Import/export HS code 90191010: Electric massage machines
Handheld or stationary electric devices for body massage and relaxation
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 142,069,369 |
| Netherlands | 11,165,231 |
| Germany | 9,851,526 |
| China, Hong Kong Special Administrative Region | 5,903,597 |
| United States | 5,370,639 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 66,379,798 | 75,689,571 | +9,309,773 |
| Netherlands | 5,647,515 | 5,517,716 | -129,799 |
| Germany | 5,104,082 | 4,747,444 | -356,638 |
| China, Hong Kong Special Administrative Region | 3,314,288 | 2,589,309 | -724,979 |
| United States | 2,278,654 | 3,091,985 | +813,331 |
| Croatia | 3,325,625 | 578,452 | -2,747,173 |
| South Korea | 755,444 | 992,419 | +236,975 |
| Viet Nam | 557,151 | 734,562 | +177,411 |
| Belgium | 791,881 | 440,404 | -351,477 |
| France | 962,913 | 260,144 | -702,769 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 177,347,351 |
| United States | 3,254,133 |
| Germany | 1,629,809 |
| China, Hong Kong Special Administrative Region | 1,223,290 |
| Hungary | 1,085,498 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 86,535,867 | 90,811,484 | +4,275,617 |
| United States | 1,081,070 | 2,173,063 | +1,091,993 |
| Germany | 754,035 | 875,774 | +121,739 |
| China, Hong Kong Special Administrative Region | 659,751 | 563,539 | -96,212 |
| Hungary | 1,032,626 | 52,872 | -979,754 |
| India | 803,522 | 240,835 | -562,687 |
| Viet Nam | 345,242 | 409,787 | +64,545 |
| France | 574,028 | 42,449 | -531,579 |
| Japan | 339,221 | 198,915 | -140,306 |
| Czechia | 419,728 | 58,671 | -361,057 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 51 |
| Inner London - East | 50 |
| Greater Manchester | 42 |
| West Midlands | 30 |
| Outer London - West and North West | 28 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 29 | 37 | +8 |
| Inner London - East | 35 | 31 | -4 |
| Greater Manchester | 23 | 28 | +5 |
| West Midlands | 20 | 14 | -6 |
| Outer London - West and North West | 19 | 17 | -2 |
| Berkshire, Buckinghamshire and Oxfordshire | 19 | 13 | -6 |
| Surrey, East and West Sussex | 20 | 18 | -2 |
| Leicestershire, Rutland and Northamptonshire | 15 | 15 | +0 |
| Bedfordshire and Hertfordshire | 16 | 13 | -3 |
| Derbyshire and Nottinghamshire | 16 | 15 | -1 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 110,712,176 |
| Air transport | 53,305,965 |
| Roll on Roll off (RORO) | 24,958,516 |
| Other | 2,599,488 |
| Road transport | 73,326 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 51,917,649 | 58,794,527 | +6,876,878 |
| Air transport | 24,672,767 | 28,633,198 | +3,960,431 |
| Roll on Roll off (RORO) | 15,369,379 | 9,589,137 | -5,780,242 |
| Other | 2,283,369 | 316,119 | -1,967,250 |
| Road transport | 4,925 | 68,401 | +63,476 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 60,658,153 |
| Southampton | 24,370,916 |
| London Heathrow Airport | 16,340,954 |
| London Gateway Port | 15,660,496 |
| Birmingham Airport | 9,473,293 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 33,155,997 | 27,502,156 | -5,653,841 |
| Southampton | 12,048,135 | 12,322,781 | +274,646 |
| London Heathrow Airport | 8,486,336 | 7,854,618 | -631,718 |
| London Gateway Port | 3,389,994 | 12,270,502 | +8,880,508 |
| Birmingham Airport | 4,283,073 | 5,190,220 | +907,147 |
| 499 | 3,158,660 | 6,237,015 | +3,078,355 |
| Luton Airport | 3,025,216 | 4,572,767 | +1,547,551 |
| Dover | 4,221,080 | 3,286,632 | -934,448 |
| Immingham Docks | 3,003,675 | 3,831,623 | +827,948 |
| East Midlands Airport | 4,385,620 | 1,976,559 | -2,409,061 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 273 |
| Wholesale trade, except of motor vehicles and motorcycles | 164 |
| Office administrative, office support and other business support activities | 36 |
| Other manufacturing | 26 |
| Other personal service activities | 25 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 89 |
| 2026-03 | 103 |
| 2026-02 | 92 |
| 2026-01 | 78 |
| 2025-12 | 93 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| CREATIVE CONCEPTIONS LIMITED | 124 |
| SIMPLY PLEASURE LIMITED | 124 |
| LOVEHONEY GROUP UK LIMITED | 123 |
| MH STAR UK LTD | 115 |
| NAGOOK LIMITED | 114 |
| THE DEZAC GROUP LIMITED | 108 |
| ANN SUMMERS LTD. | 108 |
| MENKIND LIMITED | 100 |
| FKA BRANDS LIMITED | 98 |
| OPATRA LIMITED | 92 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 229 |
| 0-1m | 182 |
| 54m+ | 73 |
| Other | 63 |
| 15m-54m | 33 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 5,233,301 |
| France | 3,943,009 |
| United States | 3,389,985 |
| Netherlands | 2,394,609 |
| Germany | 1,932,659 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 2,639,233 | 2,594,068 | -45,165 |
| France | 1,867,672 | 2,075,337 | +207,665 |
| United States | 1,931,854 | 1,458,131 | -473,723 |
| Netherlands | 1,058,036 | 1,336,573 | +278,537 |
| Germany | 1,101,168 | 831,491 | -269,677 |
| Denmark | 1,087,665 | 233,647 | -854,018 |
| Australia | 623,897 | 440,609 | -183,288 |
| Switzerland | 367,412 | 412,948 | +45,536 |
| Poland | 332,382 | 355,217 | +22,835 |
| Singapore | 2,719 | 601,931 | +599,212 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 562,971 |
| China | 44,758 |
| Ireland | 26,704 |
| Thailand | 2,633 |
| United States | 742 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 400,456 | 162,515 | -237,941 |
| China | 32,108 | 12,650 | -19,458 |
| Ireland | 3,079 | 23,625 | +20,546 |
| Thailand | 1,433 | 1,200 | -233 |
| United States | 314 | 428 | +114 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 16,820,344 |
| Air transport | 6,124,652 |
| Sea transport (not vehicle on ferry) | 3,045,260 |
| Other | 672,856 |
| Road transport | 5,778 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 8,489,432 | 8,330,912 | -158,520 |
| Air transport | 3,011,399 | 3,113,253 | +101,854 |
| Sea transport (not vehicle on ferry) | 1,758,904 | 1,286,356 | -472,548 |
| Other | 458,572 | 214,284 | -244,288 |
| Road transport | 5,778 | 0 | -5,778 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 9,158,292 |
| Holyhead | 3,349,975 |
| Dover | 2,101,921 |
| London Heathrow Airport | 1,560,352 |
| East Midlands Airport | 1,486,482 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 4,528,617 | 4,629,675 | +101,058 |
| Holyhead | 1,353,692 | 1,996,283 | +642,591 |
| Dover | 1,144,167 | 957,754 | -186,413 |
| London Heathrow Airport | 594,288 | 966,064 | +371,776 |
| East Midlands Airport | 887,955 | 598,527 | -289,428 |
| ZLC | 725,669 | 603,531 | -122,138 |
| London Stansted Airport | 760,761 | 475,147 | -285,614 |
| Immingham Docks | 648,536 | 446,914 | -201,622 |
| London Gateway Port | 603,040 | 470,673 | -132,367 |
| Southampton | 505,163 | 449,000 | -56,163 |
Quick facts
HS code: 90191010
Coverage: United Kingdom, most metrics for the last 24 months
Description: Handheld or stationary electric devices for body massage and relaxation