Import/export HS code 49111090: Various Trade Advertising
Other printed materials used for advertising or business purposes
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 19,634,507 |
| Poland | 14,048,604 |
| Germany | 13,001,362 |
| Turkey | 8,058,041 |
| Italy | 7,402,523 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 9,048,632 | 10,585,875 | +1,537,243 |
| Poland | 7,490,444 | 6,558,160 | -932,284 |
| Germany | 6,586,371 | 6,414,991 | -171,380 |
| Turkey | 3,721,339 | 4,336,702 | +615,363 |
| Italy | 3,184,166 | 4,218,357 | +1,034,191 |
| France | 4,420,054 | 2,542,746 | -1,877,308 |
| United States | 1,773,881 | 1,660,404 | -113,477 |
| China | 1,783,082 | 1,616,968 | -166,114 |
| Ireland | 1,590,641 | 877,520 | -713,121 |
| Switzerland | 856,064 | 1,178,224 | +322,160 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 17,804,138 |
| Poland | 14,530,543 |
| Germany | 12,409,220 |
| Turkey | 8,028,632 |
| Italy | 7,813,428 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 7,829,603 | 9,974,535 | +2,144,932 |
| Poland | 7,737,229 | 6,793,314 | -943,915 |
| Germany | 6,481,739 | 5,927,481 | -554,258 |
| Turkey | 3,684,640 | 4,343,992 | +659,352 |
| Italy | 3,493,982 | 4,319,446 | +825,464 |
| France | 4,031,813 | 2,322,060 | -1,709,753 |
| China | 2,420,475 | 2,170,469 | -250,006 |
| United States | 1,659,042 | 1,676,734 | +17,692 |
| Ireland | 1,307,788 | 918,270 | -389,518 |
| Denmark | 713,018 | 1,180,285 | +467,267 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 200 |
| Berkshire, Buckinghamshire and Oxfordshire | 82 |
| Leicestershire, Rutland and Northamptonshire | 59 |
| Surrey, East and West Sussex | 58 |
| Inner London - East | 55 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 135 | 134 | -1 |
| Berkshire, Buckinghamshire and Oxfordshire | 57 | 52 | -5 |
| Leicestershire, Rutland and Northamptonshire | 39 | 37 | -2 |
| Surrey, East and West Sussex | 39 | 31 | -8 |
| Inner London - East | 27 | 44 | +17 |
| Outer London - West and North West | 27 | 34 | +7 |
| Greater Manchester | 26 | 31 | +5 |
| West Yorkshire | 30 | 27 | -3 |
| Bedfordshire and Hertfordshire | 27 | 27 | +0 |
| West Midlands | 31 | 25 | -6 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 69,775,881 |
| Air transport | 14,499,477 |
| Sea transport (not vehicle on ferry) | 9,855,611 |
| Road transport | 807,995 |
| Other | 242,224 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 35,861,783 | 33,914,098 | -1,947,685 |
| Air transport | 7,656,409 | 6,843,068 | -813,341 |
| Sea transport (not vehicle on ferry) | 5,287,463 | 4,568,148 | -719,315 |
| Road transport | 407,150 | 400,845 | -6,305 |
| Other | 152,654 | 89,570 | -63,084 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 34,816,557 |
| Dover / Eurotunnel | 19,603,398 |
| Eurotunnel | 4,848,316 |
| London Stansted Airport | 4,222,462 |
| Immingham Docks | 4,001,779 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 19,288,128 | 15,528,429 | -3,759,699 |
| Dover / Eurotunnel | 8,469,645 | 11,133,753 | +2,664,108 |
| Eurotunnel | 2,958,610 | 1,889,706 | -1,068,904 |
| London Stansted Airport | 1,739,769 | 2,482,693 | +742,924 |
| Immingham Docks | 1,623,951 | 2,377,828 | +753,877 |
| East Midlands Airport | 1,887,250 | 1,504,017 | -383,233 |
| London Heathrow Airport | 1,832,957 | 1,424,207 | -408,750 |
| Felixstowe | 1,736,639 | 1,218,387 | -518,252 |
| Birmingham Airport | 1,607,926 | 848,639 | -759,287 |
| Southampton | 1,302,868 | 1,034,489 | -268,379 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
|
Wholesale trade, except of motor vehicles and motorcycles
|
407 |
|
Retail trade, except of motor vehicles and motorcycles
|
247 |
|
Office administrative, office support and other business support activities
|
83 |
|
Other manufacturing
|
72 |
|
Manufacture of chemicals and chemical products
|
41 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-05 | 126 |
| 2026-04 | 146 |
| 2026-03 | 165 |
| 2026-02 | 157 |
| 2026-01 | 108 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 100 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 85 |
| LUXPAK LTD | 82 |
| RPC CONTAINERS LIMITED | 76 |
| GAMES WORKSHOP LIMITED | 75 |
| GAMES WORKSHOP LIMITED | 75 |
| WINTER & CO. UK LIMITED | 66 |
| THREE SIXTY DEGREES LIMITED | 66 |
| GREINER PACKAGING LIMITED | 63 |
| DESIGN PRINT BANNER LTD | 60 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 435 |
| 54m+ | 431 |
| 15m-54m | 159 |
| 0-1m | 118 |
| Other | 105 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 14,677,548 |
| Ireland | 13,635,875 |
| Netherlands | 11,276,087 |
| United States | 10,533,016 |
| Belgium | 6,299,610 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 6,806,127 | 7,871,421 | +1,065,294 |
| Ireland | 7,140,325 | 6,495,550 | -644,775 |
| Netherlands | 5,499,340 | 5,776,747 | +277,407 |
| United States | 4,066,706 | 6,466,310 | +2,399,604 |
| Belgium | 3,538,272 | 2,761,338 | -776,934 |
| Germany | 2,781,733 | 3,025,452 | +243,719 |
| Czechia | 2,404,103 | 2,797,443 | +393,340 |
| Italy | 2,804,009 | 1,653,963 | -1,150,046 |
| Poland | 1,403,512 | 611,964 | -791,548 |
| Canada | 610,910 | 1,268,491 | +657,581 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,212,466 |
| China | 54,972 |
| France | 43,641 |
| United States | 800 |
| Ireland | 8 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,256,847 | 2,955,619 | +1,698,772 |
| China | 24,233 | 30,739 | +6,506 |
| France | 22,175 | 21,466 | -709 |
| United States | 2 | 798 | +796 |
| Ireland | 0 | 8 | +8 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 56,933,020 |
| Air transport | 23,109,342 |
| Sea transport (not vehicle on ferry) | 5,259,474 |
| Other | 4,899,712 |
| Road transport | 6,311 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 29,673,506 | 27,259,514 | -2,413,992 |
| Air transport | 9,802,066 | 13,307,276 | +3,505,210 |
| Sea transport (not vehicle on ferry) | 3,050,327 | 2,209,147 | -841,180 |
| Other | 1,637,495 | 3,262,217 | +1,624,722 |
| Road transport | 4,677 | 1,634 | -3,043 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 44,944,170 |
| London Heathrow Airport | 10,718,806 |
| East Midlands Airport | 7,483,054 |
| 000 | 4,899,712 |
| Liverpool Docks | 4,356,667 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 21,967,133 | 22,977,037 | +1,009,904 |
| London Heathrow Airport | 3,587,200 | 7,131,606 | +3,544,406 |
| East Midlands Airport | 4,177,040 | 3,306,014 | -871,026 |
| 000 | 1,637,495 | 3,262,217 | +1,624,722 |
| Liverpool Docks | 3,487,238 | 869,429 | -2,617,809 |
| Holyhead | 1,856,256 | 1,807,422 | -48,834 |
| ZLC | 1,200,354 | 1,671,394 | +471,040 |
| Dover | 1,028,138 | 1,001,361 | -26,777 |
| Southampton | 1,253,769 | 581,888 | -671,881 |
| Immingham Docks | 1,230,096 | 420,915 | -809,181 |
Quick facts
HS code: 49111090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Other printed materials used for advertising or business purposes