Import/export HS code 95030049: Various toys
Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 229,865,157 |
| Viet Nam | 37,804,049 |
| China, Hong Kong Special Administrative Region | 14,715,079 |
| Netherlands | 13,728,997 |
| Germany | 13,654,619 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 128,069,530 | 101,795,627 | -26,273,903 |
| Viet Nam | 18,028,119 | 19,775,930 | +1,747,811 |
| China, Hong Kong Special Administrative Region | 7,642,565 | 7,072,514 | -570,051 |
| Netherlands | 6,428,105 | 7,300,892 | +872,787 |
| Germany | 6,807,083 | 6,847,536 | +40,453 |
| France | 3,530,884 | 3,558,064 | +27,180 |
| Ireland | 2,624,346 | 3,558,394 | +934,048 |
| United States | 3,378,464 | 2,364,229 | -1,014,235 |
| Italy | 1,981,506 | 2,394,018 | +412,512 |
| Switzerland | 2,268,025 | 1,025,445 | -1,242,580 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 276,360,439 |
| Viet Nam | 51,335,292 |
| Indonesia | 3,436,009 |
| Tunisia | 3,331,435 |
| India | 2,646,885 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 151,673,803 | 124,686,636 | -26,987,167 |
| Viet Nam | 24,020,019 | 27,315,273 | +3,295,254 |
| Indonesia | 1,008,394 | 2,427,615 | +1,419,221 |
| Tunisia | 1,028,206 | 2,303,229 | +1,275,023 |
| India | 1,360,770 | 1,286,115 | -74,655 |
| Japan | 1,167,251 | 1,229,120 | +61,869 |
| China, Hong Kong Special Administrative Region | 1,623,431 | 536,678 | -1,086,753 |
| Lao People's Democratic Republic | 685,442 | 992,719 | +307,277 |
| Germany | 826,697 | 811,525 | -15,172 |
| United States | 982,917 | 571,239 | -411,678 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 66 |
| Greater Manchester | 48 |
| Outer London - West and North West | 43 |
| Inner London - East | 39 |
| Berkshire, Buckinghamshire and Oxfordshire | 30 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 41 | 50 | +9 |
| Greater Manchester | 31 | 34 | +3 |
| Outer London - West and North West | 34 | 30 | -4 |
| Inner London - East | 25 | 28 | +3 |
| Berkshire, Buckinghamshire and Oxfordshire | 21 | 20 | -1 |
| Leicestershire, Rutland and Northamptonshire | 19 | 22 | +3 |
| West Yorkshire | 20 | 19 | -1 |
| Surrey, East and West Sussex | 21 | 19 | -2 |
| Bedfordshire and Hertfordshire | 18 | 15 | -3 |
| West Midlands | 17 | 14 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 274,052,542 |
| Roll on Roll off (RORO) | 46,534,913 |
| Other | 18,968,826 |
| Air transport | 17,591,715 |
| Road transport | 433,476 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 143,524,618 | 130,527,924 | -12,996,694 |
| Roll on Roll off (RORO) | 24,054,026 | 22,480,887 | -1,573,139 |
| Other | 14,555,750 | 4,413,076 | -10,142,674 |
| Air transport | 8,119,263 | 9,472,452 | +1,353,189 |
| Road transport | 0 | 433,476 | +433,476 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 118,921,431 |
| Southampton | 100,210,229 |
| London Gateway Port | 42,096,104 |
| 000 | 18,968,826 |
| Dover | 15,721,242 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 69,950,980 | 48,970,451 | -20,980,529 |
| Southampton | 57,976,963 | 42,233,266 | -15,743,697 |
| London Gateway Port | 13,758,275 | 28,337,829 | +14,579,554 |
| 000 | 14,555,750 | 4,413,076 | -10,142,674 |
| Dover | 7,210,984 | 8,510,258 | +1,299,274 |
| 499 | 70,271 | 10,498,768 | +10,428,497 |
| London Heathrow Airport | 4,901,291 | 4,812,544 | -88,747 |
| Eurotunnel | 3,824,052 | 3,598,807 | -225,245 |
| London | 5,035,671 | 2,259,021 | -2,776,650 |
| Liverpool Docks | 3,609,588 | 3,155,344 | -454,244 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Wholesale trade, except of motor vehicles and motorcycles
|
254 |
|
Retail trade, except of motor vehicles and motorcycles
|
224 |
|
Other manufacturing
|
37 |
|
Office administrative, office support and other business support activities
|
33 |
|
Activities of head offices; management consultancy activities
|
17 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 134 |
| 2026-04 | 114 |
| 2026-03 | 145 |
| 2026-02 | 131 |
| 2026-01 | 100 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| THE ENTERTAINER (AMERSHAM) LIMITED | 125 |
| SPIN MASTER TOYS UK LIMITED | 123 |
| B & M RETAIL LIMITED | 122 |
| HTI TOYS UK LIMITED | 121 |
| ARGOS LIMITED | 121 |
| ASDA STORES LIMITED | 120 |
| HEATHSIDE TRADING LIMITED | 118 |
| JAZ TOYS UK LTD | 117 |
| SINGLETON TRADING LIMITED | 116 |
| HENBRANDT LIMITED | 115 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 248 |
| 54m+ | 115 |
| 0-1m | 114 |
| 15m-54m | 85 |
| Other | 50 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 15,893,245 |
| Netherlands | 15,330,938 |
| Germany | 5,140,461 |
| France | 5,128,475 |
| United States | 4,687,565 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 9,102,534 | 6,790,711 | -2,311,823 |
| Netherlands | 7,318,236 | 8,012,702 | +694,466 |
| Germany | 3,477,760 | 1,662,701 | -1,815,059 |
| France | 2,976,681 | 2,151,794 | -824,887 |
| United States | 1,982,031 | 2,705,534 | +723,503 |
| Spain | 1,212,871 | 1,147,905 | -64,966 |
| Belgium | 778,295 | 473,517 | -304,778 |
| Italy | 766,211 | 382,843 | -383,368 |
| Sweden | 402,864 | 277,130 | -125,734 |
| Poland | 312,880 | 335,815 | +22,935 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 8,003 |
| XI | 6,406 |
| Ireland | 2,949 |
| Viet Nam | 928 |
| China, Hong Kong Special Administrative Region | 341 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 4,620 | 3,383 | -1,237 |
| XI | 1,349 | 5,057 | +3,708 |
| Ireland | 1,963 | 986 | -977 |
| Viet Nam | 928 | 0 | -928 |
| China, Hong Kong Special Administrative Region | 106 | 235 | +129 |
| Indonesia | 91 | 9 | -82 |
| Bangladesh | 31 | 0 | -31 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 49,898,958 |
| Sea transport (not vehicle on ferry) | 7,684,621 |
| Air transport | 3,709,873 |
| Other | 25,950 |
| Road transport | 5,079 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 27,507,406 | 22,391,552 | -5,115,854 |
| Sea transport (not vehicle on ferry) | 3,676,961 | 4,007,660 | +330,699 |
| Air transport | 1,553,500 | 2,156,373 | +602,873 |
| Other | 12,765 | 13,185 | +420 |
| Road transport | 5,079 | 0 | -5,079 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 18,030,745 |
| Immingham Docks | 8,564,109 |
| Holyhead | 7,019,852 |
| Liverpool Docks | 6,662,642 |
| Felixstowe | 3,096,197 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 10,370,959 | 7,659,786 | -2,711,173 |
| Immingham Docks | 4,428,563 | 4,135,546 | -293,017 |
| Holyhead | 3,580,659 | 3,439,193 | -141,466 |
| Liverpool Docks | 4,355,762 | 2,306,880 | -2,048,882 |
| Felixstowe | 1,598,051 | 1,498,146 | -99,905 |
| Dover | 1,129,751 | 1,423,567 | +293,816 |
| Harwich | 1,032,440 | 1,199,710 | +167,270 |
| Southampton | 531,948 | 1,522,373 | +990,425 |
| London Gateway Port | 975,079 | 609,884 | -365,195 |
| Milford | 772,413 | 801,908 | +29,495 |
Quick facts
HS code: 95030049
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys that don’t fit into other categories, such as non-stuffed or non-plastic toys