Import/export HS code 85437007: Kids' electronic learning devices
Interactive devices designed to help children learn through electronic means
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,053,609 |
| South Korea | 1,041,677 |
| China, Hong Kong Special Administrative Region | 283,292 |
| Japan | 56,157 |
| Poland | 44,516 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,087,106 | 966,503 | -3,120,603 |
| South Korea | 0 | 1,041,677 | +1,041,677 |
| China, Hong Kong Special Administrative Region | 70,123 | 213,169 | +143,046 |
| Japan | 0 | 56,157 | +56,157 |
| Poland | 33,893 | 10,623 | -23,270 |
| United States | 31,232 | 5,439 | -25,793 |
| Norway | 3,532 | 28,750 | +25,218 |
| Australia | 0 | 25,387 | +25,387 |
| Belgium | 22,922 | 1,420 | -21,502 |
| Germany | 20,098 | 0 | -20,098 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 5,276,923 |
| South Korea | 1,041,677 |
| China, Hong Kong Special Administrative Region | 139,677 |
| Japan | 56,157 |
| United States | 39,556 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,176,749 | 1,100,174 | -3,076,575 |
| South Korea | 0 | 1,041,677 | +1,041,677 |
| China, Hong Kong Special Administrative Region | 56,185 | 83,492 | +27,307 |
| Japan | 0 | 56,157 | +56,157 |
| United States | 33,057 | 6,499 | -26,558 |
| United Kingdom | 1,377 | 26,750 | +25,373 |
| Australia | 0 | 19,494 | +19,494 |
| Poland | 6,315 | 10,618 | +4,303 |
| Malaysia | 13,803 | 0 | -13,803 |
| Thailand | 0 | 5,893 | +5,893 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 7 |
| Cheshire | 3 |
| Leicestershire, Rutland and Northamptonshire | 3 |
| Kent | 2 |
| Outer London - East and North East | 2 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 3 | 5 | +2 |
| Cheshire | 1 | 2 | +1 |
| Leicestershire, Rutland and Northamptonshire | 0 | 3 | +3 |
| Kent | 1 | 2 | +1 |
| Outer London - East and North East | 0 | 2 | +2 |
| Bedfordshire and Hertfordshire | 1 | 0 | -1 |
| Gloucestershire and Wiltshire | 1 | 0 | -1 |
| Greater Manchester | 1 | 0 | -1 |
| Hampshire and Isle of Wight | 0 | 1 | +1 |
| Herefordshire, Worcestershire and Warwickshire | 1 | 0 | -1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 4,432,332 |
| Air transport | 1,921,662 |
| Roll on Roll off (RORO) | 193,474 |
| Other | 125,554 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,693,214 | 739,118 | -2,954,096 |
| Air transport | 315,566 | 1,606,096 | +1,290,530 |
| Roll on Roll off (RORO) | 176,537 | 16,937 | -159,600 |
| Other | 115,509 | 10,045 | -105,464 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 3,388,875 |
| London Heathrow Airport | 1,183,412 |
| London Gateway Port | 452,419 |
| Felixstowe | 451,407 |
| Birmingham Airport | 281,587 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 3,094,236 | 294,639 | -2,799,597 |
| London Heathrow Airport | 103,681 | 1,079,731 | +976,050 |
| London Gateway Port | 342,826 | 109,593 | -233,233 |
| Felixstowe | 326,536 | 124,871 | -201,665 |
| Birmingham Airport | 44,254 | 237,333 | +193,079 |
| Manchester Airport | 59,148 | 216,551 | +157,403 |
| 499 | 0 | 126,052 | +126,052 |
| 000 | 115,509 | 10,045 | -105,464 |
| Leeds Bradford Airport | 72,720 | 0 | -72,720 |
| Liverpool Docks | 1,029 | 49,472 | +48,443 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Wholesale trade, except of motor vehicles and motorcycles
|
10 |
|
Retail trade, except of motor vehicles and motorcycles
|
6 |
|
Office administrative, office support and other business support activities
|
5 |
|
Manufacture of computer, electronic and optical products
|
3 |
|
Computer programming, consultancy and related activities
|
2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 3 |
| 2026-04 | 5 |
| 2026-03 | 5 |
| 2026-02 | 5 |
| 2026-01 | 2 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| RM EDUCATIONAL RESOURCES LTD | 26 |
| CMS DISTRIBUTION LIMITED | 17 |
| CMS DISTRIBUTION LIMITED | 16 |
| B & M RETAIL LIMITED | 12 |
| AMAZON EU S.A R.L. | 12 |
| PLAYLEARN LTD | 6 |
| FUNTIME GIFTS LIMITED | 5 |
| TTS GROUP LIMITED | 3 |
| THAMES DISTRIBUTION LTD | 3 |
| XTOOL UK LIMITED | 2 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 10 |
| Other | 8 |
| 0-1m | 5 |
| 15m-54m | 4 |
| 1m-15m | 4 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 3,652,793 |
| Belgium | 2,853,312 |
| Lithuania | 732,455 |
| Germany | 690,621 |
| Australia | 402,809 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 1,946,077 | 1,706,716 | -239,361 |
| Belgium | 1,791,670 | 1,061,642 | -730,028 |
| Lithuania | 96,779 | 635,676 | +538,897 |
| Germany | 533,468 | 157,153 | -376,315 |
| Australia | 208,237 | 194,572 | -13,665 |
| Sweden | 185,174 | 164,934 | -20,240 |
| Spain | 321,738 | 21,213 | -300,525 |
| Netherlands | 960 | 306,199 | +305,239 |
| Canada | 114,541 | 157,124 | +42,583 |
| China | 56,041 | 106,900 | +50,859 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 5,624,327 |
| Sea transport (not vehicle on ferry) | 4,143,723 |
| Air transport | 1,122,211 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 3,098,063 | 2,526,264 | -571,799 |
| Sea transport (not vehicle on ferry) | 2,373,041 | 1,770,682 | -602,359 |
| Air transport | 367,183 | 755,028 | +387,845 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 4,774,006 |
| Liverpool Docks | 3,288,513 |
| London Gateway Port | 474,168 |
| London Heathrow Airport | 473,881 |
| Immingham Docks | 462,608 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 2,784,692 | 1,989,314 | -795,378 |
| Liverpool Docks | 1,917,493 | 1,371,020 | -546,473 |
| London Gateway Port | 268,529 | 205,639 | -62,890 |
| London Heathrow Airport | 158,750 | 315,131 | +156,381 |
| Immingham Docks | 206,742 | 255,866 | +49,124 |
| Southampton | 183,989 | 169,478 | -14,511 |
| ZLC | 80,667 | 190,116 | +109,449 |
| East Midlands Airport | 99,457 | 107,089 | +7,632 |
| Harwich | 0 | 139,292 | +139,292 |
| Holyhead | 16,320 | 65,216 | +48,896 |
Quick facts
HS code: 85437007
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive devices designed to help children learn through electronic means