Import/export HS code 90191010: Electric massage machines
Handheld or stationary electric devices for body massage and relaxation
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 124,423,300 |
| Netherlands | 10,284,422 |
| Germany | 9,015,471 |
| China, Hong Kong Special Administrative Region | 5,551,496 |
| United States | 4,685,589 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 64,583,608 | 59,839,692 | -4,743,916 |
| Netherlands | 5,231,233 | 5,053,189 | -178,044 |
| Germany | 5,133,118 | 3,882,353 | -1,250,765 |
| China, Hong Kong Special Administrative Region | 3,319,202 | 2,232,294 | -1,086,908 |
| United States | 2,377,710 | 2,307,879 | -69,831 |
| Croatia | 3,355,150 | 798,561 | -2,556,589 |
| South Korea | 616,411 | 900,499 | +284,088 |
| Hungary | 1,016,504 | 368,425 | -648,079 |
| France | 712,167 | 447,491 | -264,676 |
| Belgium | 752,268 | 390,514 | -361,754 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 156,785,597 |
| United States | 3,042,442 |
| Germany | 1,717,168 |
| Hungary | 1,378,839 |
| China, Hong Kong Special Administrative Region | 1,277,401 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 83,935,337 | 72,850,260 | -11,085,077 |
| United States | 1,091,844 | 1,950,598 | +858,754 |
| Germany | 962,527 | 754,641 | -207,886 |
| Hungary | 1,010,414 | 368,425 | -641,989 |
| China, Hong Kong Special Administrative Region | 808,873 | 468,528 | -340,345 |
| India | 717,226 | 324,972 | -392,254 |
| France | 363,742 | 251,825 | -111,917 |
| Viet Nam | 354,021 | 246,376 | -107,645 |
| Japan | 333,653 | 198,182 | -135,471 |
| Czechia | 419,728 | 58,671 | -361,057 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - East | 48 |
| Inner London - West | 44 |
| Greater Manchester | 37 |
| Outer London - West and North West | 31 |
| Berkshire, Buckinghamshire and Oxfordshire | 28 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - East | 35 | 29 | -6 |
| Inner London - West | 30 | 34 | +4 |
| Greater Manchester | 25 | 25 | +0 |
| Outer London - West and North West | 22 | 18 | -4 |
| Berkshire, Buckinghamshire and Oxfordshire | 22 | 10 | -12 |
| West Midlands | 19 | 12 | -7 |
| Surrey, East and West Sussex | 22 | 16 | -6 |
| Leicestershire, Rutland and Northamptonshire | 18 | 14 | -4 |
| West Yorkshire | 15 | 14 | -1 |
| Bedfordshire and Hertfordshire | 15 | 14 | -1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 98,517,458 |
| Air transport | 45,886,904 |
| Roll on Roll off (RORO) | 23,747,145 |
| Other | 2,808,741 |
| Road transport | 26,800 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 50,882,042 | 47,635,416 | -3,246,626 |
| Air transport | 23,549,036 | 22,337,868 | -1,211,168 |
| Roll on Roll off (RORO) | 14,987,598 | 8,759,547 | -6,228,051 |
| Other | 2,309,774 | 498,967 | -1,810,807 |
| Road transport | 2,097 | 24,703 | +22,606 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 53,865,093 |
| Southampton | 23,433,970 |
| London Heathrow Airport | 14,590,608 |
| London Gateway Port | 12,775,787 |
| Birmingham Airport | 8,705,087 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 32,975,068 | 20,890,025 | -12,085,043 |
| Southampton | 12,250,509 | 11,183,461 | -1,067,048 |
| London Heathrow Airport | 7,875,242 | 6,715,366 | -1,159,876 |
| London Gateway Port | 2,341,127 | 10,434,660 | +8,093,533 |
| Birmingham Airport | 4,383,132 | 4,321,955 | -61,177 |
| 499 | 2,955,838 | 4,595,218 | +1,639,380 |
| Dover | 3,982,975 | 3,044,581 | -938,394 |
| East Midlands Airport | 4,361,435 | 1,888,066 | -2,473,369 |
| Immingham Docks | 2,549,990 | 3,602,498 | +1,052,508 |
| London | 4,667,668 | 1,378,307 | -3,289,361 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 261 |
| Wholesale trade, except of motor vehicles and motorcycles | 158 |
| Office administrative, office support and other business support activities | 37 |
| Other manufacturing | 26 |
| Other personal service activities | 23 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 78 |
| 2025-11 | 121 |
| 2025-10 | 97 |
| 2025-09 | 92 |
| 2025-08 | 82 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| CREATIVE CONCEPTIONS LIMITED | 120 |
| SIMPLY PLEASURE LIMITED | 120 |
| LOVEHONEY LIMITED | 119 |
| MH STAR UK LTD | 111 |
| NAGOOK LIMITED | 110 |
| ANN SUMMERS LTD. | 107 |
| THE DEZAC GROUP LIMITED | 104 |
| MENKIND LIMITED | 97 |
| FKA BRANDS LIMITED | 94 |
| OPATRA LIMITED | 88 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 225 |
| 0-1m | 161 |
| 54m+ | 75 |
| Other | 59 |
| 15m-54m | 37 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 5,290,045 |
| France | 3,836,350 |
| United States | 3,344,390 |
| Netherlands | 2,932,402 |
| Germany | 1,809,429 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 3,071,656 | 2,218,389 | -853,267 |
| France | 2,175,267 | 1,661,083 | -514,184 |
| United States | 1,856,209 | 1,488,181 | -368,028 |
| Netherlands | 1,745,947 | 1,186,455 | -559,492 |
| Germany | 1,110,252 | 699,177 | -411,075 |
| Denmark | 1,288,108 | 125,550 | -1,162,558 |
| Australia | 609,351 | 457,180 | -152,171 |
| Switzerland | 435,978 | 285,839 | -150,139 |
| Poland | 375,055 | 217,945 | -157,110 |
| Singapore | 2,719 | 576,058 | +573,339 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 630,146 |
| China | 32,108 |
| Ireland | 21,027 |
| Thailand | 1,433 |
| United States | 839 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 422,057 | 208,089 | -213,968 |
| China | 32,108 | 0 | -32,108 |
| Ireland | 3,079 | 17,948 | +14,869 |
| Thailand | 1,433 | 0 | -1,433 |
| United States | 512 | 327 | -185 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 16,710,831 |
| Air transport | 6,195,047 |
| Sea transport (not vehicle on ferry) | 3,091,728 |
| Other | 716,910 |
| Road transport | 15,860 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 9,998,506 | 6,712,325 | -3,286,181 |
| Air transport | 3,264,352 | 2,930,695 | -333,657 |
| Sea transport (not vehicle on ferry) | 1,982,860 | 1,108,868 | -873,992 |
| Other | 480,702 | 236,208 | -244,494 |
| Road transport | 12,082 | 3,778 | -8,304 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 9,326,874 |
| Holyhead | 2,968,185 |
| Dover | 1,707,365 |
| East Midlands Airport | 1,576,128 |
| London Heathrow Airport | 1,541,907 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 5,496,507 | 3,830,367 | -1,666,140 |
| Holyhead | 1,342,288 | 1,625,897 | +283,609 |
| Dover | 1,045,429 | 661,936 | -383,493 |
| East Midlands Airport | 976,050 | 600,078 | -375,972 |
| London Heathrow Airport | 706,177 | 835,730 | +129,553 |
| Immingham Docks | 1,159,996 | 300,357 | -859,639 |
| ZLC | 728,800 | 616,834 | -111,966 |
| London Stansted Airport | 816,903 | 423,487 | -393,416 |
| Southampton | 430,361 | 502,825 | +72,464 |
| London Gateway Port | 580,410 | 304,119 | -276,291 |
Quick facts
HS code: 90191010
Coverage: United Kingdom, most metrics for the last 24 months
Description: Handheld or stationary electric devices for body massage and relaxation