Import/export HS code 49111090: Various Trade Advertising
Other printed materials used for advertising or business purposes
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 17,634,546 |
| Poland | 13,265,113 |
| Germany | 12,342,969 |
| France | 6,935,071 |
| Turkey | 6,849,127 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 8,051,833 | 9,582,713 | +1,530,880 |
| Poland | 6,908,901 | 6,356,212 | -552,689 |
| Germany | 6,711,934 | 5,631,035 | -1,080,899 |
| France | 4,579,369 | 2,355,702 | -2,223,667 |
| Turkey | 3,542,319 | 3,306,808 | -235,511 |
| Italy | 3,218,756 | 3,148,122 | -70,634 |
| United States | 1,511,502 | 1,860,416 | +348,914 |
| China | 1,584,990 | 1,230,729 | -354,261 |
| Ireland | 1,437,095 | 998,612 | -438,483 |
| Denmark | 924,112 | 1,030,003 | +105,891 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 15,773,289 |
| Poland | 13,765,394 |
| Germany | 11,770,071 |
| Italy | 6,971,646 |
| Turkey | 6,830,466 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 7,005,077 | 8,768,212 | +1,763,135 |
| Poland | 7,207,363 | 6,558,031 | -649,332 |
| Germany | 6,600,151 | 5,169,920 | -1,430,231 |
| Italy | 3,738,238 | 3,233,408 | -504,830 |
| Turkey | 3,513,172 | 3,317,294 | -195,878 |
| France | 3,982,327 | 2,377,850 | -1,604,477 |
| China | 2,200,500 | 1,573,853 | -626,647 |
| United States | 1,682,598 | 1,720,414 | +37,816 |
| Ireland | 1,142,278 | 1,065,872 | -76,406 |
| Spain | 1,755,106 | 185,344 | -1,569,762 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 187 |
| Berkshire, Buckinghamshire and Oxfordshire | 78 |
| Inner London - East | 51 |
| Surrey, East and West Sussex | 51 |
| Leicestershire, Rutland and Northamptonshire | 50 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 127 | 125 | -2 |
| Berkshire, Buckinghamshire and Oxfordshire | 60 | 44 | -16 |
| Inner London - East | 30 | 34 | +4 |
| Surrey, East and West Sussex | 37 | 32 | -5 |
| Leicestershire, Rutland and Northamptonshire | 34 | 29 | -5 |
| Outer London - West and North West | 29 | 25 | -4 |
| Greater Manchester | 29 | 24 | -5 |
| West Yorkshire | 26 | 23 | -3 |
| Bedfordshire and Hertfordshire | 26 | 20 | -6 |
| West Midlands | 31 | 22 | -9 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 64,615,666 |
| Air transport | 13,337,785 |
| Sea transport (not vehicle on ferry) | 8,972,020 |
| Road transport | 919,998 |
| Other | 247,121 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 34,065,527 | 30,550,139 | -3,515,388 |
| Air transport | 7,237,259 | 6,100,526 | -1,136,733 |
| Sea transport (not vehicle on ferry) | 4,984,380 | 3,987,640 | -996,740 |
| Road transport | 551,922 | 368,076 | -183,846 |
| Other | 149,583 | 97,538 | -52,045 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 34,246,293 |
| Dover / Eurotunnel | 15,339,054 |
| Eurotunnel | 4,599,806 |
| Immingham Docks | 3,760,910 |
| London Stansted Airport | 3,395,161 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 19,560,245 | 14,686,048 | -4,874,197 |
| Dover / Eurotunnel | 6,221,157 | 9,117,897 | +2,896,740 |
| Eurotunnel | 2,872,747 | 1,727,059 | -1,145,688 |
| Immingham Docks | 1,616,584 | 2,144,326 | +527,742 |
| London Stansted Airport | 1,633,240 | 1,761,921 | +128,681 |
| London Heathrow Airport | 1,856,926 | 1,363,120 | -493,806 |
| East Midlands Airport | 1,557,032 | 1,632,437 | +75,405 |
| Felixstowe | 1,598,869 | 1,057,827 | -541,042 |
| Southampton | 1,175,434 | 1,311,627 | +136,193 |
| Birmingham Airport | 1,584,330 | 803,933 | -780,397 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 388 |
| Retail trade, except of motor vehicles and motorcycles | 224 |
| Office administrative, office support and other business support activities | 82 |
| Other manufacturing | 66 |
| Manufacture of chemicals and chemical products | 40 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-01 | 108 |
| 2025-11 | 136 |
| 2025-10 | 161 |
| 2025-09 | 155 |
| 2025-08 | 134 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 96 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 82 |
| LUXPAK LTD | 80 |
| GAMES WORKSHOP LIMITED | 72 |
| GAMES WORKSHOP LIMITED | 72 |
| RPC CONTAINERS LIMITED | 71 |
| THREE SIXTY DEGREES LIMITED | 65 |
| WINTER & CO. UK LIMITED | 62 |
| GREINER PACKAGING LIMITED | 58 |
| DESIGN PRINT BANNER LTD | 57 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 411 |
| 54m+ | 411 |
| 15m-54m | 136 |
| 0-1m | 117 |
| Other | 94 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 13,895,816 |
| Ireland | 11,787,000 |
| Netherlands | 10,350,969 |
| United States | 7,693,128 |
| Belgium | 6,504,870 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 8,671,758 | 5,224,058 | -3,447,700 |
| Ireland | 4,839,609 | 6,947,391 | +2,107,782 |
| Netherlands | 5,394,229 | 4,956,740 | -437,489 |
| United States | 3,911,850 | 3,781,278 | -130,572 |
| Belgium | 3,513,917 | 2,990,953 | -522,964 |
| Germany | 3,078,693 | 2,275,584 | -803,109 |
| Czechia | 2,424,024 | 2,304,919 | -119,105 |
| Italy | 2,870,140 | 1,503,427 | -1,366,713 |
| Poland | 1,568,275 | 378,672 | -1,189,603 |
| Canada | 618,761 | 1,135,720 | +516,959 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 3,077,670 |
| France | 38,939 |
| China | 28,434 |
| United States | 355 |
| Ireland | 8 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 760,692 | 2,316,978 | +1,556,286 |
| France | 17,195 | 21,744 | +4,549 |
| China | 23,986 | 4,448 | -19,538 |
| United States | 3 | 352 | +349 |
| Ireland | 0 | 8 | +8 |
| Turkey | 2 | 0 | -2 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 53,590,431 |
| Air transport | 18,729,027 |
| Sea transport (not vehicle on ferry) | 6,270,431 |
| Other | 3,709,069 |
| Road transport | 32,285 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 29,900,192 | 23,690,239 | -6,209,953 |
| Air transport | 9,510,126 | 9,218,901 | -291,225 |
| Sea transport (not vehicle on ferry) | 3,885,157 | 2,385,274 | -1,499,883 |
| Other | 1,174,312 | 2,534,757 | +1,360,445 |
| Road transport | 32,285 | 0 | -32,285 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 42,834,563 |
| East Midlands Airport | 7,294,451 |
| London Heathrow Airport | 6,887,326 |
| Liverpool Docks | 5,181,134 |
| 000 | 3,709,069 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 24,366,401 | 18,468,162 | -5,898,239 |
| East Midlands Airport | 3,687,643 | 3,606,808 | -80,835 |
| London Heathrow Airport | 3,772,944 | 3,114,382 | -658,562 |
| Liverpool Docks | 2,731,294 | 2,449,840 | -281,454 |
| 000 | 1,174,312 | 2,534,757 | +1,360,445 |
| ZLC | 1,270,092 | 1,598,015 | +327,923 |
| Holyhead | 1,630,647 | 1,228,830 | -401,817 |
| Southampton | 640,717 | 1,186,319 | +545,602 |
| Dover | 828,929 | 809,067 | -19,862 |
| Immingham Docks | 1,203,026 | 398,867 | -804,159 |
Quick facts
HS code: 49111090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Other printed materials used for advertising or business purposes