Masha Popova Ltd
- Active
- Small
- 5 years
- 2 employees
- £63,700 (cur assets)
- 0-1m
- Regular importer
- Regular exporter
- Real address
- 1 director
- 1 owner
- Solo founder
- London
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Social media
Summary
Masha Popova Ltd is a small, active company based in London, UK, founded four years ago in November 2020. With a single employee and £113,945 in assets, it operates from a real address in Clapton and is led by a solo founder who also serves as director and owner. The company regularly imports clothing and accessories, not knitted or crocheted (for three months), and exports similar items (for twenty months).
The company's website showcases a range of activities: a "Shop" for online sales, a "Photo Story" hinting at visual content, "Collections" suggesting curated product lines, a "Press" section for media coverage, and standard "Terms and Conditions." This suggests a multi-faceted business model, likely centered around e-commerce, with a focus on visual branding and potentially influencer marketing. It's probably an ecommerce business, though the "Photo Story" and "Press" sections suggest a brand-building effort beyond just selling products.
Financially, Masha Popova Ltd shows a mixed picture. While current assets have increased by a healthy 61% to £110,000, equity has also surged by 65% to £83,000. However, cash bank on hand has decreased by 54% to £15,000, and bank borrowings have increased to £23. Trade debtors have exploded by 360% to £38,000, which could indicate a rapid expansion of sales but also potential issues with collecting payments. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) means it’s likely exempt from an audit, so the figures are unaudited. Depreciation on computer equipment has increased significantly, by 93%, which might be due to investment in new technology to support the online store. The increase in other creditors by 78% is also worth noting.
Overall, Masha Popova Ltd seems to be growing, but it’s also burning through cash. The rapid increase in trade debtors is a concern, and the company will need to manage its cash flow carefully to sustain its growth. It's likely a startup still finding its feet, and the management team will need to keep a close eye on its finances.
Registered in England/Wales under the registration number 13028655, with a registered address at EC1A 9PT, England, London, 1st Floor Studios, 1 East Poultry Avenue.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Individual
- 5 years
- 75%+
-
Resident of United Kingdom
Managers
-
Individual
- 5 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted eight months ago.
Last news
-
Total exemption full accounts made up to 2025-11-30Download 9 pages pdf report
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Change of details for Ms Mariia Olegovna Popova as a person with significant control on 2026-04-01Download 2 pages pdf report
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Registered office address changed from Studio 1.10, Cell Studios Grosvenor Works, Gorsvenor Way Mount Pleasant Hill, Clapton London E5 9NE England to 1st Floor Studios 1 East Poultry Avenue London EC1A 9PT on 2026-04-10Download 1 page pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Exporter profile by HS codes
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Export HS codes in detail
Last exported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
FAQ about Masha Popova Ltd
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