Import/export HS code 49111090: Various Trade Advertising
Other printed materials used for advertising or business purposes
Why this is important if you are looking for potential customers in the UK:
- It helps you understand the market size for your product in the UK.
- It provides you with a list of potential leads who have bought similar products.
* UK only, last 24 months analysed
Imports by country
What this shows: Import market volume by exporter country into the UK.
Top 5 values
| Country | £ |
|---|---|
| Netherlands | 19,450,251 |
| Poland | 14,198,611 |
| Germany | 13,114,726 |
| Turkey | 7,980,080 |
| Italy | 7,540,214 |
Countries rank shift: first 12 months vs second 12 months
What this shows: Countries are on both sides of the Sankey. Left side is sorted by first 12-month volume, right side by second 12-month volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 8,684,018 | 10,766,233 | +2,082,215 |
| Poland | 7,287,773 | 6,910,838 | -376,935 |
| Germany | 6,773,866 | 6,340,860 | -433,006 |
| Turkey | 3,709,523 | 4,270,557 | +561,034 |
| Italy | 3,422,645 | 4,117,569 | +694,924 |
| France | 4,485,741 | 2,676,084 | -1,809,657 |
| United States | 1,801,005 | 1,689,496 | -111,509 |
| China | 1,716,495 | 1,685,649 | -30,846 |
| Ireland | 1,565,743 | 896,537 | -669,206 |
| Switzerland | 868,838 | 1,135,564 | +266,726 |
Imports by country of origin
What this shows: Import volume by production origin country. Differences from exporter-country data can indicate re-export routes.
Top 5 values
| Origin | £ |
|---|---|
| Netherlands | 17,611,856 |
| Poland | 14,699,544 |
| Germany | 12,421,260 |
| Italy | 8,004,327 |
| Turkey | 7,950,671 |
Country of origin rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Netherlands | 7,422,248 | 10,189,608 | +2,767,360 |
| Poland | 7,617,088 | 7,082,456 | -534,632 |
| Germany | 6,676,775 | 5,744,485 | -932,290 |
| Italy | 3,828,780 | 4,175,547 | +346,767 |
| Turkey | 3,671,419 | 4,279,252 | +607,833 |
| France | 4,084,891 | 2,445,897 | -1,638,994 |
| China | 2,356,472 | 2,201,732 | -154,740 |
| United States | 1,865,582 | 1,690,600 | -174,982 |
| Ireland | 1,299,268 | 910,506 | -388,762 |
| Denmark | 640,582 | 1,273,166 | +632,584 |
Importers across UK regions
What this shows: Number of importing companies by UK ITL2 region.
Top 5 values
| UK region | Companies |
|---|---|
| Inner London - West | 197 |
| Berkshire, Buckinghamshire and Oxfordshire | 82 |
| Leicestershire, Rutland and Northamptonshire | 60 |
| Surrey, East and West Sussex | 59 |
| Inner London - East | 57 |
UK regions rank shift: first 12 months vs second 12 months
What this shows: UK regions are on both sides of the Sankey. Left side is sorted by first 12-month importer count, right side by second 12-month importer count, so rank changes are visible from line crossings.
Top 10 values
| UK region | First 12m | Second 12m | Delta |
|---|---|---|---|
| Inner London - West | 134 | 136 | +2 |
| Berkshire, Buckinghamshire and Oxfordshire | 58 | 52 | -6 |
| Leicestershire, Rutland and Northamptonshire | 36 | 38 | +2 |
| Surrey, East and West Sussex | 39 | 34 | -5 |
| Inner London - East | 30 | 42 | +12 |
| Outer London - West and North West | 30 | 33 | +3 |
| Greater Manchester | 26 | 30 | +4 |
| West Yorkshire | 29 | 28 | -1 |
| Bedfordshire and Hertfordshire | 27 | 26 | -1 |
| West Midlands | 32 | 25 | -7 |
Import volume by transport
What this shows: Import value by transport mode used to bring goods into the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 70,316,555 |
| Air transport | 14,235,104 |
| Sea transport (not vehicle on ferry) | 9,957,967 |
| Road transport | 928,726 |
| Other | 261,856 |
Transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 35,541,550 | 34,775,005 | -766,545 |
| Air transport | 7,557,298 | 6,677,806 | -879,492 |
| Sea transport (not vehicle on ferry) | 5,350,203 | 4,607,764 | -742,439 |
| Road transport | 524,189 | 404,537 | -119,652 |
| Other | 149,282 | 112,574 | -36,708 |
Import volume by port
What this shows: Import value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover | 35,495,939 |
| Dover / Eurotunnel | 18,862,190 |
| Eurotunnel | 4,914,658 |
| Immingham Docks | 4,185,948 |
| London Stansted Airport | 3,831,788 |
Port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month import value, right side by second 12-month import value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover | 19,365,175 | 16,130,764 | -3,234,411 |
| Dover / Eurotunnel | 7,658,146 | 11,204,044 | +3,545,898 |
| Eurotunnel | 2,995,268 | 1,919,390 | -1,075,878 |
| Immingham Docks | 1,706,767 | 2,479,181 | +772,414 |
| London Stansted Airport | 1,695,657 | 2,136,131 | +440,474 |
| East Midlands Airport | 1,806,673 | 1,683,717 | -122,956 |
| London Heathrow Airport | 1,821,244 | 1,416,887 | -404,357 |
| Felixstowe | 1,678,864 | 1,312,680 | -366,184 |
| Birmingham Airport | 1,609,707 | 891,218 | -718,489 |
| Southampton | 1,433,449 | 1,055,203 | -378,246 |
Importer companies by SIC division
What this shows: Industry breakdown (SIC divisions) of importing companies.
Top 5 values
| SIC | Companies |
|---|---|
| Wholesale trade, except of motor vehicles and motorcycles | 406 |
| Retail trade, except of motor vehicles and motorcycles | 247 |
| Office administrative, office support and other business support activities | 84 |
| Other manufacturing | 69 |
| Manufacture of chemicals and chemical products | 43 |
Importer companies over time
What this shows: Monthly count of unique importing companies.
Latest 5
| Month | Companies |
|---|---|
| 2026-04 | 146 |
| 2026-03 | 165 |
| 2026-02 | 157 |
| 2026-01 | 108 |
| 2025-12 | 132 |
Top importers
What this shows: Companies with the highest number of months traded for this HS code.
| Company | Months traded |
|---|---|
| HISTORY & HERALDRY LIMITED | 99 |
| LVMH WATCH & JEWELLERY (UK) LIMITED | 84 |
| LUXPAK LTD | 81 |
| RPC CONTAINERS LIMITED | 75 |
| GAMES WORKSHOP LIMITED | 74 |
| GAMES WORKSHOP LIMITED | 74 |
| WINTER & CO. UK LIMITED | 66 |
| THREE SIXTY DEGREES LIMITED | 66 |
| GREINER PACKAGING LIMITED | 62 |
| DESIGN PRINT BANNER LTD | 59 |
Importer company size by revenue band
What this shows: Distribution of importers across company revenue bands.
Top 5 values
| Revenue | Companies |
|---|---|
| 1m-15m | 441 |
| 54m+ | 431 |
| 15m-54m | 151 |
| 0-1m | 123 |
| Other | 105 |
Import seasonality
What this shows: Average monthly import pattern from historical data.
Exports by country
What this shows: Export market volume by destination country from the UK.
Top 5 values
| Country | £ |
|---|---|
| France | 15,858,718 |
| Ireland | 13,372,523 |
| United States | 11,258,421 |
| Netherlands | 11,176,020 |
| Belgium | 6,779,099 |
Export countries rank shift: first 12 months vs second 12 months
What this shows: Destination countries are on both sides of the Sankey. Left side is sorted by first 12-month export volume, right side by second 12-month export volume, so rank changes are visible from line crossings.
Top 10 values
| Country | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| France | 7,825,382 | 8,033,336 | +207,954 |
| Ireland | 5,319,315 | 8,053,208 | +2,733,893 |
| United States | 4,325,339 | 6,933,082 | +2,607,743 |
| Netherlands | 5,517,194 | 5,658,826 | +141,632 |
| Belgium | 3,743,980 | 3,035,119 | -708,861 |
| Germany | 2,869,026 | 2,978,944 | +109,918 |
| Czechia | 2,443,765 | 2,700,414 | +256,649 |
| Italy | 2,840,105 | 1,724,425 | -1,115,680 |
| Poland | 1,407,109 | 579,438 | -827,671 |
| Canada | 615,478 | 1,295,435 | +679,957 |
Exports by country of origin
What this shows: Export volume by production origin country. For re-exports, indicates where goods originated before UK export.
Top 5 values
| Origin | £ |
|---|---|
| XI | 4,046,279 |
| China | 55,022 |
| France | 43,630 |
| United States | 356 |
| Ireland | 8 |
Export origin countries rank shift: first 12 months vs second 12 months
What this shows: Origin countries are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Origin | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| XI | 1,083,293 | 2,962,986 | +1,879,693 |
| China | 24,181 | 30,841 | +6,660 |
| France | 22,162 | 21,468 | -694 |
| United States | 3 | 353 | +350 |
| Ireland | 0 | 8 | +8 |
| Turkey | 2 | 0 | -2 |
Export volume by transport
What this shows: Export value by transport mode used to ship goods from the UK.
Top 5 values
| Transport | £ |
|---|---|
| Roll on Roll off (RORO) | 58,501,541 |
| Air transport | 23,060,993 |
| Sea transport (not vehicle on ferry) | 6,561,645 |
| Other | 4,754,920 |
| Road transport | 15,677 |
Export transport rank shift: first 12 months vs second 12 months
What this shows: Transport modes are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Transport | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Roll on Roll off (RORO) | 29,392,017 | 29,109,524 | -282,493 |
| Air transport | 9,345,748 | 13,715,245 | +4,369,497 |
| Sea transport (not vehicle on ferry) | 4,281,659 | 2,279,986 | -2,001,673 |
| Other | 1,483,733 | 3,271,187 | +1,787,454 |
| Road transport | 14,043 | 1,634 | -12,409 |
Export volume by port
What this shows: Export value handled by each UK port.
Top 5 values
| Port | £ |
|---|---|
| Dover / Eurotunnel | 46,693,531 |
| London Heathrow Airport | 10,669,128 |
| East Midlands Airport | 7,585,459 |
| Liverpool Docks | 5,241,672 |
| 000 | 4,754,920 |
Export port rank shift: first 12 months vs second 12 months
What this shows: Ports are on both sides of the Sankey. Left side is sorted by first 12-month export value, right side by second 12-month export value, so rank changes are visible from line crossings.
Top 10 values
| Port | First 12m £ | Second 12m £ | Delta £ |
|---|---|---|---|
| Dover / Eurotunnel | 23,413,352 | 23,280,179 | -133,173 |
| London Heathrow Airport | 3,817,063 | 6,852,065 | +3,035,002 |
| East Midlands Airport | 3,583,164 | 4,002,295 | +419,131 |
| Liverpool Docks | 2,673,345 | 2,568,327 | -105,018 |
| 000 | 1,483,733 | 3,271,187 | +1,787,454 |
| Holyhead | 1,825,871 | 1,641,730 | -184,141 |
| ZLC | 1,254,482 | 1,658,135 | +403,653 |
| Dover | 992,136 | 1,010,094 | +17,958 |
| Southampton | 1,229,202 | 618,186 | -611,016 |
| London Gateway Port | 1,051,844 | 680,270 | -371,574 |
Quick facts
HS code: 49111090
Coverage: United Kingdom, most metrics for the last 24 months
Description: Other printed materials used for advertising or business purposes