Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,527,742 |
| China, Hong Kong Special Administrative Region | 8,659,210 |
| France | 1,609,334 |
| Belgium | 1,570,197 |
| Ireland | 1,290,582 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 11,557,768 | 8,969,974 | -2,587,794 |
| China, Hong Kong Special Administrative Region | 3,739,808 | 4,919,402 | +1,179,594 |
| France | 995,709 | 613,625 | -382,084 |
| Belgium | 803,483 | 766,714 | -36,769 |
| Ireland | 1,060,932 | 229,650 | -831,282 |
| Germany | 150 | 774,717 | +774,567 |
| United States | 105,032 | 107,374 | +2,342 |
| Viet Nam | 9,870 | 147,598 | +137,728 |
| Bahrain | 0 | 57,377 | +57,377 |
| Italy | 17,821 | 31,690 | +13,869 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 32,073,383 |
| Bosnia and Herzegovina | 771,762 |
| Belgium | 451,401 |
| Viet Nam | 178,445 |
| China, Hong Kong Special Administrative Region | 119,892 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 17,020,298 | 15,053,085 | -1,967,213 |
| Bosnia and Herzegovina | 0 | 771,762 | +771,762 |
| Belgium | 139,736 | 311,665 | +171,929 |
| Viet Nam | 7,081 | 171,364 | +164,283 |
| China, Hong Kong Special Administrative Region | 50,821 | 69,071 | +18,250 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 20,825 | 10,802 | -10,023 |
| Denmark | 25,486 | 0 | -25,486 |
| France | 0 | 22,050 | +22,050 |
| Taiwan | 6,509 | 8,249 | +1,740 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Outer London - West and North West | 17 |
| Greater Manchester | 14 |
| Inner London - East | 12 |
| Inner London - West | 12 |
| Berkshire, Buckinghamshire and Oxfordshire | 11 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Outer London - West and North West | 10 | 9 | -1 |
| Greater Manchester | 10 | 6 | -4 |
| Inner London - East | 4 | 10 | +6 |
| Inner London - West | 7 | 8 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 10 | +5 |
| Bedfordshire and Hertfordshire | 7 | 5 | -2 |
| Surrey, East and West Sussex | 3 | 5 | +2 |
| West Yorkshire | 6 | 3 | -3 |
| Essex | 5 | 4 | -1 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 5 | +2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 27,075,595 |
| Air transport | 3,327,204 |
| Roll on Roll off (RORO) | 3,185,965 |
| Other | 1,518,926 |
| Road transport | 10,354 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 13,753,210 | 13,322,385 | -430,825 |
| Air transport | 1,687,626 | 1,639,578 | -48,048 |
| Roll on Roll off (RORO) | 1,635,733 | 1,550,232 | -85,501 |
| Other | 1,282,037 | 236,889 | -1,045,148 |
| Road transport | 3,758 | 6,596 | +2,838 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 19,781,257 |
| Southampton | 3,073,664 |
| London Gateway Port | 2,648,335 |
| Dover | 1,854,089 |
| Birmingham Airport | 1,563,668 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 10,294,072 | 9,487,185 | -806,887 |
| Southampton | 1,975,606 | 1,098,058 | -877,548 |
| London Gateway Port | 753,430 | 1,894,905 | +1,141,475 |
| Dover | 782,686 | 1,071,403 | +288,717 |
| Birmingham Airport | 841,974 | 721,694 | -120,280 |
| 000 | 1,282,037 | 236,889 | -1,045,148 |
| Liverpool Docks | 672,665 | 356,678 | -315,987 |
| London Heathrow Airport | 377,097 | 262,483 | -114,614 |
| London | 379,440 | 163,688 | -215,752 |
| East Midlands Airport | 171,813 | 309,679 | +137,866 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Retail trade, except of motor vehicles and motorcycles
|
72 |
|
Wholesale trade, except of motor vehicles and motorcycles
|
55 |
|
Other manufacturing
|
12 |
|
Office administrative, office support and other business support activities
|
9 |
|
Activities of head offices; management consultancy activities
|
5 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 10 |
| 2026-04 | 19 |
| 2026-03 | 20 |
| 2026-02 | 18 |
| 2026-01 | 23 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 69 |
| LEARNING RESOURCES LIMITED | 50 |
| TJX UK | 46 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| UNMANNED TECH LIMITED | 39 |
| CMS DISTRIBUTION LIMITED | 39 |
| WM MORRISON SUPERMARKETS LIMITED | 35 |
| AMAZON EU S.A R.L. | 33 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 64 |
| 0-1m | 43 |
| 54m+ | 28 |
| 15m-54m | 18 |
| Other | 13 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 3,004,403 |
| United States | 366,720 |
| Netherlands | 361,522 |
| Australia | 128,430 |
| China, Hong Kong Special Administrative Region | 78,239 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,611,642 | 1,392,761 | -218,881 |
| United States | 210,854 | 155,866 | -54,988 |
| Netherlands | 165,342 | 196,180 | +30,838 |
| Australia | 126,809 | 1,621 | -125,188 |
| China, Hong Kong Special Administrative Region | 70,366 | 7,873 | -62,493 |
| France | 47,671 | 26,146 | -21,525 |
| China | 12,033 | 51,825 | +39,792 |
| Germany | 42,054 | 13,570 | -28,484 |
| Canada | 6,342 | 31,850 | +25,508 |
| Bulgaria | 3,278 | 32,681 | +29,403 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 126,182 |
| China | 206 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 126,182 | 0 | -126,182 |
| China | 82 | 124 | +42 |
| Ireland | 0 | 74 | +74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,302,849 |
| Air transport | 806,637 |
| Sea transport (not vehicle on ferry) | 218,741 |
| Other | 126,462 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,694,067 | 1,608,782 | -85,285 |
| Air transport | 410,986 | 395,651 | -15,335 |
| Sea transport (not vehicle on ferry) | 190,626 | 28,115 | -162,511 |
| Other | 126,264 | 198 | -126,066 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,604,459 |
| East Midlands Airport | 252,194 |
| ZLC | 233,004 |
| Immingham Docks | 209,794 |
| Liverpool Docks | 192,252 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,266,507 | 1,337,952 | +71,445 |
| East Midlands Airport | 183,216 | 68,978 | -114,238 |
| ZLC | 103,921 | 129,083 | +25,162 |
| Immingham Docks | 86,758 | 123,036 | +36,278 |
| Liverpool Docks | 144,530 | 47,722 | -96,808 |
| London Stansted Airport | 98,764 | 42,767 | -55,997 |
| London Heathrow Airport | 7,555 | 133,022 | +125,467 |
| Dover / Eurotunnel | 81,157 | 48,236 | -32,921 |
| 000 | 126,264 | 198 | -126,066 |
| Felixstowe | 123,438 | 0 | -123,438 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games