Import/export HS code 85437007: Kids' electronic learning devices
Interactive devices designed to help children learn through electronic means
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,373,516 |
| China, Hong Kong Special Administrative Region | 200,153 |
| Poland | 100,748 |
| United States | 39,725 |
| Norway | 32,282 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,042,984 | 1,330,532 | -2,712,452 |
| China, Hong Kong Special Administrative Region | 10,102 | 190,051 | +179,949 |
| Poland | 71,794 | 28,954 | -42,840 |
| United States | 34,286 | 5,439 | -28,847 |
| Norway | 3,532 | 28,750 | +25,218 |
| Germany | 21,990 | 7,069 | -14,921 |
| Belgium | 22,922 | 1,420 | -21,502 |
| Australia | 0 | 19,494 | +19,494 |
| Spain | 15,697 | 87 | -15,610 |
| Ireland | 0 | 9,688 | +9,688 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 5,637,024 |
| China, Hong Kong Special Administrative Region | 80,243 |
| United States | 41,550 |
| United Kingdom | 28,127 |
| Australia | 19,494 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,175,339 | 1,461,685 | -2,713,654 |
| China, Hong Kong Special Administrative Region | 0 | 80,243 | +80,243 |
| United States | 34,286 | 7,264 | -27,022 |
| United Kingdom | 1,377 | 26,750 | +25,373 |
| Australia | 0 | 19,494 | +19,494 |
| Poland | 6,315 | 10,618 | +4,303 |
| Malaysia | 9,247 | 4,556 | -4,691 |
| Netherlands | 2,888 | 1,365 | -1,523 |
| Turkey | 1,731 | 1,800 | +69 |
| Sweden | 2,700 | 0 | -2,700 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 4 |
| Inner London - East | 3 |
| Cheshire | 2 |
| Leicestershire, Rutland and Northamptonshire | 2 |
| Bedfordshire and Hertfordshire | 1 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 3 | 3 | +0 |
| Inner London - East | 3 | 1 | -2 |
| Cheshire | 1 | 1 | +0 |
| Leicestershire, Rutland and Northamptonshire | 0 | 2 | +2 |
| Bedfordshire and Hertfordshire | 1 | 0 | -1 |
| Gloucestershire and Wiltshire | 1 | 0 | -1 |
| Greater Manchester | 0 | 1 | +1 |
| Hampshire and Isle of Wight | 0 | 1 | +1 |
| Herefordshire, Worcestershire and Warwickshire | 1 | 0 | -1 |
| Kent | 1 | 1 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 4,384,101 |
| Air transport | 1,162,215 |
| Roll on Roll off (RORO) | 193,474 |
| Other | 125,287 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,306,178 | 1,077,923 | -2,228,255 |
| Air transport | 635,682 | 526,533 | -109,149 |
| Roll on Roll off (RORO) | 176,537 | 16,937 | -159,600 |
| Other | 115,507 | 9,780 | -105,727 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 3,152,162 |
| Felixstowe | 747,813 |
| London Heathrow Airport | 559,317 |
| London Gateway Port | 412,221 |
| Birmingham Airport | 226,806 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 2,740,839 | 411,323 | -2,329,516 |
| Felixstowe | 646,725 | 101,088 | -545,637 |
| London Heathrow Airport | 486,798 | 72,519 | -414,279 |
| London Gateway Port | 7,329 | 404,892 | +397,563 |
| Birmingham Airport | 45,375 | 181,431 | +136,056 |
| Manchester Airport | 75,409 | 136,506 | +61,097 |
| 000 | 115,507 | 9,780 | -105,727 |
| Leeds Bradford Airport | 0 | 72,720 | +72,720 |
| 499 | 0 | 64,012 | +64,012 |
| Liverpool Docks | 1,029 | 48,412 | +47,383 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 7 |
| Office administrative, office support and other business support activities | 4 |
| Retail trade, except of motor vehicles and motorcycles | 4 |
| Manufacture of computer, electronic and optical products | 3 |
| Computer programming, consultancy and related activities | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 2 |
| 2025-11 | 3 |
| 2025-10 | 7 |
| 2025-09 | 3 |
| 2025-08 | 3 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 8 |
| 0-1m | 5 |
| Other | 4 |
| 15m-54m | 3 |
| 1m-15m | 3 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 3,871,328 |
| Belgium | 3,333,033 |
| Germany | 747,899 |
| Australia | 393,629 |
| Sweden | 355,470 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 2,061,842 | 1,809,486 | -252,356 |
| Belgium | 1,990,461 | 1,342,572 | -647,889 |
| Germany | 598,910 | 148,989 | -449,921 |
| Australia | 220,354 | 173,275 | -47,079 |
| Sweden | 187,698 | 167,772 | -19,926 |
| Canada | 228,424 | 122,342 | -106,082 |
| Spain | 321,738 | 14,095 | -307,643 |
| China, Hong Kong Special Administrative Region | 188,389 | 5,532 | -182,857 |
| Lithuania | 69,732 | 103,167 | +33,435 |
| Portugal | 44,355 | 92,316 | +47,961 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 5,516,415 |
| Sea transport (not vehicle on ferry) | 4,672,148 |
| Air transport | 962,710 |
| Road transport | 1,026 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 3,551,119 | 1,965,296 | -1,585,823 |
| Sea transport (not vehicle on ferry) | 2,680,984 | 1,991,164 | -689,820 |
| Air transport | 542,690 | 420,020 | -122,670 |
| Road transport | 1,026 | 0 | -1,026 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 4,970,882 |
| Liverpool Docks | 3,605,904 |
| London Heathrow Airport | 454,352 |
| London Gateway Port | 448,896 |
| Immingham Docks | 370,585 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 3,247,923 | 1,722,959 | -1,524,964 |
| Liverpool Docks | 1,941,275 | 1,664,629 | -276,646 |
| London Heathrow Airport | 337,015 | 117,337 | -219,678 |
| London Gateway Port | 266,913 | 181,983 | -84,930 |
| Immingham Docks | 209,899 | 160,686 | -49,213 |
| Southampton | 204,470 | 135,845 | -68,625 |
| East Midlands Airport | 107,087 | 93,504 | -13,583 |
| Felixstowe | 186,058 | 6,244 | -179,814 |
| ZLC | 65,457 | 94,990 | +29,533 |
| Hull | 103,962 | 0 | -103,962 |
Quick facts
HS code: 85437007
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive devices designed to help children learn through electronic means