Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,155,549 |
| China, Hong Kong Special Administrative Region | 6,682,131 |
| France | 1,531,846 |
| Belgium | 1,447,990 |
| Ireland | 1,398,670 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 11,423,223 | 8,732,326 | -2,690,897 |
| China, Hong Kong Special Administrative Region | 3,494,344 | 3,187,787 | -306,557 |
| France | 1,008,946 | 522,900 | -486,046 |
| Belgium | 653,174 | 794,816 | +141,642 |
| Ireland | 802,333 | 596,337 | -205,996 |
| Germany | 3,770 | 588,934 | +585,164 |
| United States | 97,578 | 150,088 | +52,510 |
| Viet Nam | 4,378 | 81,637 | +77,259 |
| Bahrain | 0 | 57,377 | +57,377 |
| Italy | 21,042 | 34,458 | +13,416 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 29,584,531 |
| Bosnia and Herzegovina | 588,714 |
| Belgium | 387,489 |
| China, Hong Kong Special Administrative Region | 203,295 |
| Viet Nam | 104,355 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 16,606,611 | 12,977,920 | -3,628,691 |
| Bosnia and Herzegovina | 0 | 588,714 | +588,714 |
| Belgium | 14,513 | 372,976 | +358,463 |
| China, Hong Kong Special Administrative Region | 135,363 | 67,932 | -67,431 |
| Viet Nam | 1,589 | 102,766 | +101,177 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 21,086 | 16,779 | -4,307 |
| Denmark | 0 | 25,486 | +25,486 |
| Italy | 8,776 | 6,939 | -1,837 |
| Taiwan | 6,509 | 8,249 | +1,740 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Greater Manchester | 14 |
| Inner London - East | 13 |
| Outer London - West and North West | 13 |
| Berkshire, Buckinghamshire and Oxfordshire | 9 |
| Inner London - West | 9 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Greater Manchester | 8 | 9 | +1 |
| Inner London - East | 8 | 8 | +0 |
| Outer London - West and North West | 8 | 7 | -1 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 7 | +2 |
| Inner London - West | 5 | 7 | +2 |
| Bedfordshire and Hertfordshire | 7 | 6 | -1 |
| Herefordshire, Worcestershire and Warwickshire | 4 | 5 | +1 |
| West Midlands | 5 | 3 | -2 |
| West Yorkshire | 5 | 2 | -3 |
| Derbyshire and Nottinghamshire | 4 | 2 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 24,602,455 |
| Air transport | 3,290,125 |
| Roll on Roll off (RORO) | 2,926,113 |
| Other | 1,624,002 |
| Road transport | 9,338 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 13,346,393 | 11,256,062 | -2,090,331 |
| Air transport | 1,739,979 | 1,550,146 | -189,833 |
| Roll on Roll off (RORO) | 1,549,938 | 1,376,175 | -173,763 |
| Other | 984,854 | 639,148 | -345,706 |
| Road transport | 0 | 9,338 | +9,338 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 17,703,917 |
| Southampton | 3,233,001 |
| London Gateway Port | 2,240,107 |
| Dover | 1,652,156 |
| 000 | 1,624,002 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 10,114,349 | 7,589,568 | -2,524,781 |
| Southampton | 2,031,604 | 1,201,397 | -830,207 |
| London Gateway Port | 404,878 | 1,835,229 | +1,430,351 |
| Dover | 777,985 | 874,171 | +96,186 |
| 000 | 984,854 | 639,148 | -345,706 |
| Birmingham Airport | 700,896 | 705,368 | +4,472 |
| Liverpool Docks | 701,749 | 282,919 | -418,830 |
| London Heathrow Airport | 396,531 | 343,419 | -53,112 |
| London | 299,125 | 235,721 | -63,404 |
| East Midlands Airport | 155,159 | 270,681 | +115,522 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 67 |
| Wholesale trade, except of motor vehicles and motorcycles | 47 |
| Other manufacturing | 13 |
| Office administrative, office support and other business support activities | 8 |
| Activities of head offices; management consultancy activities | 5 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 23 |
| 2025-11 | 24 |
| 2025-10 | 23 |
| 2025-09 | 24 |
| 2025-08 | 23 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 67 |
| LEARNING RESOURCES LIMITED | 49 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| TJX UK | 43 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| UNMANNED TECH LIMITED | 37 |
| CMS DISTRIBUTION LIMITED | 37 |
| AMAZON EU S.A R.L. | 33 |
| FRASERS GROUP FINANCIAL SERVICES LIMITED | 30 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 63 |
| 0-1m | 39 |
| 54m+ | 24 |
| 15m-54m | 16 |
| Other | 12 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 2,868,352 |
| Australia | 424,947 |
| United States | 351,769 |
| Netherlands | 260,464 |
| China | 80,481 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,717,903 | 1,150,449 | -567,454 |
| Australia | 305,763 | 119,184 | -186,579 |
| United States | 224,129 | 127,640 | -96,489 |
| Netherlands | 121,687 | 138,777 | +17,090 |
| China | 31,355 | 49,126 | +17,771 |
| Germany | 66,475 | 13,490 | -52,985 |
| China, Hong Kong Special Administrative Region | 70,559 | 8,366 | -62,193 |
| France | 40,346 | 32,462 | -7,884 |
| Canada | 9,804 | 29,463 | +19,659 |
| Bulgaria | 3,278 | 27,482 | +24,204 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 135,743 |
| China | 82 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 135,743 | 0 | -135,743 |
| China | 82 | 0 | -82 |
| Ireland | 0 | 74 | +74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,075,370 |
| Air transport | 767,934 |
| Sea transport (not vehicle on ferry) | 509,050 |
| Other | 135,899 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,758,627 | 1,316,743 | -441,884 |
| Air transport | 438,128 | 329,806 | -108,322 |
| Sea transport (not vehicle on ferry) | 383,044 | 126,006 | -257,038 |
| Other | 135,825 | 74 | -135,751 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,465,774 |
| Felixstowe | 422,803 |
| East Midlands Airport | 258,098 |
| ZLC | 215,978 |
| Liverpool Docks | 199,349 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,359,218 | 1,106,556 | -252,662 |
| Felixstowe | 303,619 | 119,184 | -184,435 |
| East Midlands Airport | 189,582 | 68,516 | -121,066 |
| ZLC | 126,926 | 89,052 | -37,874 |
| Liverpool Docks | 156,611 | 42,738 | -113,873 |
| London Stansted Airport | 98,764 | 41,867 | -56,897 |
| Dover / Eurotunnel | 98,601 | 39,359 | -59,242 |
| 000 | 135,825 | 74 | -135,751 |
| Immingham Docks | 51,762 | 68,703 | +16,941 |
| London Heathrow Airport | 7,555 | 103,717 | +96,162 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games