Firetoys Limited
- Active
- Small
- 23 years
- 18 employees
- £689,939 (cur assets)
- 1m-15m
- Regular importer
- Regular exporter
- Real address
- 3 directors
- 2 owners
- Shoreham-By-Sea
- E-commerce
- Rating 5.0 (55)
Two conditions of three:
1.Turnover < £10.2 million
2.Balance sheet total < £5.1 million
3.Average number of employees < 50
Field of Operation
Website
Summary
Firetoys Ltd, based in Shoreham-by-Sea, UK, is a small, active company established 22 years ago. With 19 employees and £632,208 in assets, it's a well-established player in the UK market. The company, run by three directors and two owners, operates a thriving e-commerce site and enjoys a perfect 5.0 Google rating from 55 reviews. Firetoys regularly imports and exports toys, games, and sports equipment, with a history of 193 months of imports and 128 months of exports.
The company’s website showcases a wide range of products, from aerial hoops and silks to juggling equipment and fire poi. It caters to both beginners and experienced performers, with detailed product descriptions, instructional videos, and a blog offering rigging advice. Firetoys also partners with brands like LED Collections, offering a curated selection of glow poi, LED diabolo, and other illuminated props. It's clear they’re aiming for a niche market of aerialists, jugglers, and performers seeking quality equipment and expert guidance.
Financially, Firetoys Ltd’s recent performance presents a mixed picture. While current assets have decreased by 44% to £630,000, bank borrowings have surged by 200% to £64,000, and cash reserves have fallen by a significant margin. Creditors also decreased, suggesting better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity—a 39% drop to £350,000—raises questions about its long-term financial health. No auditor is mentioned, which is typical for a small, exempt company.
Overall, Firetoys Ltd seems to be navigating a period of change. While its online presence and product range are strong, the recent financial trends suggest it's facing some challenges—though it’s likely these are typical for a growing business.
Registered in England/Wales under the registration number 04621720, with a registered address at BN43 5HZ, England, Shoreham-By-Sea, Unit 1 Harbour Trading Estate, Harbour Way.
WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Owners & PSC
-
Individual
- 10 years
- 2
- 25%+
-
Resident of United Kingdom
-
Individual
- 10 years
- 2
- 25%+
-
Resident of United Kingdom
Managers
-
Individual
- 22 years
- 2
-
Resident of United Kingdom
-
Individual
- 22 years
- 2
-
Resident of United Kingdom
-
Individual
- 23 years
- 5
-
Resident of United Kingdom
Last reports
The latest confirmation statement submitted five months ago.
Last news
-
Confirmation statement made on 2025-12-31 with no updatesDownload 3 pages pdf report
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Total exemption full accounts made up to 2024-12-31Download 8 pages pdf report
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Confirmation statement made on 2024-12-31 with no updatesDownload 3 pages pdf report
Importer profile by HS codes
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Import HS codes in detail
Last imported products
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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
Exporter profile by HS codes
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Export HS codes in detail
Last exported products
Click on items to see detailed UK statistics on HS code, including companies list.
* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.
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