Promocollection Limited

Promocollection Limited, based in London, UK, is a small, active company established nine years ago in 2015. With a single employee and £139,406 in assets, it operates from a virtual address shared by nineteen other companies, a detail that raises some questions. The company is led by one director and owner, Deng Yichao. It runs an e-commerce site specializing in promotional products, lanyards, flash drives, and a wide array of branded merchandise. The business is an irregular importer of toys, games, and sports equipment, with two months of import activity recorded, the latest in July 2024.

The company’s website showcases a vast catalog of promotional items, catering to businesses seeking branded giveaways and corporate gifts. From custom-printed bags and drinkware to electronic gadgets and outdoor leisure products, Promocollection offers a comprehensive selection. The site emphasizes competitive pricing, custom sourcing options, and a “service comparison” tool to help customers find the best deals. It even has a section for "new products" and a sign-up form for email updates. The site’s design is clean and functional, though it feels a little dated.

Financially, Promocollection Limited presents a mixed picture. While cash bank on hand increased significantly by 620% to £110,000, creditors have also risen substantially, with both “within one year” and “after one year” figures increasing. Net assets are down 53% to -£120,000, and net current assets are also in the negative, down 46%. Trade debtors have decreased by 31%, which could be a positive sign of improved collections. The company’s small size—meeting two of three criteria for a small company—allows it to remain flexible, but the decline in equity is a concern. No auditor is mentioned, likely due to the company’s exemption as a small entity.

Overall, Promocollection Limited appears to be navigating a challenging financial landscape. While its e-commerce platform and product range seem well-established, the company’s profitability remains uncertain. The increase in creditors suggests a reliance on borrowing, and the negative equity position warrants close monitoring.

Registered in England/Wales under the registration number 09756639, with a registered address at CO4 9XP, United Kingdom, Essex, 3 Brunel Court Severalls Industrial Park, Colchester.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.