Import/export HS code 95030049: Various toys
Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 219,047,864 |
| Viet Nam | 33,251,377 |
| China, Hong Kong Special Administrative Region | 13,452,949 |
| Germany | 12,961,432 |
| Netherlands | 12,678,470 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 125,709,211 | 93,338,653 | -32,370,558 |
| Viet Nam | 15,792,343 | 17,459,034 | +1,666,691 |
| China, Hong Kong Special Administrative Region | 7,265,706 | 6,187,243 | -1,078,463 |
| Germany | 7,119,105 | 5,842,327 | -1,276,778 |
| Netherlands | 7,085,041 | 5,593,429 | -1,491,612 |
| France | 3,261,625 | 3,200,962 | -60,663 |
| United States | 3,521,535 | 2,245,339 | -1,276,196 |
| Ireland | 2,436,083 | 2,720,019 | +283,936 |
| Italy | 1,909,025 | 2,061,179 | +152,154 |
| Switzerland | 1,462,348 | 1,790,362 | +328,014 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 263,358,710 |
| Viet Nam | 44,590,771 |
| Indonesia | 3,150,095 |
| India | 2,660,182 |
| Tunisia | 2,475,448 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 149,783,666 | 113,575,044 | -36,208,622 |
| Viet Nam | 21,267,537 | 23,323,234 | +2,055,697 |
| Indonesia | 1,030,821 | 2,119,274 | +1,088,453 |
| India | 1,536,146 | 1,124,036 | -412,110 |
| Tunisia | 394,161 | 2,081,287 | +1,687,126 |
| China, Hong Kong Special Administrative Region | 1,614,366 | 696,153 | -918,213 |
| United States | 1,266,127 | 518,541 | -747,586 |
| Germany | 939,273 | 813,803 | -125,470 |
| Japan | 858,971 | 880,929 | +21,958 |
| Lao People's Democratic Republic | 872,636 | 794,251 | -78,385 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 60 |
| Greater Manchester | 46 |
| Outer London - West and North West | 41 |
| Inner London - East | 38 |
| Berkshire, Buckinghamshire and Oxfordshire | 36 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 43 | 41 | -2 |
| Greater Manchester | 30 | 32 | +2 |
| Outer London - West and North West | 34 | 27 | -7 |
| Inner London - East | 25 | 29 | +4 |
| Berkshire, Buckinghamshire and Oxfordshire | 30 | 21 | -9 |
| Surrey, East and West Sussex | 25 | 19 | -6 |
| Leicestershire, Rutland and Northamptonshire | 20 | 18 | -2 |
| West Yorkshire | 21 | 15 | -6 |
| Bedfordshire and Hertfordshire | 16 | 16 | +0 |
| West Midlands | 17 | 14 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 255,581,373 |
| Roll on Roll off (RORO) | 44,230,653 |
| Other | 20,855,555 |
| Air transport | 14,984,409 |
| Road transport | 53,469 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 138,030,531 | 117,550,842 | -20,479,689 |
| Roll on Roll off (RORO) | 24,735,426 | 19,495,227 | -5,240,199 |
| Other | 14,672,032 | 6,183,523 | -8,488,509 |
| Air transport | 8,026,645 | 6,957,764 | -1,068,881 |
| Road transport | 5,061 | 48,408 | +43,347 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 117,723,653 |
| Southampton | 97,284,256 |
| London Gateway Port | 32,149,655 |
| 000 | 20,855,555 |
| Dover | 13,292,538 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 73,340,088 | 44,383,565 | -28,956,523 |
| Southampton | 54,960,909 | 42,323,347 | -12,637,562 |
| London Gateway Port | 7,876,140 | 24,273,515 | +16,397,375 |
| 000 | 14,672,032 | 6,183,523 | -8,488,509 |
| Dover | 6,625,475 | 6,667,063 | +41,588 |
| London Heathrow Airport | 4,968,991 | 3,950,009 | -1,018,982 |
| Eurotunnel | 5,107,340 | 3,312,187 | -1,795,153 |
| London | 4,611,338 | 2,537,941 | -2,073,397 |
| 499 | 12,145 | 6,472,796 | +6,460,651 |
| Liverpool Docks | 3,612,291 | 2,155,607 | -1,456,684 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 246 |
| Retail trade, except of motor vehicles and motorcycles | 231 |
| Office administrative, office support and other business support activities | 37 |
| Other manufacturing | 37 |
| Activities of head offices; management consultancy activities | 18 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 100 |
| 2025-11 | 151 |
| 2025-10 | 174 |
| 2025-09 | 154 |
| 2025-08 | 148 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| THE ENTERTAINER (AMERSHAM) LIMITED | 120 |
| SPIN MASTER TOYS UK LIMITED | 118 |
| B & M RETAIL LIMITED | 117 |
| ASDA STORES LIMITED | 116 |
| HTI TOYS UK LIMITED | 116 |
| ARGOS LIMITED | 116 |
| SINGLETON TRADING LIMITED | 114 |
| HEATHSIDE TRADING LIMITED | 113 |
| JAZ TOYS UK LTD | 112 |
| POUNDLAND LIMITED | 112 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 241 |
| 54m+ | 126 |
| 0-1m | 119 |
| 15m-54m | 78 |
| Other | 49 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 15,219,605 |
| Netherlands | 14,037,356 |
| France | 5,316,664 |
| Germany | 5,152,398 |
| United States | 3,782,459 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 9,194,364 | 6,025,241 | -3,169,123 |
| Netherlands | 6,635,537 | 7,401,819 | +766,282 |
| France | 3,147,614 | 2,169,050 | -978,564 |
| Germany | 3,072,330 | 2,080,068 | -992,262 |
| United States | 2,328,976 | 1,453,483 | -875,493 |
| Spain | 1,054,234 | 1,318,200 | +263,966 |
| Belgium | 658,954 | 541,220 | -117,734 |
| Italy | 677,431 | 495,052 | -182,379 |
| New Zealand | 807,187 | 4,370 | -802,817 |
| Poland | 441,130 | 253,473 | -187,657 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 7,016 |
| Viet Nam | 3,099 |
| Ireland | 2,209 |
| XI | 1,594 |
| Bangladesh | 339 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 5,421 | 1,595 | -3,826 |
| Viet Nam | 3,099 | 0 | -3,099 |
| Ireland | 1,538 | 671 | -867 |
| XI | 1,220 | 374 | -846 |
| Bangladesh | 339 | 0 | -339 |
| China, Hong Kong Special Administrative Region | 115 | 80 | -35 |
| Indonesia | 91 | 0 | -91 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 46,950,960 |
| Sea transport (not vehicle on ferry) | 7,988,442 |
| Air transport | 3,178,663 |
| Other | 21,519 |
| Road transport | 15,773 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 25,458,346 | 21,492,614 | -3,965,732 |
| Sea transport (not vehicle on ferry) | 5,102,192 | 2,886,250 | -2,215,942 |
| Air transport | 1,711,629 | 1,467,034 | -244,595 |
| Other | 15,159 | 6,360 | -8,799 |
| Road transport | 15,773 | 0 | -15,773 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 17,841,934 |
| Immingham Docks | 8,139,214 |
| Holyhead | 6,719,857 |
| Liverpool Docks | 6,257,622 |
| Felixstowe | 3,645,786 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 9,445,419 | 8,396,515 | -1,048,904 |
| Immingham Docks | 3,927,582 | 4,211,632 | +284,050 |
| Holyhead | 3,812,858 | 2,906,999 | -905,859 |
| Liverpool Docks | 4,093,890 | 2,163,732 | -1,930,158 |
| Felixstowe | 2,359,319 | 1,286,467 | -1,072,852 |
| Dover | 1,059,596 | 1,144,984 | +85,388 |
| Harwich | 861,679 | 842,548 | -19,131 |
| Southampton | 671,254 | 931,658 | +260,404 |
| London Gateway Port | 1,164,285 | 437,418 | -726,867 |
| Milford | 832,744 | 686,779 | -145,965 |
Quick facts
HS code: 95030049
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys