |
| Road transport | 139,065 | 21,512 | -117,553 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 275,571,086 |
| London Heathrow Airport | 66,875,560 |
| East Midlands Airport | 60,387,537 |
| Immingham Docks | 47,767,034 |
| Dover | 20,613,711 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 157,708,508 | 117,862,578 | -39,845,930 |
| London Heathrow Airport | 38,471,710 | 28,403,850 | -10,067,860 |
| East Midlands Airport | 32,094,478 | 28,293,059 | -3,801,419 |
| Immingham Docks | 21,657,950 | 26,109,084 | +4,451,134 |
| Dover | 8,511,801 | 12,101,910 | +3,590,109 |
| Harwich | 10,765,748 | 8,092,959 | -2,672,789 |
| Felixstowe | 12,051,286 | 5,565,499 | -6,485,787 |
| Holyhead | 8,752,480 | 6,743,478 | -2,009,002 |
| London Stansted Airport | 7,343,813 | 6,186,219 | -1,157,594 |
| ZLC | 6,912,579 | 5,895,782 | -1,016,797 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 4911
Coverage: United Kingdom, most metrics for the last 24 months
Description: Various printed items like pictures, photographs, and other printed matter