Import/export HS code 491110: Trade Advertising Materials
Printed materials for business use, such as ads, catalogs, and promotional items
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 35,033,169 |
| Netherlands | 25,126,138 |
| Poland | 23,861,623 |
| France | 17,344,002 |
| Turkey | 8,456,152 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 17,759,940 | 17,273,229 | -486,711 |
| Netherlands | 11,677,189 | 13,448,949 | +1,771,760 |
| Poland | 13,992,363 | 9,869,260 | -4,123,103 |
| France | 11,653,350 | 5,690,652 | -5,962,698 |
| Turkey | 4,054,453 | 4,401,699 | +347,246 |
| Italy | 4,404,602 | 4,048,552 | -356,050 |
| Belgium | 1,849,383 | 3,252,212 | +1,402,829 |
| China | 2,707,972 | 2,151,025 | -556,947 |
| United States | 1,858,661 | 2,182,896 | +324,235 |
| Ireland | 1,572,142 | 1,153,224 | -418,918 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 34,314,350 |
| Poland | 24,646,321 |
| Netherlands | 23,321,334 |
| France | 16,294,678 |
| Italy | 9,478,680 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 17,615,915 | 16,698,435 | -917,480 |
| Poland | 14,443,335 | 10,202,986 | -4,240,349 |
| Netherlands | 10,631,635 | 12,689,699 | +2,058,064 |
| France | 10,765,369 | 5,529,309 | -5,236,060 |
| Italy | 5,198,913 | 4,279,767 | -919,146 |
| Turkey | 4,044,461 | 4,412,185 | +367,724 |
| China | 3,790,417 | 2,945,110 | -845,307 |
| United States | 2,079,215 | 2,049,210 | -30,005 |
| Belgium | 1,166,641 | 2,718,117 | +1,551,476 |
| Spain | 2,068,402 | 722,423 | -1,345,979 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 245 |
| Berkshire, Buckinghamshire and Oxfordshire | 113 |
| Inner London - East | 76 |
| Surrey, East and West Sussex | 74 |
| Leicestershire, Rutland and Northamptonshire | 72 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 171 | 166 | -5 |
| Berkshire, Buckinghamshire and Oxfordshire | 86 | 64 | -22 |
| Inner London - East | 48 | 50 | +2 |
| Surrey, East and West Sussex | 52 | 46 | -6 |
| Leicestershire, Rutland and Northamptonshire | 51 | 45 | -6 |
| Outer London - West and North West | 46 | 43 | -3 |
| Greater Manchester | 47 | 36 | -11 |
| West Midlands | 49 | 40 | -9 |
| Bedfordshire and Hertfordshire | 40 | 35 | -5 |
| West Yorkshire | 38 | 33 | -5 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 117,014,201 |
| Sea transport (not vehicle on ferry) | 17,711,215 |
| Air transport | 17,187,228 |
| Road transport | 1,216,729 |
| Other | 448,715 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 63,244,752 | 53,769,449 | -9,475,303 |
| Sea transport (not vehicle on ferry) | 8,438,370 | 9,272,845 | +834,475 |
| Air transport | 9,330,532 | 7,856,696 | -1,473,836 |
| Road transport | 687,226 | 529,503 | -157,723 |
| Other | 240,838 | 207,877 | -32,961 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 57,224,793 |
| Dover / Eurotunnel | 17,265,279 |
| Eurotunnel | 10,505,327 |
| Immingham Docks | 9,625,084 |
| Harwich | 9,340,409 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 32,231,301 | 24,993,492 | -7,237,809 |
| Dover / Eurotunnel | 7,859,327 | 9,405,952 | +1,546,625 |
| Eurotunnel | 6,185,048 | 4,320,279 | -1,864,769 |
| Immingham Docks | 4,317,671 | 5,307,413 | +989,742 |
| Harwich | 5,395,991 | 3,944,418 | -1,451,573 |
| Felixstowe | 4,600,723 | 3,897,868 | -702,855 |
| Thamesport | 1,475,382 | 3,058,407 | +1,583,025 |
| East Midlands Airport | 2,257,392 | 2,117,952 | -139,440 |
| London Heathrow Airport | 2,414,377 | 1,912,168 | -502,209 |
| London Stansted Airport | 1,944,504 | 2,067,942 | +123,438 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 601 |
| Retail trade, except of motor vehicles and motorcycles | 330 |
| Office administrative, office support and other business support activities | 105 |
| Other manufacturing | 83 |
| Wholesale and retail trade and repair of motor vehicles and motorcycles | 54 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 180 |
| 2025-11 | 207 |
| 2025-10 | 230 |
| 2025-09 | 214 |
| 2025-08 | 199 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 96 |
| DIAMOND COMIC DISTRIBUTORS | 93 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 88 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 72 |
| GAMES WORKSHOP LIMITED | 72 |
| RPC CONTAINERS LIMITED | 71 |
| THREE SIXTY DEGREES LIMITED | 65 |
| DESIGN PRINT BANNER LTD | 65 |
| WINTER & CO. UK LIMITED | 63 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 644 |
| 54m+ | 551 |
| 15m-54m | 200 |
| 0-1m | 186 |
| Other | 130 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 15,174,900 |
| Ireland | 13,978,133 |
| United States | 13,889,518 |
| Netherlands | 12,034,552 |
| Belgium | 6,658,449 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 9,444,600 | 5,730,300 | -3,714,300 |
| Ireland | 6,416,657 | 7,561,476 | +1,144,819 |
| United States | 7,733,191 | 6,156,327 | -1,576,864 |
| Netherlands | 6,424,755 | 5,609,797 | -814,958 |
| Belgium | 3,602,821 | 3,055,628 | -547,193 |
| Germany | 3,608,271 | 2,541,457 | -1,066,814 |
| Italy | 3,401,135 | 1,724,792 | -1,676,343 |
| Czechia | 2,442,722 | 2,309,131 | -133,591 |
| Poland | 1,776,564 | 513,963 | -1,262,601 |
| Canada | 776,620 | 1,332,163 | +555,543 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 3,338,736 |
| France | 39,045 |
| China | 35,309 |
| Turkey | 1,035 |
| Ukraine | 875 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 891,857 | 2,446,879 | +1,555,022 |
| France | 17,217 | 21,828 | +4,611 |
| China | 28,804 | 6,505 | -22,299 |
| Turkey | 130 | 905 | +775 |
| Ukraine | 0 | 875 | +875 |
| Greece | 0 | 679 | +679 |
| Netherlands | 467 | 125 | -342 |
| United Arab Emirates | 0 | 588 | +588 |
| United States | 3 | 352 | +349 |
| Ireland | 0 | 243 | +243 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 58,803,723 |
| Air transport | 29,883,560 |
| Sea transport (not vehicle on ferry) | 9,647,760 |
| Other | 4,208,721 |
| Road transport | 39,868 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 33,298,801 | 25,504,922 | -7,793,879 |
| Air transport | 16,804,660 | 13,078,900 | -3,725,760 |
| Sea transport (not vehicle on ferry) | 6,501,270 | 3,146,490 | -3,354,780 |
| Other | 1,458,800 | 2,749,921 | +1,291,121 |
| Road transport | 39,868 | 0 | -39,868 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 46,105,970 |
| East Midlands Airport | 12,726,966 |
| London Heathrow Airport | 10,046,329 |
| Liverpool Docks | 6,484,530 |
| ZLC | 4,549,146 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 26,372,061 | 19,733,909 | -6,638,152 |
| East Midlands Airport | 7,318,499 | 5,408,467 | -1,910,032 |
| London Heathrow Airport | 6,012,877 | 4,033,452 | -1,979,425 |
| Liverpool Docks | 3,725,071 | 2,759,459 | -965,612 |
| ZLC | 2,075,249 | 2,473,897 | +398,648 |
| 000 | 1,458,800 | 2,749,921 | +1,291,121 |
| Holyhead | 1,851,744 | 1,355,941 | -495,803 |
| London Gateway Port | 2,263,989 | 562,065 | -1,701,924 |
| Immingham Docks | 2,108,495 | 576,818 | -1,531,677 |
| Southampton | 845,884 | 1,435,092 | +589,208 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 491110
Coverage: United Kingdom, most metrics for the last 24 months
Description: Printed materials for business use, such as ads, catalogs, and promotional items