Analogue Seduction Ltd
- Active
- Small
- 16 years
- 12 employees
- £708,442 (cur assets)
- 1m-15m
- Regular importer
- Regular exporter
- Real address
- 2 directors
- 2 owners
- Family business
- Peterborough
- Rating 5.0 (235)
Company status
Company size
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Company incorporated on June 11, 2009
Average employees reported at December 31, 2024
Current assets reported at December 31, 2024
Estimated revenue range
Top import category is Various parts for video or sound devices, Various sound recording or playback devices, Multiple loudspeakers in one enclosure, Parts of audio equipment, Various machine parts, 56.0 months imported, the last import operation was made on September 01, 2025
Top export category is Various parts for video or sound devices, Turntables (record-decks), Sound amplifier sets, Various sound recording or playback devices, 101.0 months exported, the last export operation was made on April 01, 2025
8 companies registered at the address, less than ten
2 directors
2 owners. It is not exhaustive, as only owners with more than twenty five percent of shares are published.
Family business
Company is located in Peterborough
Rating 5.0, 235 reviews on Google
Field of Operation
Retail sale via mail order houses or via Internet
47910
213597 companies
SIC CODE 47910. Standard Industrial Classification (SIC) codes are used to classify the business activities of companies.
Wholesale of electronic and telecommunications equipment and parts
46520
7526 companies
SIC CODE 46520. Standard Industrial Classification (SIC) codes are used to classify the business activities of companies.
Website
Summary
Analogue Seduction Ltd, based in Peterborough, UK, is a small, active company founded fifteen years ago. Employing twelve people, it holds £865,983 in assets and operates from a real address. With two directors and two owners – Penska Caroline Anne and Penska Gary Edward – it’s a family business boasting a stellar 5.0 Google rating from 235 reviews. The company regularly imports and exports electrical machinery and equipment, with 81 months of import activity and 144 months of export activity.
The company’s website showcases a passion for analogue playback systems, offering a curated selection of amplifiers, headphones, cables, and other high-end audio equipment. It's not a typical e-commerce site with endless product listings; instead, it acts as a showcase for specialist brands, frequently highlighting new arrivals and limited-time offers. Recent news posts feature deals on Musical Fidelity and Rega products, as well as promotions on brands like Dali and HiFi Rose. The site also features a selection of new and used equipment, catering to both seasoned audiophiles and those new to the hobby.
Financially, Analogue Seduction Ltd presents a mixed picture. While current assets remain relatively stable at £870,000, net assets have taken a significant hit, dropping 16% to £650,000. Bank borrowings have increased by 28%, reaching £5,800, and cash reserves have decreased by 6.1%, settling at £580,000. Trade debtors have surged by 110%, suggesting a potential increase in outstanding customer payments. Creditors have also increased, but only by a small amount. The company’s small size – meeting two of three criteria for being considered small – helps it remain flexible, but the drop in equity warrants attention. No auditor is mentioned, likely due to the company’s exemption as a small entity.
Overall, Analogue Seduction Ltd appears to be a well-regarded specialist retailer, but its financial performance suggests it’s facing some challenges. The company’s focus on high-end audio equipment and its strong online presence should help it navigate these pressures, but close monitoring of its financial position will be essential.
Registered in England/Wales under the registration number 06930988, with a registered address at PE1 4AU, Peterborough, Cambridgeshire, 143 Eastfield Road.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Individual
- 10 years
- 3
- 25%+
-
Resident of United Kingdom
Started on 2016-04-06
Also participates in 3 other companies.
Ownership of voting rights - More than 25% but not more than 50%, Ownership of shares – More than 25% but not more than 50%
-
Individual
- 10 years
- 2
- 25%+
-
Resident of United Kingdom
Started on 2016-04-06
Also participates in 2 other companies.
Ownership of voting rights - More than 25% but not more than 50%, Ownership of shares – More than 25% but not more than 50%
Managers
-
Individual
- 16 years
- 2
-
Resident of United Kingdom
Started on 2009-06-11
Also participates in 2 other companies.
Manager
Manager
-
Individual
- 16 years
- 2
-
Resident of United Kingdom
Started on 2009-06-11
Also participates in 2 other companies.
Administrator
Administrator
Last reports
Download the last financial report
The latest financial report submitted ten months ago.
Download the last confirmation report
May contain a full shareholders list.
The latest confirmation statement submitted eleven months ago.
The latest confirmation statement submitted eleven months ago.
* may contain a full shareholder list
Last news
-
Satisfaction of charge 069309880003 in fullDownload 1 page pdf report
-
Total exemption full accounts made up to 2024-12-31Download 11 pages pdf report
-
Confirmation statement made on 2025-06-14 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
Click on the map to see detailed UK statistics on HS code, including companies list.
Import HS codes in detail
3926
3926-Various plastic products
Various plastic items made from materials listed in headings 3901 to 3914
1 months, last: 2023-03-01
4016
4016-Rubber products (not hard rubber)
Various items made from vulcanized rubber, excluding hard rubber
1 months, last: 2022-12-01
4420
4420-Wooden decorative items and furniture
Wooden items like jewelry boxes, ornaments, and furniture, excluding items in Chapter 94. Includes marquetry, inlaid wood, and wooden statuettes
4 months, last: 2025-05-01
4421
4421-Various wooden articles
Various wooden items not classified elsewhere, such as tools or kitchenware
1 months, last: 2023-10-01
4811
4811-Coated or printed paper and paperboard rolls or sheets
Includes paper, paperboard, and cellulose products that are coated, printed, or decorated, in rolls or sheets of any size. Excludes specific types listed in other HS codes
1 months, last: 2020-07-01
4819
4819-Paper packaging and office supplies
Includes boxes, bags, and office storage items made from paper or cardboard
2 months, last: 2025-05-01
6307
6307-Various made-up articles and dress patterns
Includes various finished textile products like dress patterns, cleaning cloths, and more
1 months, last: 2019-05-01
8302
8302-Metal fittings for furniture, doors, and more
Includes hinges, castors, and other metal parts for furniture, doors, vehicles, and buildings. Also covers hat racks, brackets, and automatic door closers
1 months, last: 2025-03-01
8304
8304-Metal office supplies like filing cabinets, paper trays, and pen holders
Includes items such as filing cabinets, card-index cabinets, paper trays, and desk organizers made of metal, but not office furniture
1 months, last: 2020-07-01
8437
8437-Machines for cleaning and sorting seeds, grains, or dried vegetables
Machines used in food processing, especially for cleaning, sorting, or grading seeds, grains, and dried vegetables like lentils or beans. Commonly used in milling and cereal production
1 months, last: 2023-04-01
8445
8445-Machines for preparing textile fibers
Machines used to prepare textile fibers, including spinning, twisting, and winding machines. These machines help create yarns for weaving or other textile processes
1 months, last: 2023-11-01
8479
8479-Machines with specific functions
Machines and mechanical devices designed for unique tasks not covered elsewhere
13 months, last: 2025-08-01
8503
8503-Parts for electric generators and converters
Spare parts and components designed for electric generators and converters
1 months, last: 2020-07-01
8504
8504-Electrical transformers and converters
Devices like transformers, rectifiers, and inductors used to change electrical voltage or current
1 months, last: 2023-01-01
8518
8518-Audio equipment and parts
Includes microphones, loudspeakers, headphones, amplifiers, and their parts. Perfect for sound recording or playback
24 months, last: 2025-02-01
8519
8519-Sound recording or playback devices
Devices for recording or playing sound, like recorders or players
18 months, last: 2025-04-01
8522
8522-Parts for video or sound devices
Spare parts and accessories designed for video or sound recording and playback equipment
24 months, last: 2025-08-01
8523
8523-Storage media for sound and data recording
Includes discs, tapes, smart cards, and other devices for recording sound or data, whether recorded or not. Also includes master discs for production
7 months, last: 2025-09-01
8536
8536-Electrical devices for low-voltage circuits
Includes switches, relays, fuses, and connectors for circuits under 1,000V
2 months, last: 2024-03-01
8538
8538-Parts for electric control panels
Parts specifically designed for use with electric control panels, distribution boards, or similar devices
1 months, last: 2022-03-01
8539
8539-Electric lamps, including LED lights and special lamps
Includes all types of electric lamps like LED, ultraviolet, and infrared lamps, as well as sealed beam units and arc lamps
3 months, last: 2025-09-01
8542
8542-Electronic integrated circuits
Microchips and circuits used in electronic devices
3 months, last: 2023-08-01
8543
8543-Electrical machines with special functions
Machines and devices that perform specific electrical tasks, not covered elsewhere
4 months, last: 2025-09-01
8544
8544-Insulated wires and cables
Wires, cables, and optical fibers, insulated or fitted with connectors
3 months, last: 2023-03-01
8545
8545-Carbon electrodes and brushes for electrical use
Carbon products like electrodes, brushes, lamp carbons, and battery carbons made of graphite or carbon, used in electrical devices
1 months, last: 2022-12-01
9403
9403-Various furniture and parts
General furniture and parts not covered under specific categories, such as office or household furniture
2 months, last: 2025-09-01
9603
9603-Brooms, brushes, and cleaning tools
Covers all types of brooms, brushes (including those for machines), mops, feather dusters, and paint rollers. Also includes parts like knots and tufts for making brooms or brushes
1 months, last: 2019-12-01
Last imported products
Click on items to see detailed UK statistics on HS code, including companies list.
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-09-01
Transport: Roll on Roll off (RORO)
Price: £14.77 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-09-01
Transport: Air transport
Price: £93.35 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-09-01
Country: China
Transport: Sea transport (not vehicle on ferry)
Price: £14.98 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-08-01
Transport: Air transport
Price: £32.05 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-04-01
Port: Felixstowe
Country: China
Transport: Sea transport (not vehicle on ferry)
Price: £11.85 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-09-01
Port: Felixstowe
Country: China
Transport: Sea transport (not vehicle on ferry)
Price: £3.14 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-08-01
Country: United States
Transport: Air transport
Price: £26.9 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-05-01
Country: China
Transport: Sea transport (not vehicle on ferry)
Price: £6.38 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-05-01
Country: Germany
Transport: Roll on Roll off (RORO)
Price: £2.61 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last purchased: 2025-03-01
Port: Felixstowe
Transport: Sea transport (not vehicle on ferry)
Price: £8.8 per kg
* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Exporter profile by HS codes
Click on the map to see detailed UK statistics on HS code, including companies list.
Export HS codes in detail
4202
4202-Luggage and bags made of leather, plastic, or fabric
Includes suitcases, backpacks, handbags, wallets, and cases for items like cameras, musical instruments, and tools. Made from leather, plastic, fabric, or other materials
1 months, last: 2016-11-01
6110
6110-Knitted or crocheted sweaters, cardigans, and similar clothing
Includes jerseys, pullovers, cardigans, waistcoats, and similar knitted or crocheted garments
1 months, last: 2016-11-01
8471
8471-Computers and computer parts
Automatic data-processing machines, including magnetic or optical readers, and machines for coding or processing data
1 months, last: 2016-11-01
8501
8501-Electric motors
Devices that convert electricity into motion, used in appliances or machinery
1 months, last: 2021-03-01
8517
8517-Telephones and communication devices
Includes smartphones, landline phones, and devices for transmitting or receiving voice, images, or data over networks
2 months, last: 2017-09-01
8518
8518-Audio equipment and parts
Includes microphones, loudspeakers, headphones, amplifiers, and their parts. Perfect for sound recording or playback
29 months, last: 2024-01-01
8519
8519-Sound recording or playback devices
Devices for recording or playing sound, like recorders or players
37 months, last: 2024-01-01
8522
8522-Parts for video or sound devices
Spare parts and accessories designed for video or sound recording and playback equipment
53 months, last: 2025-04-01
8523
8523-Storage media for sound and data recording
Includes discs, tapes, smart cards, and other devices for recording sound or data, whether recorded or not. Also includes master discs for production
4 months, last: 2024-01-01
8527
8527-Radio receivers
Devices for receiving radio broadcasts, which may also include features like sound recording, playback, or a clock
1 months, last: 2020-10-01
8542
8542-Electronic integrated circuits
Microchips and circuits used in electronic devices
1 months, last: 2021-11-01
8543
8543-Electrical machines with special functions
Machines and devices that perform specific electrical tasks, not covered elsewhere
2 months, last: 2021-09-01
8544
8544-Insulated wires and cables
Wires, cables, and optical fibers, insulated or fitted with connectors
3 months, last: 2020-05-01
8708
8708-Parts and accessories for motor vehicles
All types of parts and accessories used in cars, trucks, and other motor vehicles, such as bumpers, seat belts, and windows
1 months, last: 2016-11-01
9030
9030-Electrical measuring instruments
Tools like oscilloscopes, spectrum analyzers, and devices for measuring electrical quantities or detecting radiation
1 months, last: 2021-10-01
9209
9209-Parts and accessories for musical instruments
Includes parts like mechanisms for musical boxes, cards, discs, rolls, metronomes, tuning forks, and pitch pipes
2 months, last: 2020-02-01
9616
9616-Scent sprays and toilet sprays, mounts, heads, powder-puffs, and pads
Includes all types of scent sprays, toilet sprays, and their parts like mounts and heads. Also includes powder-puffs and pads used for applying makeup or skincare products
1 months, last: 2016-11-01
Last exported products
Click on items to see detailed UK statistics on HS code, including companies list.
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2025-04-01
Port: East Midlands Airport
Country: United States
Transport: Air transport
Price: £94.99 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2024-01-01
Transport: Air transport
Price: £115.57 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2024-01-01
Country: France
Transport: Sea transport (not vehicle on ferry)
Price: £67.63 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2024-01-01
Port: Dover / Eurotunnel
Transport: Roll on Roll off (RORO)
Price: £86.04 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2024-01-01
Port: London Heathrow Airport
Country: United States
Transport: Air transport
Price: £112.62 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2023-04-01
Transport: Sea transport (not vehicle on ferry)
Price: £72.34 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2023-03-01
Transport: Roll on Roll off (RORO)
Price: £56.01 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2022-11-01
Transport: Air transport
Price: £118.24 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2022-11-01
Port: Birmingham Airport
Country: Germany
Transport: Air transport
Price: £64.72 per kg
HS code used by customs authorities around the world to identify products for the application of duties and taxes.
Last exported: 2022-11-01
Port: Dover / Eurotunnel
Country: Netherlands
Transport: Roll on Roll off (RORO)
Price: £108.3 per kg
* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
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