Cherish Vapor Ltd
- Active
- Small
- 7 years
- 5 employees
- £247,742 (cur assets)
- 0-1m
- Irregular importer
- Regular exporter
- Real address
- 2 directors
- 2 owners
- Family business
- Birmingham
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Cherish Vapor Ltd from Birmingham UK: a small, active company founded six years ago, employs seven people, and holds £281,736 in assets. It's a family business with two directors and two owners operating from a real address. The company is irregular importer of furniture, lighting, and prefabricated buildings (just one month of imports in 2021), but a regular exporter of miscellaneous chemical products (fourteen months of exports, the latest in March 2024).
The company’s website, Moreish Puff UK, is a vibrant online store specializing in e-liquids and related vaping products. It’s a busy site, showcasing a wide range of flavors and brands, including its own “Moreish Puff” line. The website heavily promotes its products, with a focus on beverage-inspired flavors and a strong presence on social media. It appears to be primarily an e-commerce operation, with a focus on direct-to-consumer sales and wholesale distribution. There's a lot of product categories, and it's clear the company is trying to appeal to a broad range of vapers.
Financially, Cherish Vapor Ltd presents a mixed picture. Cash bank on hand has decreased significantly, falling 53% to £68,000. Bank borrowings have increased slightly, with an overdraft of £310 and non-financial instruments at £37,000. Creditors have decreased by a substantial 38%, which is a positive sign. However, the company’s net assets have increased by 24%, with retained earnings accumulating to £63,000. Trade debtors have also decreased by 26%, suggesting improved collections. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows it to remain agile, but the decline in cash reserves warrants attention. No auditor is mentioned, indicating exemption as a small company.
It seems the company is holding its own, but the drop in cash reserves could be a cause for concern. The busy e-commerce operation suggests a focus on sales, but managing cash flow will be key to its long-term success.
Registered in England/Wales under the registration number 11655772, with a registered address at B11 2BH, United Kingdom, Birmingham, 91 Redfern Road, Tyseley.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Individual
- 7 years
- 5
- 25%+
-
Resident of United Kingdom
-
Individual
- 7 years
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- 7 years
- 7
-
Resident of United Kingdom
-
Individual
- 7 years
- 5
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted six months ago.
Last news
-
Confirmation statement made on 2026-01-11 with no updatesDownload 3 pages pdf report
-
Total exemption full accounts made up to 2024-11-30Download 8 pages pdf report
-
Confirmation statement made on 2025-01-11 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Similar importers
Exporter profile by HS codes
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Export HS codes in detail
Last exported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
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