Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 20,665,996 |
| China, Hong Kong Special Administrative Region | 8,445,891 |
| France | 1,644,645 |
| Belgium | 1,568,098 |
| Ireland | 1,290,591 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 11,704,859 | 8,961,137 | -2,743,722 |
| China, Hong Kong Special Administrative Region | 3,600,458 | 4,845,433 | +1,244,975 |
| France | 1,018,425 | 626,220 | -392,205 |
| Belgium | 800,549 | 767,549 | -33,000 |
| Ireland | 836,332 | 454,259 | -382,073 |
| Germany | 150 | 746,787 | +746,637 |
| United States | 103,325 | 110,179 | +6,854 |
| Viet Nam | 4,378 | 137,850 | +133,472 |
| Bahrain | 0 | 57,377 | +57,377 |
| Italy | 17,872 | 31,673 | +13,801 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 32,047,074 |
| Bosnia and Herzegovina | 743,832 |
| Belgium | 450,476 |
| Viet Nam | 164,165 |
| China, Hong Kong Special Administrative Region | 119,892 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 17,057,056 | 14,990,018 | -2,067,038 |
| Bosnia and Herzegovina | 0 | 743,832 | +743,832 |
| Belgium | 138,802 | 311,674 | +172,872 |
| Viet Nam | 1,589 | 162,576 | +160,987 |
| China, Hong Kong Special Administrative Region | 50,821 | 69,071 | +18,250 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 20,825 | 10,802 | -10,023 |
| Denmark | 25,486 | 0 | -25,486 |
| France | 0 | 22,050 | +22,050 |
| Taiwan | 6,509 | 8,249 | +1,740 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Outer London - West and North West | 16 |
| Greater Manchester | 14 |
| Inner London - West | 13 |
| Inner London - East | 12 |
| Berkshire, Buckinghamshire and Oxfordshire | 11 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Outer London - West and North West | 9 | 9 | +0 |
| Greater Manchester | 8 | 9 | +1 |
| Inner London - West | 7 | 10 | +3 |
| Inner London - East | 5 | 10 | +5 |
| Berkshire, Buckinghamshire and Oxfordshire | 4 | 10 | +6 |
| Bedfordshire and Hertfordshire | 7 | 6 | -1 |
| Surrey, East and West Sussex | 3 | 5 | +2 |
| West Yorkshire | 5 | 3 | -2 |
| Herefordshire, Worcestershire and Warwickshire | 3 | 5 | +2 |
| West Midlands | 5 | 3 | -2 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 27,011,628 |
| Air transport | 3,290,873 |
| Roll on Roll off (RORO) | 3,204,177 |
| Other | 1,514,318 |
| Road transport | 10,354 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 13,810,423 | 13,201,205 | -609,218 |
| Air transport | 1,649,516 | 1,641,357 | -8,159 |
| Roll on Roll off (RORO) | 1,647,556 | 1,556,621 | -90,935 |
| Other | 1,051,175 | 463,143 | -588,032 |
| Road transport | 3,758 | 6,596 | +2,838 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 19,805,858 |
| Southampton | 3,116,569 |
| London Gateway Port | 2,588,876 |
| Dover | 1,857,048 |
| Birmingham Airport | 1,564,890 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 10,421,683 | 9,384,175 | -1,037,508 |
| Southampton | 2,011,580 | 1,104,989 | -906,591 |
| London Gateway Port | 699,929 | 1,888,947 | +1,189,018 |
| Dover | 798,474 | 1,058,574 | +260,100 |
| Birmingham Airport | 847,636 | 717,254 | -130,382 |
| 000 | 1,051,175 | 463,143 | -588,032 |
| Liverpool Docks | 681,362 | 287,176 | -394,186 |
| London Heathrow Airport | 332,590 | 321,305 | -11,285 |
| London | 309,631 | 236,388 | -73,243 |
| East Midlands Airport | 153,768 | 310,320 | +156,552 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Retail trade, except of motor vehicles and motorcycles | 72 |
| Wholesale trade, except of motor vehicles and motorcycles | 53 |
| Other manufacturing | 12 |
| Office administrative, office support and other business support activities | 9 |
| Activities of head offices; management consultancy activities | 4 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 19 |
| 2026-03 | 20 |
| 2026-02 | 18 |
| 2026-01 | 23 |
| 2025-12 | 17 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 69 |
| LEARNING RESOURCES LIMITED | 50 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| TJX UK | 45 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| CMS DISTRIBUTION LIMITED | 39 |
| UNMANNED TECH LIMITED | 38 |
| AMAZON EU S.A R.L. | 33 |
| FRASERS GROUP FINANCIAL SERVICES LIMITED | 30 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 63 |
| 0-1m | 43 |
| 54m+ | 29 |
| 15m-54m | 16 |
| Other | 14 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 3,049,914 |
| Australia | 423,326 |
| United States | 370,501 |
| Netherlands | 360,533 |
| China | 79,240 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,697,574 | 1,352,340 | -345,234 |
| Australia | 302,521 | 120,805 | -181,716 |
| United States | 214,635 | 155,866 | -58,769 |
| Netherlands | 158,878 | 201,655 | +42,777 |
| China | 27,415 | 51,825 | +24,410 |
| China, Hong Kong Special Administrative Region | 70,366 | 6,924 | -63,442 |
| France | 40,951 | 32,866 | -8,085 |
| Germany | 40,718 | 15,909 | -24,809 |
| Canada | 6,164 | 31,184 | +25,020 |
| Bulgaria | 3,278 | 30,044 | +26,766 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 135,743 |
| China | 206 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 135,743 | 0 | -135,743 |
| China | 82 | 124 | +42 |
| Ireland | 0 | 74 | +74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,338,032 |
| Air transport | 820,998 |
| Sea transport (not vehicle on ferry) | 512,816 |
| Other | 136,023 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,757,476 | 1,580,556 | -176,920 |
| Air transport | 425,912 | 395,086 | -30,826 |
| Sea transport (not vehicle on ferry) | 370,892 | 141,924 | -228,968 |
| Other | 135,825 | 198 | -135,627 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,640,409 |
| Felixstowe | 419,109 |
| East Midlands Airport | 262,546 |
| ZLC | 239,620 |
| Immingham Docks | 209,794 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,342,878 | 1,297,531 | -45,347 |
| Felixstowe | 299,925 | 119,184 | -180,741 |
| East Midlands Airport | 194,665 | 67,881 | -126,784 |
| ZLC | 113,567 | 126,053 | +12,486 |
| Immingham Docks | 74,429 | 135,365 | +60,936 |
| Liverpool Docks | 145,580 | 47,722 | -97,858 |
| London Stansted Airport | 98,764 | 42,767 | -55,997 |
| London Heathrow Airport | 7,555 | 130,179 | +122,624 |
| 000 | 135,825 | 198 | -135,627 |
| Dover / Eurotunnel | 80,524 | 54,956 | -25,568 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games