Pawprint Trading Limited
- Active
- Small
- 9 years
- 6 employees
- £284,644 (cur assets)
- 0-1m
- Regular importer
- Irregular exporter
- Real address
- 2 directors
- 2 owners
- Family business
- Lichfield
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Pawprint Trading Limited is a small, active family business based in Lichfield, UK. Founded eight years ago in 2017, it employs five people and holds £301,167 in assets. The company operates an e-commerce site selling a wide range of badges, challenges, and resources designed to encourage learning and outdoor activities for children. It’s a real address, with two directors and two owners – Russell Charlotte Elizabeth and Russell James Alexander – steering the ship. The firm is a regular importer of special woven and decorative fabrics, with 30 months of import activity recorded, the last in August 2024.
The Pawprint Family website showcases a treasure trove of educational content. It’s a subscription-based service offering challenges, badges, and trails that guide children through various activities, from identifying plants and animals to learning about different cultures. The site features a wide variety of brands, including Care Bears, Elmer, and Team GB, and offers a range of products like patches, pins, and blankets. The website even has a section for wholesale customers, suggesting a broader distribution network.
Financially, Pawprint Trading Limited presents a mixed picture. Accumulated amortisation impairment for intangible assets increased by 50%, while accumulated depreciation impairment for property, plant, and equipment rose by 30%. Advances to directors increased significantly, by 220%, and bank borrowings jumped, with an overdraft of £5,600. Cash reserves took a hit, falling 69% to £34,000. Creditors also increased, by 25%, but current assets saw a healthy 32% increase to £300,000. The company’s small size—meeting two of three conditions for being considered small—helps it remain nimble, but the decrease in equity by 39% is something to keep an eye on. There's no auditor mentioned, so the financials are unaudited.
Overall, Pawprint Trading Limited seems to be navigating a period of change. The company's focus on educational resources and its family-run structure are strengths, but the financial data suggests it’s burning through cash a little faster than it’s bringing it in.
Registered in England/Wales under the registration number 10700694, with a registered address at WS13 8EX, England, Lichfield, Staffordshire, Unit 5, The Portal, Elmhurst Business Park.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Individual
- 9 years
- 2
- 25%+
-
Resident of United Kingdom
-
Individual
- 9 years
- 2
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- 9 years
- 1
-
Resident of United Kingdom
-
Individual
- 9 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted three months ago.
Last news
-
Confirmation statement made on 2026-03-30 with no updatesDownload 3 pages pdf report
-
Total exemption full accounts made up to 2025-03-31Download 8 pages pdf report
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Confirmation statement made on 2025-03-30 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Exporter profile by HS codes
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Last exported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
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