Import/export HS code 95030087: Educational electronic devices
Interactive learning devices designed for children, such as tablets or games
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| China | 19,758,850 |
| China, Hong Kong Special Administrative Region | 8,418,442 |
| France | 1,590,557 |
| Belgium | 1,561,152 |
| Ireland | 1,274,990 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 11,347,231 | 8,411,619 | -2,935,612 |
| China, Hong Kong Special Administrative Region | 3,799,479 | 4,618,963 | +819,484 |
| France | 984,284 | 606,273 | -378,011 |
| Belgium | 828,282 | 732,870 | -95,412 |
| Ireland | 1,052,824 | 222,166 | -830,658 |
| Germany | 150 | 774,717 | +774,567 |
| United States | 105,032 | 107,374 | +2,342 |
| Viet Nam | 21,011 | 136,457 | +115,446 |
| Bahrain | 0 | 57,377 | +57,377 |
| Italy | 17,754 | 31,670 | +13,916 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| China | 31,062,771 |
| Bosnia and Herzegovina | 771,762 |
| Belgium | 451,401 |
| Viet Nam | 178,445 |
| China, Hong Kong Special Administrative Region | 90,792 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| China | 16,889,179 | 14,173,592 | -2,715,587 |
| Bosnia and Herzegovina | 0 | 771,762 | +771,762 |
| Belgium | 160,183 | 291,218 | +131,035 |
| Viet Nam | 18,222 | 160,223 | +142,001 |
| China, Hong Kong Special Administrative Region | 23,078 | 67,714 | +44,636 |
| Bahrain | 0 | 57,377 | +57,377 |
| United States | 20,825 | 10,802 | -10,023 |
| Denmark | 25,486 | 0 | -25,486 |
| France | 0 | 22,050 | +22,050 |
| Taiwan | 6,509 | 8,249 | +1,740 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Outer London - West and North West | 15 |
| Inner London - West | 13 |
| Greater Manchester | 12 |
| Berkshire, Buckinghamshire and Oxfordshire | 11 |
| Inner London - East | 11 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Outer London - West and North West | 8 | 9 | +1 |
| Inner London - West | 7 | 9 | +2 |
| Greater Manchester | 8 | 6 | -2 |
| Berkshire, Buckinghamshire and Oxfordshire | 5 | 10 | +5 |
| Inner London - East | 3 | 10 | +7 |
| Bedfordshire and Hertfordshire | 6 | 5 | -1 |
| Surrey, East and West Sussex | 3 | 5 | +2 |
| West Yorkshire | 6 | 3 | -3 |
| Herefordshire, Worcestershire and Warwickshire | 4 | 5 | +1 |
| West Midlands | 5 | 2 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Sea transport (not vehicle on ferry) | 26,158,005 |
| Air transport | 3,251,123 |
| Roll on Roll off (RORO) | 3,153,414 |
| Other | 1,489,711 |
| Road transport | 10,354 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Sea transport (not vehicle on ferry) | 13,668,767 | 12,489,238 | -1,179,529 |
| Air transport | 1,677,061 | 1,574,062 | -102,999 |
| Roll on Roll off (RORO) | 1,614,555 | 1,538,859 | -75,696 |
| Other | 1,262,783 | 226,928 | -1,035,855 |
| Road transport | 3,758 | 6,596 | +2,838 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Felixstowe | 19,042,359 |
| Southampton | 2,898,515 |
| London Gateway Port | 2,639,858 |
| Dover | 1,849,883 |
| Birmingham Airport | 1,556,189 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Felixstowe | 10,220,188 | 8,822,171 | -1,398,017 |
| Southampton | 1,838,337 | 1,060,178 | -778,159 |
| London Gateway Port | 871,720 | 1,768,138 | +896,418 |
| Dover | 785,779 | 1,064,104 | +278,325 |
| Birmingham Airport | 874,909 | 681,280 | -193,629 |
| 000 | 1,262,783 | 226,928 | -1,035,855 |
| Liverpool Docks | 669,130 | 356,678 | -312,452 |
| London Heathrow Airport | 350,389 | 258,127 | -92,262 |
| London | 385,961 | 156,128 | -229,833 |
| East Midlands Airport | 177,127 | 300,639 | +123,512 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Retail trade, except of motor vehicles and motorcycles
|
68 |
|
Wholesale trade, except of motor vehicles and motorcycles
|
51 |
|
Other manufacturing
|
12 |
|
Office administrative, office support and other business support activities
|
9 |
|
Activities of head offices; management consultancy activities
|
5 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 10 |
| 2026-04 | 19 |
| 2026-03 | 20 |
| 2026-02 | 18 |
| 2026-01 | 23 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| ASDA STORES LIMITED | 69 |
| LEARNING RESOURCES LIMITED | 50 |
| TJX UK | 46 |
| TESCO STORES LIMITED | 46 |
| TESCO STORES LIMITED | 46 |
| VTECH ELECTRONICS EUROPE PLC | 42 |
| UNMANNED TECH LIMITED | 39 |
| CMS DISTRIBUTION LIMITED | 39 |
| WM MORRISON SUPERMARKETS LIMITED | 35 |
| AMAZON EU S.A R.L. | 33 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 63 |
| 0-1m | 38 |
| 54m+ | 29 |
| 15m-54m | 17 |
| Other | 12 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| Ireland | 2,869,640 |
| United States | 360,885 |
| Netherlands | 355,259 |
| Australia | 128,430 |
| China, Hong Kong Special Administrative Region | 78,239 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Ireland | 1,551,692 | 1,317,948 | -233,744 |
| United States | 206,462 | 154,423 | -52,039 |
| Netherlands | 165,379 | 189,880 | +24,501 |
| Australia | 126,809 | 1,621 | -125,188 |
| China, Hong Kong Special Administrative Region | 71,502 | 6,737 | -64,765 |
| France | 46,896 | 24,761 | -22,135 |
| China | 13,587 | 48,486 | +34,899 |
| Germany | 42,755 | 8,761 | -33,994 |
| Canada | 6,342 | 31,850 | +25,508 |
| Bulgaria | 24,514 | 11,445 | -13,069 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 118,831 |
| China | 206 |
| Ireland | 74 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 118,831 | 0 | -118,831 |
| China | 82 | 124 | +42 |
| Ireland | 74 | 0 | -74 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 3,164,325 |
| Air transport | 793,740 |
| Sea transport (not vehicle on ferry) | 215,691 |
| Other | 119,111 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 1,636,582 | 1,527,743 | -108,839 |
| Air transport | 435,786 | 357,954 | -77,832 |
| Sea transport (not vehicle on ferry) | 187,576 | 28,115 | -159,461 |
| Other | 118,987 | 124 | -118,863 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Holyhead | 2,478,176 |
| East Midlands Airport | 246,495 |
| ZLC | 225,806 |
| Immingham Docks | 208,420 |
| Liverpool Docks | 189,202 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Holyhead | 1,214,963 | 1,263,213 | +48,250 |
| East Midlands Airport | 188,062 | 58,433 | -129,629 |
| ZLC | 120,536 | 105,270 | -15,266 |
| Immingham Docks | 91,684 | 116,736 | +25,052 |
| Liverpool Docks | 141,480 | 47,722 | -93,758 |
| London Stansted Airport | 98,764 | 42,767 | -55,997 |
| London Heathrow Airport | 7,555 | 133,022 | +125,467 |
| Felixstowe | 123,438 | 0 | -123,438 |
| 000 | 118,987 | 124 | -118,863 |
| Dover / Eurotunnel | 70,290 | 48,236 | -22,054 |
Quick facts
HS code: 95030087
Coverage: United Kingdom, most metrics for the last 24 months
Description: Interactive learning devices designed for children, such as tablets or games