Import/export HS code 95030049: Various toys
Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 236,751,156 |
| Viet Nam | 37,709,458 |
| China, Hong Kong Special Administrative Region | 14,948,120 |
| Germany | 14,293,738 |
| Netherlands | 14,170,414 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 126,667,084 | 110,084,072 | -16,583,012 |
| Viet Nam | 16,997,209 | 20,712,249 | +3,715,040 |
| China, Hong Kong Special Administrative Region | 7,512,483 | 7,435,637 | -76,846 |
| Germany | 7,138,726 | 7,155,012 | +16,286 |
| Netherlands | 6,513,639 | 7,656,775 | +1,143,136 |
| France | 3,326,159 | 3,916,836 | +590,677 |
| Ireland | 2,587,880 | 3,732,092 | +1,144,212 |
| United States | 3,375,802 | 2,694,864 | -680,938 |
| Italy | 1,998,169 | 2,579,378 | +581,209 |
| Switzerland | 1,803,191 | 1,517,083 | -286,108 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 285,319,774 |
| Viet Nam | 51,655,241 |
| Indonesia | 3,414,364 |
| Tunisia | 3,166,595 |
| India | 2,702,077 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 151,149,530 | 134,170,244 | -16,979,286 |
| Viet Nam | 22,379,852 | 29,275,389 | +6,895,537 |
| Indonesia | 1,015,087 | 2,399,277 | +1,384,190 |
| Tunisia | 600,767 | 2,565,828 | +1,965,061 |
| India | 1,468,562 | 1,233,515 | -235,047 |
| Japan | 973,515 | 1,335,866 | +362,351 |
| China, Hong Kong Special Administrative Region | 1,516,160 | 726,421 | -789,739 |
| Germany | 910,709 | 827,331 | -83,378 |
| United States | 1,246,965 | 482,900 | -764,065 |
| Lao People's Democratic Republic | 557,523 | 1,085,864 | +528,341 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 65 |
| Greater Manchester | 46 |
| Outer London - West and North West | 43 |
| Inner London - East | 42 |
| Berkshire, Buckinghamshire and Oxfordshire | 35 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 45 | 47 | +2 |
| Greater Manchester | 30 | 33 | +3 |
| Outer London - West and North West | 34 | 30 | -4 |
| Inner London - East | 27 | 30 | +3 |
| Berkshire, Buckinghamshire and Oxfordshire | 25 | 22 | -3 |
| Surrey, East and West Sussex | 23 | 20 | -3 |
| Leicestershire, Rutland and Northamptonshire | 18 | 23 | +5 |
| West Yorkshire | 20 | 20 | +0 |
| Bedfordshire and Hertfordshire | 18 | 16 | -2 |
| West Midlands | 17 | 15 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 280,533,224 |
| Roll on Roll off (RORO) | 48,865,928 |
| Other | 20,373,341 |
| Air transport | 17,173,458 |
| Road transport | 438,537 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 140,760,816 | 139,772,408 | -988,408 |
| Roll on Roll off (RORO) | 24,802,366 | 24,063,562 | -738,804 |
| Other | 14,261,662 | 6,111,679 | -8,149,983 |
| Air transport | 7,938,304 | 9,235,154 | +1,296,850 |
| Road transport | 5,061 | 433,476 | +428,415 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 124,257,197 |
| Southampton | 103,778,736 |
| London Gateway Port | 40,499,237 |
| 000 | 20,373,341 |
| Dover | 16,137,158 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 71,714,486 | 52,542,711 | -19,171,775 |
| Southampton | 57,317,450 | 46,461,286 | -10,856,164 |
| London Gateway Port | 9,925,181 | 30,574,056 | +20,648,875 |
| 000 | 14,261,662 | 6,111,679 | -8,149,983 |
| Dover | 7,041,635 | 9,095,523 | +2,053,888 |
| 499 | 7,378 | 9,977,234 | +9,969,856 |
| London Heathrow Airport | 4,779,831 | 4,819,539 | +39,708 |
| Eurotunnel | 4,466,542 | 3,886,056 | -580,486 |
| London | 4,973,725 | 2,512,769 | -2,460,956 |
| Liverpool Docks | 3,621,857 | 3,183,081 | -438,776 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 258 |
| Retail trade, except of motor vehicles and motorcycles | 233 |
| Other manufacturing | 39 |
| Office administrative, office support and other business support activities | 37 |
| Activities of head offices; management consultancy activities | 18 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 114 |
| 2026-03 | 145 |
| 2026-02 | 131 |
| 2026-01 | 100 |
| 2025-12 | 127 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| THE ENTERTAINER (AMERSHAM) LIMITED | 124 |
| SPIN MASTER TOYS UK LIMITED | 122 |
| B & M RETAIL LIMITED | 121 |
| HTI TOYS UK LIMITED | 120 |
| ARGOS LIMITED | 120 |
| ASDA STORES LIMITED | 119 |
| HEATHSIDE TRADING LIMITED | 117 |
| JAZ TOYS UK LTD | 116 |
| SINGLETON TRADING LIMITED | 116 |
| HENBRANDT LIMITED | 114 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 255 |
| 54m+ | 129 |
| 0-1m | 125 |
| 15m-54m | 81 |
| Other | 50 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 16,336,757 |
| Netherlands | 15,777,676 |
| France | 5,475,478 |
| Germany | 5,469,683 |
| United States | 4,727,606 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 8,965,452 | 7,371,305 | -1,594,147 |
| Netherlands | 6,918,837 | 8,858,839 | +1,940,002 |
| France | 2,933,080 | 2,542,398 | -390,682 |
| Germany | 3,119,072 | 2,350,611 | -768,461 |
| United States | 1,989,577 | 2,738,029 | +748,452 |
| Spain | 1,168,677 | 1,296,208 | +127,531 |
| Belgium | 792,267 | 461,747 | -330,520 |
| Italy | 727,191 | 428,427 | -298,764 |
| Poland | 351,369 | 342,668 | -8,701 |
| Sweden | 405,059 | 287,793 | -117,266 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 7,839 |
| XI | 6,315 |
| Ireland | 2,949 |
| Viet Nam | 2,155 |
| China, Hong Kong Special Administrative Region | 294 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,881 | 2,958 | -1,923 |
| XI | 1,128 | 5,187 | +4,059 |
| Ireland | 1,517 | 1,432 | -85 |
| Viet Nam | 2,155 | 0 | -2,155 |
| China, Hong Kong Special Administrative Region | 110 | 184 | +74 |
| Bangladesh | 199 | 0 | -199 |
| Indonesia | 91 | 9 | -82 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 51,509,688 |
| Sea transport (not vehicle on ferry) | 8,019,551 |
| Air transport | 3,799,793 |
| Other | 27,316 |
| Road transport | 6,579 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 26,491,166 | 25,018,522 | -1,472,644 |
| Sea transport (not vehicle on ferry) | 3,776,078 | 4,243,473 | +467,395 |
| Air transport | 1,638,460 | 2,161,333 | +522,873 |
| Other | 13,798 | 13,518 | -280 |
| Road transport | 6,579 | 0 | -6,579 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 18,850,142 |
| Immingham Docks | 8,993,143 |
| Holyhead | 7,238,796 |
| Liverpool Docks | 6,803,076 |
| Felixstowe | 3,379,911 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 9,846,465 | 9,003,677 | -842,788 |
| Immingham Docks | 4,134,119 | 4,859,024 | +724,905 |
| Holyhead | 3,529,417 | 3,709,379 | +179,962 |
| Liverpool Docks | 4,248,287 | 2,554,789 | -1,693,498 |
| Felixstowe | 1,793,293 | 1,586,618 | -206,675 |
| Dover | 1,023,591 | 1,479,601 | +456,010 |
| Harwich | 962,389 | 1,258,675 | +296,286 |
| Southampton | 490,799 | 1,543,698 | +1,052,899 |
| London Gateway Port | 1,119,498 | 586,736 | -532,762 |
| Milford | 761,502 | 879,880 | +118,378 |
Quick facts
HS code: 95030049
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys