Wat The Brand Ltd
- Active
- Small
- 5 years
- 1 employee
- £308,584 (cur assets)
- 0-1m
- Regular importer
- Irregular exporter
- Real address
- 5 directors
- No owners
- Borehamwood
- E-commerce
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
The directors list was changed 5 months ago, a good sign to sell them something.
Field of Operation
Website
Summary
Wat The Brand Ltd, based in Woking, UK, is a small, active company founded four years ago. Employing just three people, it holds £344,238 in assets and operates a real address alongside three directors and owners. The company's core business revolves around an e-commerce site, regularly importing clothing and accessories made by knitting or crocheting—a consistent activity spanning 99 months, with the latest import in January 2025. It also engages in irregular exporting, with just one month of activity recorded back in March 2022, also focused on knitted and crocheted items.
The website showcases a curated collection of clothing and accessories, emphasizing "laidback luxury" and "effortless style." It features seasonal edits, a "Coffee Club" section highlighting knitwear, and a range of activewear, loungewear, and accessories. The site offers free UK delivery on orders over £150 and free US/Ireland delivery on orders over £200, and supports multiple currencies. It also includes a blog and social media links, reinforcing its brand presence.
Financially, Wat The Brand Ltd presents a mixed picture. While current assets increased by 14% to £340,000, equity remained steady at £140,000. However, cash bank on hand declined by 41% to £67,000, and trade debtors surged by 430% to £26,000—a potentially concerning trend. Creditors also increased significantly, rising 340% to £99,000, which could indicate a reliance on short-term financing. The company's small size (meeting two of three criteria for a small company) allows for agility, but the increase in debt warrants attention. As a small company, it is exempt from an audit, so the figures are unaudited. The company’s net assets liabilities remained steady at £230,000.
The company operates in Retail → Other: vending machines, door-to-door, etc.
Registered in England/Wales under the registration number 12909496, with a registered address at WD6 2FX, United Kingdom, Borehamwood, 1st Floor, Spitalfields House, Stirling Way.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Managers
-
Individual
- 5 months
- 12
-
Resident of United Kingdom
-
Individual
- 5 months
- 8
-
Resident of United Kingdom
-
Individual
- 5 years
-
Resident of United Kingdom
-
Individual
- 5 years
- 1
-
Resident of United Kingdom
-
Individual
- 5 years
- 1
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted five months ago.
Last news
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Notification of a person with significant control statementDownload 2 pages pdf report
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Cessation of Nicola Green as a person with significant control on 2026-03-25Download 1 page pdf report
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Cessation of Philippa Ross as a person with significant control on 2026-03-25Download 1 page pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Exporter profile by HS codes
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Export HS codes in detail
Last exported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
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