Import/export HS code 491110: Trade Advertising Materials
Printed materials for business use, such as ads, catalogs, and promotional items
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Germany | 37,388,058 |
| Netherlands | 27,119,577 |
| Poland | 24,915,788 |
| France | 17,592,952 |
| Turkey | 10,082,536 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 18,091,647 | 19,296,411 | +1,204,764 |
| Netherlands | 12,332,466 | 14,787,111 | +2,454,645 |
| Poland | 13,740,115 | 11,175,673 | -2,564,442 |
| France | 11,214,667 | 6,378,285 | -4,836,382 |
| Turkey | 4,397,707 | 5,684,829 | +1,287,122 |
| Italy | 4,640,240 | 5,051,620 | +411,380 |
| China | 2,846,498 | 3,544,304 | +697,806 |
| Belgium | 1,763,817 | 3,412,112 | +1,648,295 |
| United States | 2,223,163 | 1,895,456 | -327,707 |
| Ireland | 1,691,652 | 1,065,340 | -626,312 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Germany | 36,625,504 |
| Poland | 25,657,018 |
| Netherlands | 25,261,370 |
| France | 16,413,195 |
| Italy | 10,584,649 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Germany | 18,031,982 | 18,593,522 | +561,540 |
| Poland | 14,186,514 | 11,470,504 | -2,716,010 |
| Netherlands | 11,037,935 | 14,223,435 | +3,185,500 |
| France | 10,504,757 | 5,908,438 | -4,596,319 |
| Italy | 5,336,547 | 5,248,102 | -88,445 |
| Turkey | 4,366,336 | 5,693,524 | +1,327,188 |
| China | 3,897,494 | 4,575,283 | +677,789 |
| United States | 2,327,815 | 1,896,675 | -431,140 |
| Belgium | 1,210,045 | 2,773,006 | +1,562,961 |
| Spain | 1,826,867 | 764,866 | -1,062,001 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 260 |
| Berkshire, Buckinghamshire and Oxfordshire | 123 |
| Surrey, East and West Sussex | 86 |
| Inner London - East | 84 |
| Leicestershire, Rutland and Northamptonshire | 83 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 172 | 181 | +9 |
| Berkshire, Buckinghamshire and Oxfordshire | 85 | 81 | -4 |
| Surrey, East and West Sussex | 54 | 52 | -2 |
| Inner London - East | 48 | 61 | +13 |
| Leicestershire, Rutland and Northamptonshire | 53 | 54 | +1 |
| Outer London - West and North West | 44 | 51 | +7 |
| Greater Manchester | 43 | 42 | -1 |
| West Midlands | 51 | 41 | -10 |
| Bedfordshire and Hertfordshire | 42 | 40 | -2 |
| West Yorkshire | 39 | 39 | +0 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 124,551,288 |
| Air transport | 19,455,115 |
| Sea transport (not vehicle on ferry) | 19,327,471 |
| Road transport | 1,263,788 |
| Other | 419,807 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 63,914,492 | 60,636,796 | -3,277,696 |
| Air transport | 9,905,351 | 9,549,764 | -355,587 |
| Sea transport (not vehicle on ferry) | 8,796,484 | 10,530,987 | +1,734,503 |
| Road transport | 705,902 | 557,886 | -148,016 |
| Other | 191,569 | 228,238 | +36,669 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 58,199,094 |
| Dover / Eurotunnel | 20,780,560 |
| Eurotunnel | 11,151,606 |
| Harwich | 10,574,046 |
| Immingham Docks | 10,234,108 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 31,175,676 | 27,023,418 | -4,152,258 |
| Dover / Eurotunnel | 9,279,182 | 11,501,378 | +2,222,196 |
| Eurotunnel | 6,564,755 | 4,586,851 | -1,977,904 |
| Harwich | 5,643,995 | 4,930,051 | -713,944 |
| Immingham Docks | 4,047,473 | 6,186,635 | +2,139,162 |
| Felixstowe | 5,056,232 | 4,248,528 | -807,704 |
| London Heathrow Airport | 2,572,948 | 2,854,800 | +281,852 |
| Thamesport | 1,351,266 | 3,857,063 | +2,505,797 |
| East Midlands Airport | 2,510,201 | 2,200,920 | -309,281 |
| London Stansted Airport | 2,024,353 | 2,428,356 | +404,003 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 633 |
| Retail trade, except of motor vehicles and motorcycles | 354 |
| Office administrative, office support and other business support activities | 107 |
| Other manufacturing | 88 |
| Manufacture of chemicals and chemical products | 52 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 205 |
| 2026-03 | 235 |
| 2026-02 | 221 |
| 2026-01 | 180 |
| 2025-12 | 183 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 99 |
| DIAMOND COMIC DISTRIBUTORS | 94 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 90 |
| LUXPAK LTD | 81 |
| RPC CONTAINERS LIMITED | 75 |
| GAMES WORKSHOP LIMITED | 74 |
| GAMES WORKSHOP LIMITED | 74 |
| WINTER & CO. UK LIMITED | 67 |
| DESIGN PRINT BANNER LTD | 67 |
| THREE SIXTY DEGREES LIMITED | 66 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 680 |
| 54m+ | 571 |
| 15m-54m | 220 |
| 0-1m | 197 |
| Other | 145 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| United States | 17,805,574 |
| France | 17,241,034 |
| Ireland | 15,687,045 |
| Netherlands | 12,836,917 |
| Belgium | 6,942,156 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| United States | 7,705,670 | 10,099,904 | +2,394,234 |
| France | 8,664,429 | 8,576,605 | -87,824 |
| Ireland | 6,903,934 | 8,783,111 | +1,879,177 |
| Netherlands | 6,401,294 | 6,435,623 | +34,329 |
| Belgium | 3,858,602 | 3,083,554 | -775,048 |
| Germany | 3,368,151 | 3,321,742 | -46,409 |
| Italy | 3,176,489 | 2,077,615 | -1,098,874 |
| Czechia | 2,446,265 | 2,712,017 | +265,752 |
| Poland | 1,619,669 | 719,637 | -900,032 |
| Canada | 749,745 | 1,473,385 | +723,640 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,328,608 |
| China | 60,772 |
| France | 43,764 |
| United Arab Emirates | 1,591 |
| Turkey | 1,035 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,205,604 | 3,123,004 | +1,917,400 |
| China | 27,824 | 32,948 | +5,124 |
| France | 22,192 | 21,572 | -620 |
| United Arab Emirates | 269 | 1,322 | +1,053 |
| Turkey | 130 | 905 | +775 |
| Ukraine | 0 | 875 | +875 |
| Netherlands | 372 | 368 | -4 |
| Greece | 0 | 679 | +679 |
| United States | 3 | 353 | +350 |
| Ireland | 0 | 243 | +243 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 63,908,764 |
| Air transport | 34,891,351 |
| Sea transport (not vehicle on ferry) | 9,741,361 |
| Other | 5,276,118 |
| Road transport | 15,677 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 32,609,989 | 31,298,775 | -1,311,214 |
| Air transport | 16,251,118 | 18,640,233 | +2,389,115 |
| Sea transport (not vehicle on ferry) | 6,603,552 | 3,137,809 | -3,465,743 |
| Other | 1,766,875 | 3,509,243 | +1,742,368 |
| Road transport | 14,043 | 1,634 | -12,409 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 50,006,451 |
| London Heathrow Airport | 14,172,250 |
| East Midlands Airport | 12,825,169 |
| Liverpool Docks | 6,630,713 |
| 000 | 5,276,118 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 25,260,987 | 24,745,464 | -515,523 |
| London Heathrow Airport | 6,193,767 | 7,978,483 | +1,784,716 |
| East Midlands Airport | 6,887,761 | 5,937,408 | -950,353 |
| Liverpool Docks | 3,670,722 | 2,959,991 | -710,731 |
| 000 | 1,766,875 | 3,509,243 | +1,742,368 |
| ZLC | 1,831,867 | 2,917,280 | +1,085,413 |
| Holyhead | 2,036,320 | 1,833,623 | -202,697 |
| London Gateway Port | 2,220,155 | 812,911 | -1,407,244 |
| Immingham Docks | 1,937,247 | 661,007 | -1,276,240 |
| Southampton | 1,351,517 | 879,977 | -471,540 |
Related HS codes
What this shows: Sibling or child HS codes in the same classification branch.
Quick facts
HS code: 491110
Coverage: United Kingdom, most metrics for the last 24 months
Description: Printed materials for business use, such as ads, catalogs, and promotional items