Import/export HS code 85437007: Kids' electronic learning devices
Interactive devices designed to help children learn through electronic means
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 5,363,530 |
| South Korea | 1,041,677 |
| China, Hong Kong Special Administrative Region | 283,292 |
| Japan | 56,157 |
| Poland | 44,516 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,319,475 | 1,044,055 | -3,275,420 |
| South Korea | 0 | 1,041,677 | +1,041,677 |
| China, Hong Kong Special Administrative Region | 63,258 | 220,034 | +156,776 |
| Japan | 0 | 56,157 | +56,157 |
| Poland | 33,893 | 10,623 | -23,270 |
| United States | 31,232 | 5,439 | -25,793 |
| Norway | 3,532 | 28,750 | +25,218 |
| Germany | 25,934 | 3,125 | -22,809 |
| Australia | 0 | 25,387 | +25,387 |
| Belgium | 22,922 | 1,420 | -21,502 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 5,595,805 |
| South Korea | 1,041,677 |
| China, Hong Kong Special Administrative Region | 139,677 |
| Japan | 56,157 |
| United States | 39,556 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,412,755 | 1,183,050 | -3,229,705 |
| South Korea | 0 | 1,041,677 | +1,041,677 |
| China, Hong Kong Special Administrative Region | 51,519 | 88,158 | +36,639 |
| Japan | 0 | 56,157 | +56,157 |
| United States | 33,057 | 6,499 | -26,558 |
| United Kingdom | 1,377 | 26,750 | +25,373 |
| Australia | 0 | 19,494 | +19,494 |
| Poland | 6,315 | 10,618 | +4,303 |
| Malaysia | 13,803 | 0 | -13,803 |
| Thailand | 0 | 5,893 | +5,893 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 7 |
| Cheshire | 3 |
| Leicestershire, Rutland and Northamptonshire | 3 |
| Inner London - East | 2 |
| Kent | 2 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Berkshire, Buckinghamshire and Oxfordshire | 3 | 5 | +2 |
| Cheshire | 1 | 2 | +1 |
| Leicestershire, Rutland and Northamptonshire | 0 | 3 | +3 |
| Inner London - East | 2 | 1 | -1 |
| Kent | 1 | 2 | +1 |
| Outer London - East and North East | 0 | 2 | +2 |
| Bedfordshire and Hertfordshire | 1 | 0 | -1 |
| Gloucestershire and Wiltshire | 1 | 0 | -1 |
| Greater Manchester | 1 | 0 | -1 |
| Hampshire and Isle of Wight | 0 | 1 | +1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 4,708,799 |
| Air transport | 1,964,077 |
| Roll on Roll off (RORO) | 193,474 |
| Other | 125,554 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 3,966,498 | 742,301 | -3,224,197 |
| Air transport | 271,623 | 1,692,454 | +1,420,831 |
| Roll on Roll off (RORO) | 176,537 | 16,937 | -159,600 |
| Other | 115,507 | 10,047 | -105,460 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Southampton | 3,391,607 |
| London Heathrow Airport | 1,204,446 |
| Felixstowe | 725,142 |
| London Gateway Port | 452,419 |
| Manchester Airport | 291,960 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Southampton | 3,096,968 | 294,639 | -2,802,329 |
| London Heathrow Airport | 120,049 | 1,084,397 | +964,348 |
| Felixstowe | 600,271 | 124,871 | -475,400 |
| London Gateway Port | 339,643 | 112,776 | -226,867 |
| Manchester Airport | 75,409 | 216,551 | +141,142 |
| Birmingham Airport | 49,374 | 237,333 | +187,959 |
| 499 | 0 | 126,052 | +126,052 |
| 000 | 115,507 | 10,047 | -105,460 |
| Leeds Bradford Airport | 0 | 72,720 | +72,720 |
| Liverpool Docks | 1,029 | 49,472 | +48,443 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 10 |
| Retail trade, except of motor vehicles and motorcycles | 7 |
| Office administrative, office support and other business support activities | 5 |
| Manufacture of computer, electronic and optical products | 3 |
| Computer programming, consultancy and related activities | 2 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 3 |
| 2026-04 | 5 |
| 2026-03 | 5 |
| 2026-02 | 5 |
| 2026-01 | 2 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| RM EDUCATIONAL RESOURCES LTD | 26 |
| CMS DISTRIBUTION LIMITED | 17 |
| CMS DISTRIBUTION LIMITED | 16 |
| B & M RETAIL LIMITED | 12 |
| AMAZON EU S.A R.L. | 12 |
| PLAYLEARN LTD | 6 |
| FUNTIME GIFTS LIMITED | 5 |
| TTS GROUP LIMITED | 3 |
| THAMES DISTRIBUTION LTD | 3 |
| XTOOL UK LIMITED | 2 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 54m+ | 10 |
| Other | 8 |
| 0-1m | 6 |
| 15m-54m | 4 |
| 1m-15m | 4 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 4,012,995 |
| Belgium | 2,962,599 |
| Germany | 736,689 |
| Lithuania | 732,455 |
| Canada | 414,488 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 2,189,956 | 1,823,039 | -366,917 |
| Belgium | 1,819,039 | 1,143,560 | -675,479 |
| Germany | 578,613 | 158,076 | -420,537 |
| Lithuania | 81,483 | 650,972 | +569,489 |
| Canada | 228,370 | 186,118 | -42,252 |
| Australia | 210,442 | 194,572 | -15,870 |
| Sweden | 182,241 | 171,580 | -10,661 |
| Spain | 321,738 | 21,213 | -300,525 |
| Netherlands | 960 | 306,199 | +305,239 |
| China | 60,176 | 112,152 | +51,976 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 6,008,148 |
| Sea transport (not vehicle on ferry) | 4,587,130 |
| Air transport | 1,203,276 |
| Road transport | 1,026 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 3,384,624 | 2,623,524 | -761,100 |
| Sea transport (not vehicle on ferry) | 2,691,230 | 1,895,900 | -795,330 |
| Air transport | 393,249 | 810,027 | +416,778 |
| Road transport | 1,026 | 0 | -1,026 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 5,149,337 |
| Liverpool Docks | 3,560,406 |
| London Heathrow Airport | 540,054 |
| London Gateway Port | 476,690 |
| Immingham Docks | 466,321 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 3,074,212 | 2,075,125 | -999,087 |
| Liverpool Docks | 2,070,581 | 1,489,825 | -580,756 |
| London Heathrow Airport | 198,902 | 341,152 | +142,250 |
| London Gateway Port | 265,534 | 211,156 | -54,378 |
| Immingham Docks | 202,475 | 263,846 | +61,371 |
| Southampton | 190,426 | 170,374 | -20,052 |
| ZLC | 64,567 | 207,242 | +142,675 |
| Felixstowe | 191,272 | 36,418 | -154,854 |
| East Midlands Airport | 99,303 | 117,881 | +18,578 |
| Harwich | 0 | 139,292 | +139,292 |
Quick facts
HS code: 85437007
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive devices designed to help children learn through electronic means