Import/export HS code 90191010: Electric massage machines
Handheld or stationary electric devices for body massage and relaxation
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 143,779,571 |
| Netherlands | 11,085,627 |
| Germany | 10,058,171 |
| China, Hong Kong Special Administrative Region | 5,779,318 |
| United States | 5,689,292 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 68,165,083 | 75,614,488 | +7,449,405 |
| Netherlands | 5,853,550 | 5,232,077 | -621,473 |
| Germany | 5,208,417 | 4,849,754 | -358,663 |
| China, Hong Kong Special Administrative Region | 3,223,914 | 2,555,404 | -668,510 |
| United States | 2,590,964 | 3,098,328 | +507,364 |
| Croatia | 2,973,877 | 672,278 | -2,301,599 |
| South Korea | 818,908 | 990,350 | +171,442 |
| Viet Nam | 599,471 | 774,524 | +175,053 |
| France | 949,571 | 267,550 | -682,021 |
| Belgium | 730,505 | 440,404 | -290,101 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 178,934,838 |
| United States | 3,313,563 |
| Germany | 1,618,080 |
| China, Hong Kong Special Administrative Region | 1,355,312 |
| Hungary | 1,085,498 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 88,202,435 | 90,732,403 | +2,529,968 |
| United States | 1,222,916 | 2,090,647 | +867,731 |
| Germany | 792,755 | 825,325 | +32,570 |
| China, Hong Kong Special Administrative Region | 671,548 | 683,764 | +12,216 |
| Hungary | 1,074,114 | 11,384 | -1,062,730 |
| India | 802,605 | 240,835 | -561,770 |
| Viet Nam | 350,668 | 461,191 | +110,523 |
| France | 553,064 | 42,449 | -510,615 |
| Japan | 334,491 | 200,750 | -133,741 |
| Czechia | 419,728 | 58,671 | -361,057 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 52 |
| Inner London - East | 51 |
| Greater Manchester | 42 |
| West Midlands | 31 |
| Leicestershire, Rutland and Northamptonshire | 27 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 29 | 38 | +9 |
| Inner London - East | 35 | 30 | -5 |
| Greater Manchester | 24 | 27 | +3 |
| West Midlands | 20 | 15 | -5 |
| Leicestershire, Rutland and Northamptonshire | 16 | 18 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 20 | 12 | -8 |
| Outer London - West and North West | 17 | 16 | -1 |
| Surrey, East and West Sussex | 21 | 17 | -4 |
| Bedfordshire and Hertfordshire | 16 | 12 | -4 |
| Derbyshire and Nottinghamshire | 16 | 15 | -1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 112,466,234 |
| Air transport | 53,644,642 |
| Roll on Roll off (RORO) | 24,805,780 |
| Other | 2,531,090 |
| Road transport | 73,326 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 53,779,458 | 58,686,776 | +4,907,318 |
| Air transport | 25,008,735 | 28,635,907 | +3,627,172 |
| Roll on Roll off (RORO) | 15,144,600 | 9,661,180 | -5,483,420 |
| Other | 2,276,507 | 254,583 | -2,021,924 |
| Road transport | 4,925 | 68,401 | +63,476 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 60,597,393 |
| Southampton | 24,623,646 |
| London Gateway Port | 17,165,902 |
| London Heathrow Airport | 16,505,980 |
| 499 | 9,507,893 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 33,085,307 | 27,512,086 | -5,573,221 |
| Southampton | 12,902,617 | 11,721,029 | -1,181,588 |
| London Gateway Port | 4,388,636 | 12,777,266 | +8,388,630 |
| London Heathrow Airport | 8,806,983 | 7,698,997 | -1,107,986 |
| 499 | 3,326,327 | 6,181,566 | +2,855,239 |
| Birmingham Airport | 4,324,747 | 5,038,493 | +713,746 |
| Luton Airport | 3,092,026 | 4,813,813 | +1,721,787 |
| Dover | 4,008,315 | 3,508,110 | -500,205 |
| Immingham Docks | 3,301,015 | 3,578,894 | +277,879 |
| East Midlands Airport | 4,234,300 | 1,959,340 | -2,274,960 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Retail trade, except of motor vehicles and motorcycles
|
266 |
|
Wholesale trade, except of motor vehicles and motorcycles
|
169 |
|
Office administrative, office support and other business support activities
|
36 |
|
Other manufacturing
|
26 |
|
Other personal service activities
|
23 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 74 |
| 2026-04 | 89 |
| 2026-03 | 103 |
| 2026-02 | 92 |
| 2026-01 | 78 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| CREATIVE CONCEPTIONS LIMITED | 125 |
| SIMPLY PLEASURE LIMITED | 125 |
| LOVEHONEY GROUP UK LIMITED | 124 |
| MH STAR UK LTD | 116 |
| NAGOOK LIMITED | 115 |
| THE DEZAC GROUP LIMITED | 109 |
| ANN SUMMERS LTD. | 108 |
| MENKIND LIMITED | 101 |
| FKA BRANDS LIMITED | 99 |
| OPATRA LIMITED | 93 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 224 |
| 0-1m | 182 |
| 54m+ | 75 |
| Other | 64 |
| 15m-54m | 33 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 4,952,784 |
| France | 4,080,795 |
| United States | 3,197,973 |
| Netherlands | 2,395,423 |
| Germany | 1,901,512 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 2,355,526 | 2,597,258 | +241,732 |
| France | 2,145,685 | 1,935,110 | -210,575 |
| United States | 1,945,914 | 1,252,059 | -693,855 |
| Netherlands | 1,186,616 | 1,208,807 | +22,191 |
| Germany | 990,724 | 910,788 | -79,936 |
| Denmark | 1,038,258 | 238,990 | -799,268 |
| Australia | 578,268 | 419,948 | -158,320 |
| Switzerland | 396,875 | 401,442 | +4,567 |
| Poland | 336,249 | 371,116 | +34,867 |
| Singapore | 2,719 | 603,347 | +600,628 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 521,316 |
| China | 44,758 |
| Ireland | 26,704 |
| Thailand | 2,633 |
| United States | 731 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 403,995 | 117,321 | -286,674 |
| China | 32,108 | 12,650 | -19,458 |
| Ireland | 3,645 | 23,059 | +19,414 |
| Thailand | 1,433 | 1,200 | -233 |
| United States | 328 | 403 | +75 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 16,612,277 |
| Air transport | 5,973,574 |
| Sea transport (not vehicle on ferry) | 2,756,349 |
| Other | 629,338 |
| Road transport | 3,778 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 8,437,480 | 8,174,797 | -262,683 |
| Air transport | 3,123,338 | 2,850,236 | -273,102 |
| Sea transport (not vehicle on ferry) | 1,482,315 | 1,274,034 | -208,281 |
| Other | 462,765 | 166,573 | -296,192 |
| Road transport | 3,778 | 0 | -3,778 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 9,309,194 |
| Holyhead | 3,350,526 |
| Dover | 2,093,423 |
| London Heathrow Airport | 1,479,407 |
| East Midlands Airport | 1,452,365 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 4,739,251 | 4,569,943 | -169,308 |
| Holyhead | 1,306,128 | 2,044,398 | +738,270 |
| Dover | 1,256,417 | 837,006 | -419,411 |
| London Heathrow Airport | 503,401 | 976,006 | +472,605 |
| East Midlands Airport | 858,082 | 594,283 | -263,799 |
| ZLC | 735,696 | 610,763 | -124,933 |
| London Stansted Airport | 705,132 | 474,760 | -230,372 |
| Immingham Docks | 649,008 | 416,918 | -232,090 |
| London Gateway Port | 433,115 | 470,673 | +37,558 |
| Southampton | 412,800 | 449,000 | +36,200 |
Quick facts
HS code: 90191010
Coverage: United Kingdom, most metrics for the last 24 months
Description: Handheld or stationary electric devices for body massage and relaxation