Import/export HS code 95030061: Wooden toys
Toys made primarily of wood, such as puzzles or building blocks
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 30,923,393 |
| Netherlands | 1,121,235 |
| Germany | 896,705 |
| China, Hong Kong Special Administrative Region | 301,820 |
| United States | 214,168 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 17,101,536 | 13,821,857 | -3,279,679 |
| Netherlands | 501,713 | 619,522 | +117,809 |
| Germany | 452,634 | 444,071 | -8,563 |
| China, Hong Kong Special Administrative Region | 162,909 | 138,911 | -23,998 |
| United States | 154,803 | 59,365 | -95,438 |
| Ireland | 100,358 | 99,861 | -497 |
| Sri Lanka | 77,993 | 88,353 | +10,360 |
| Thailand | 36,277 | 111,092 | +74,815 |
| France | 53,324 | 68,677 | +15,353 |
| Belgium | 24,389 | 51,617 | +27,228 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 32,872,517 |
| Germany | 814,017 |
| Sri Lanka | 168,506 |
| Thailand | 147,098 |
| Latvia | 82,809 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 18,018,616 | 14,853,901 | -3,164,715 |
| Germany | 394,126 | 419,891 | +25,765 |
| Sri Lanka | 80,153 | 88,353 | +8,200 |
| Thailand | 40,413 | 106,685 | +66,272 |
| Latvia | 44,574 | 38,235 | -6,339 |
| Viet Nam | 46,401 | 12,000 | -34,401 |
| Indonesia | 32,057 | 23,389 | -8,668 |
| United States | 23,411 | 18,280 | -5,131 |
| India | 20,480 | 15,299 | -5,181 |
| Italy | 967 | 32,815 | +31,848 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 35 |
| Greater Manchester | 17 |
| Outer London - West and North West | 16 |
| Berkshire, Buckinghamshire and Oxfordshire | 14 |
| Inner London - East | 13 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 20 | 22 | +2 |
| Greater Manchester | 11 | 11 | +0 |
| Outer London - West and North West | 14 | 6 | -8 |
| Berkshire, Buckinghamshire and Oxfordshire | 8 | 9 | +1 |
| Inner London - East | 10 | 11 | +1 |
| West Yorkshire | 8 | 10 | +2 |
| Surrey, East and West Sussex | 6 | 7 | +1 |
| Leicestershire, Rutland and Northamptonshire | 4 | 5 | +1 |
| Bedfordshire and Hertfordshire | 5 | 4 | -1 |
| Derbyshire and Nottinghamshire | 5 | 3 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 23,940,162 |
| Air transport | 8,030,855 |
| Roll on Roll off (RORO) | 1,720,625 |
| Other | 1,037,104 |
| Road transport | 5,233 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 13,064,837 | 10,875,325 | -2,189,512 |
| Air transport | 4,070,788 | 3,960,067 | -110,721 |
| Roll on Roll off (RORO) | 1,079,833 | 640,792 | -439,041 |
| Other | 710,333 | 326,771 | -383,562 |
| Road transport | 0 | 5,233 | +5,233 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 15,947,744 |
| Southampton | 4,096,899 |
| Birmingham Airport | 3,287,367 |
| London Gateway Port | 2,310,273 |
| London Heathrow Airport | 2,130,407 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 9,126,393 | 6,821,351 | -2,305,042 |
| Southampton | 2,624,928 | 1,471,971 | -1,152,957 |
| Birmingham Airport | 1,560,213 | 1,727,154 | +166,941 |
| London Gateway Port | 355,901 | 1,954,372 | +1,598,471 |
| London Heathrow Airport | 996,353 | 1,134,054 | +137,701 |
| London | 1,124,148 | 287,990 | -836,158 |
| London Stansted Airport | 246,215 | 875,014 | +628,799 |
| Luton Airport | 917,303 | 134,656 | -782,647 |
| 000 | 710,333 | 326,771 | -383,562 |
| East Midlands Airport | 331,150 | 79,158 | -251,992 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 96 |
| Wholesale trade, except of motor vehicles and motorcycles | 81 |
| Other manufacturing | 13 |
| Office administrative, office support and other business support activities | 11 |
| Publishing activities | 10 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 20 |
| 2026-03 | 41 |
| 2026-02 | 38 |
| 2026-01 | 24 |
| 2025-12 | 31 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| BIGJIGS TOYS LIMITED | 110 |
| MELISSA & DOUG, LLC | 95 |
| ABRAMS & CHRONICLE BOOKS LIMITED | 93 |
| ASDA STORES LIMITED | 89 |
| ARGOS LIMITED | 89 |
| THE ENTERTAINER (AMERSHAM) LIMITED | 77 |
| TTS GROUP LIMITED | 75 |
| THE WORKS STORES LIMITED | 73 |
| PROFESSOR PUZZLE LIMITED | 61 |
| RMS INTERNATIONAL UK LTD | 59 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 87 |
| 54m+ | 43 |
| 0-1m | 38 |
| 15m-54m | 30 |
| Other | 26 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 947,073 |
| Netherlands | 600,674 |
| Ireland | 413,718 |
| Bulgaria | 270,907 |
| Australia | 242,589 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 654,021 | 293,052 | -360,969 |
| Netherlands | 412,105 | 188,569 | -223,536 |
| Ireland | 174,351 | 239,367 | +65,016 |
| Bulgaria | 53,225 | 217,682 | +164,457 |
| Australia | 105,772 | 136,817 | +31,045 |
| Sweden | 78,877 | 101,537 | +22,660 |
| France | 77,290 | 47,908 | -29,382 |
| Germany | 57,943 | 65,362 | +7,419 |
| Romania | 46,546 | 54,293 | +7,747 |
| Canada | 21,201 | 74,312 | +53,111 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| China | 7,314 |
| Ireland | 2,568 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 469 | 6,845 | +6,376 |
| Ireland | 1,887 | 681 | -1,206 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 2,105,527 |
| Sea transport (not vehicle on ferry) | 1,142,044 |
| Air transport | 531,485 |
| Other | 10,513 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,108,824 | 996,703 | -112,121 |
| Sea transport (not vehicle on ferry) | 715,323 | 426,721 | -288,602 |
| Air transport | 293,291 | 238,194 | -55,097 |
| Other | 2,787 | 7,726 | +4,939 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 1,264,456 |
| Southampton | 580,186 |
| Liverpool Docks | 387,400 |
| Immingham Docks | 272,603 |
| ZLC | 256,020 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 727,220 | 537,236 | -189,984 |
| Southampton | 417,110 | 163,076 | -254,034 |
| Liverpool Docks | 186,824 | 200,576 | +13,752 |
| Immingham Docks | 132,610 | 139,993 | +7,383 |
| ZLC | 172,325 | 83,695 | -88,630 |
| London Gateway Port | 147,225 | 102,431 | -44,794 |
| Holyhead | 64,873 | 103,766 | +38,893 |
| London Heathrow Airport | 22,296 | 114,803 | +92,507 |
| Harwich | 21,227 | 73,439 | +52,212 |
| East Midlands Airport | 73,938 | 16,004 | -57,934 |
Quick facts
HS code: 95030061
Coverage: United Kingdom, most metrics for the last 24 months
Description: Toys made primarily of wood, such as puzzles or building blocks