Chelston Direct Limited

  • Active
  • Small
  • 19 years
  • 3 employees
  • 0-1m
  • Regular importer
  • Virtual address
  • 2 directors
  • 1 owner
  • Solo founder
  • Taunton
  • Rating 5.0 (75)

Field of Operation

Other retail sale not in stores, stalls or markets
47990 55777 companies

Website

Social media

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Summary

Chelston Direct Ltd from Taunton, UK, is a small, active company founded 18 years ago, in 2007. With three employees and a virtual address shared by 51 other businesses, it’s a compact operation managed by two directors and a solo founder. The company boasts a stellar 5.0 Google rating from 75 reviews, reflecting a positive customer experience. Chelston Direct regularly imports clothing and accessories—excluding knitted or crocheted items—with the latest import activity occurring in March 2024. The company operates in the retail sector, specifically focusing on online sales.

The company's website, Chelston Direct Ski Surf Wear, caters to outdoor enthusiasts, offering a wide range of products including ski equipment, surf gear, fitness apparel, and running accessories. It's an e-commerce business, allowing customers to purchase items online, and uses cookies to improve the user experience. The site features a variety of brands and products, and offers free UK delivery on orders over £75. It's clear the company is focused on providing a convenient online shopping experience for customers seeking quality outdoor gear.

Financially, Chelston Direct Ltd shows a mixed picture. Cash bank on hand has decreased significantly, dropping 69% to £13,000. Equity has also declined by 16%, reaching £160,000. However, creditors have decreased by 7.8%, suggesting better debt management. The company’s small size—meeting two of three criteria for a small company—allows for flexibility, but the decline in cash reserves and equity raises questions about its financial health. The company is exempt from an audit, so the financial statements are unaudited. It seems that the business is burning through money, and it’s a concern.

Registered in England/Wales under the registration number 06174877, with a registered address at TA1 2PX, United Kingdom, Taunton, Somerset, First Floor Blackbrook Gate 1, Blackbrook Business Park.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Owners & PSC

  • 10 years
  • 75%+

Managers

Company director
Secretary

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Director's details changed for Robert William Francis Simon on 2026-04-03
  2. Registered office address changed from Ground Floor Blackbrook Gate 1 Blackbrook Business Park Taunton Somerset TA1 2PX to First Floor Blackbrook Gate 1 Blackbrook Business Park Taunton Somerset TA1 2PX on 2026-04-08
  3. Confirmation statement made on 2026-04-03 with updates

Importer profile by HS codes

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Last imported products

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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

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