Import/export HS code 491110: Trade Advertising Materials
Printed materials for business use, such as ads, catalogs, and promotional items
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 36,239,197 |
| Netherlands | 26,205,144 |
| Poland | 23,254,207 |
| France | 16,669,069 |
| Turkey | 9,930,068 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 18,358,919 | 17,880,278 | -478,641 |
| Netherlands | 13,043,564 | 13,161,580 | +118,016 |
| Poland | 13,446,732 | 9,807,475 | -3,639,257 |
| France | 10,648,601 | 6,020,468 | -4,628,133 |
| Turkey | 4,428,457 | 5,501,611 | +1,073,154 |
| Italy | 4,169,232 | 4,892,862 | +723,630 |
| China | 2,883,559 | 3,389,875 | +506,316 |
| Belgium | 1,666,480 | 3,276,861 | +1,610,381 |
| United States | 2,130,938 | 1,883,933 | -247,005 |
| Ireland | 1,689,339 | 884,387 | -804,952 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 35,364,107 |
| Netherlands | 24,484,746 |
| Poland | 23,902,924 |
| France | 15,637,421 |
| Turkey | 9,903,762 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 18,065,959 | 17,298,148 | -767,811 |
| Netherlands | 11,944,921 | 12,539,825 | +594,904 |
| Poland | 13,784,932 | 10,117,992 | -3,666,940 |
| France | 10,045,631 | 5,591,790 | -4,453,841 |
| Turkey | 4,394,861 | 5,508,901 | +1,114,040 |
| Italy | 4,779,838 | 5,090,072 | +310,234 |
| China | 4,006,930 | 4,378,358 | +371,428 |
| United States | 2,022,252 | 1,926,197 | -96,055 |
| Belgium | 1,153,327 | 2,666,899 | +1,513,572 |
| Spain | 1,655,579 | 714,379 | -941,200 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 256 |
| Berkshire, Buckinghamshire and Oxfordshire | 117 |
| Leicestershire, Rutland and Northamptonshire | 80 |
| Inner London - East | 79 |
| Surrey, East and West Sussex | 79 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 172 | 173 | +1 |
| Berkshire, Buckinghamshire and Oxfordshire | 79 | 82 | +3 |
| Leicestershire, Rutland and Northamptonshire | 53 | 54 | +1 |
| Inner London - East | 43 | 60 | +17 |
| Surrey, East and West Sussex | 50 | 45 | -5 |
| Outer London - West and North West | 42 | 47 | +5 |
| West Midlands | 50 | 40 | -10 |
| Greater Manchester | 42 | 35 | -7 |
| Bedfordshire and Hertfordshire | 41 | 41 | +0 |
| West Yorkshire | 38 | 35 | -3 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 118,971,260 |
| Air transport | 18,788,775 |
| Sea transport (not vehicle on ferry) | 18,644,900 |
| Road transport | 1,086,376 |
| Other | 388,803 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 63,903,470 | 55,067,790 | -8,835,680 |
| Air transport | 9,585,619 | 9,203,156 | -382,463 |
| Sea transport (not vehicle on ferry) | 8,331,881 | 10,313,019 | +1,981,138 |
| Road transport | 570,475 | 515,901 | -54,574 |
| Other | 186,373 | 202,430 | +16,057 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 54,442,639 |
| Dover / Eurotunnel | 21,226,521 |
| Eurotunnel | 10,894,560 |
| Harwich | 10,322,537 |
| Immingham Docks | 9,647,280 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 30,240,742 | 24,201,897 | -6,038,845 |
| Dover / Eurotunnel | 10,618,141 | 10,608,380 | -9,761 |
| Eurotunnel | 6,350,732 | 4,543,828 | -1,806,904 |
| Harwich | 5,695,440 | 4,627,097 | -1,068,343 |
| Immingham Docks | 4,334,736 | 5,312,544 | +977,808 |
| Felixstowe | 4,899,401 | 4,165,373 | -734,028 |
| London Heathrow Airport | 2,443,005 | 2,860,465 | +417,460 |
| Thamesport | 1,329,120 | 3,713,564 | +2,384,444 |
| London Stansted Airport | 2,099,488 | 2,607,387 | +507,899 |
| East Midlands Airport | 2,491,631 | 1,796,546 | -695,085 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Wholesale trade, except of motor vehicles and motorcycles
|
620 |
|
Retail trade, except of motor vehicles and motorcycles
|
350 |
|
Office administrative, office support and other business support activities
|
102 |
|
Other manufacturing
|
87 |
|
Manufacture of chemicals and chemical products
|
49 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 192 |
| 2026-04 | 205 |
| 2026-03 | 235 |
| 2026-02 | 221 |
| 2026-01 | 180 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 100 |
| DIAMOND COMIC DISTRIBUTORS | 94 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 91 |
| LUXPAK LTD | 82 |
| RPC CONTAINERS LIMITED | 76 |
| GAMES WORKSHOP LIMITED | 75 |
| GAMES WORKSHOP LIMITED | 75 |
| DESIGN PRINT BANNER LTD | 68 |
| WINTER & CO. UK LIMITED | 67 |
| THREE SIXTY DEGREES LIMITED | 66 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 650 |
| 54m+ | 553 |
| 15m-54m | 227 |
| 0-1m | 181 |
| Other | 141 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 16,335,961 |
| Ireland | 15,652,030 |
| France | 14,784,075 |
| Netherlands | 12,406,228 |
| Germany | 6,354,341 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 7,207,153 | 9,128,808 | +1,921,655 |
| Ireland | 8,923,051 | 6,728,979 | -2,194,072 |
| France | 6,676,462 | 8,107,613 | +1,431,151 |
| Netherlands | 6,418,867 | 5,987,361 | -431,506 |
| Germany | 3,161,598 | 3,192,743 | +31,145 |
| Belgium | 3,498,533 | 2,579,209 | -919,324 |
| Czechia | 2,430,907 | 2,694,562 | +263,655 |
| Italy | 3,126,637 | 1,840,403 | -1,286,234 |
| Canada | 643,459 | 1,435,530 | +792,071 |
| Poland | 791,531 | 691,537 | -99,994 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,482,406 |
| France | 40,293 |
| China | 34,127 |
| United Arab Emirates | 1,591 |
| Ireland | 1,268 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,603,765 | 2,878,641 | +1,274,876 |
| France | 21,672 | 18,621 | -3,051 |
| China | 1,462 | 32,665 | +31,203 |
| United Arab Emirates | 497 | 1,094 | +597 |
| Ireland | 0 | 1,268 | +1,268 |
| Turkey | 0 | 905 | +905 |
| Ukraine | 0 | 875 | +875 |
| United States | 2 | 798 | +796 |
| Netherlands | 447 | 293 | -154 |
| Greece | 0 | 679 | +679 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 58,809,308 |
| Air transport | 33,384,688 |
| Sea transport (not vehicle on ferry) | 7,469,557 |
| Other | 5,328,945 |
| Road transport | 6,311 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 31,363,140 | 27,446,168 | -3,916,972 |
| Air transport | 16,318,731 | 17,065,957 | +747,226 |
| Sea transport (not vehicle on ferry) | 4,842,332 | 2,627,225 | -2,215,107 |
| Other | 2,104,219 | 3,224,726 | +1,120,507 |
| Road transport | 4,677 | 1,634 | -3,043 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 45,775,751 |
| London Heathrow Airport | 13,838,902 |
| East Midlands Airport | 11,930,700 |
| Liverpool Docks | 5,500,537 |
| 000 | 5,328,945 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 23,016,145 | 22,759,606 | -256,539 |
| London Heathrow Airport | 5,916,757 | 7,922,145 | +2,005,388 |
| East Midlands Airport | 7,321,417 | 4,609,283 | -2,712,134 |
| Liverpool Docks | 4,284,974 | 1,215,563 | -3,069,411 |
| 000 | 2,104,219 | 3,224,726 | +1,120,507 |
| ZLC | 1,589,149 | 2,843,938 | +1,254,789 |
| Holyhead | 2,129,812 | 1,856,345 | -273,467 |
| London Gateway Port | 1,758,412 | 739,299 | -1,019,113 |
| London Stansted Airport | 1,039,749 | 1,139,927 | +100,178 |
| Southampton | 1,480,081 | 660,233 | -819,848 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 491110
Coverage: United Kingdom, most metrics for the last 24 months
Description: Printed materials for business use, such as ads, catalogs, and promotional items