Firetoys Limited

  • Active
  • Small
  • 23 years
  • 18 employees
  • £689,939 (cur assets)
  • 1m-15m
  • Regular importer
  • Regular exporter
  • Real address
  • 3 directors
  • 2 owners
  • Shoreham-By-Sea
  • E-commerce
  • Rating 5.0 (55)

Field of Operation

Manufacture of other fabricated metal products n.e.c.
25990 9173 companies
Other manufacturing n.e.c.
32990 19778 companies
Manufacture of sports goods
32300 2369 companies
Retail sale via mail order houses or via Internet
47910 213760 companies

Website

Social media

Summary

Firetoys Ltd, based in Shoreham-by-Sea, UK, is a small, active company established 22 years ago. With 19 employees and £632,208 in assets, it's a well-established player in the UK market. The company, run by three directors and two owners, operates a thriving e-commerce site and enjoys a perfect 5.0 Google rating from 55 reviews. Firetoys regularly imports and exports toys, games, and sports equipment, with a history of 193 months of imports and 128 months of exports.

The company’s website showcases a wide range of products, from aerial hoops and silks to juggling equipment and fire poi. It caters to both beginners and experienced performers, with detailed product descriptions, instructional videos, and a blog offering rigging advice. Firetoys also partners with brands like LED Collections, offering a curated selection of glow poi, LED diabolo, and other illuminated props. It's clear they’re aiming for a niche market of aerialists, jugglers, and performers seeking quality equipment and expert guidance.

Financially, Firetoys Ltd’s recent performance presents a mixed picture. While current assets have decreased by 44% to £630,000, bank borrowings have surged by 200% to £64,000, and cash reserves have fallen by a significant margin. Creditors also decreased, suggesting better debt management. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for flexibility, but the decline in equity—a 39% drop to £350,000—raises questions about its long-term financial health. No auditor is mentioned, which is typical for a small, exempt company.

Overall, Firetoys Ltd seems to be navigating a period of change. While its online presence and product range are strong, the recent financial trends suggest it's facing some challenges—though it’s likely these are typical for a growing business.

Registered in England/Wales under the registration number 04621720, with a registered address at BN43 5HZ, England, Shoreham-By-Sea, Unit 1 Harbour Trading Estate, Harbour Way.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Owners & PSC

  • 10 years
  • 2
  • 25%+
  • 10 years
  • 2
  • 25%+

Managers

  • 22 years
  • 2
Partner
  • 22 years
  • 2
Director
  • 23 years
  • 5
Director

Last reports

Download the last financial report
Download the last confirmation report
* may contain a full shareholder list

Last news

  1. Confirmation statement made on 2025-12-31 with no updates
  2. Total exemption full accounts made up to 2024-12-31
  3. Confirmation statement made on 2024-12-31 with no updates

Importer profile by HS codes

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Import HS codes in detail

Last imported products

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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Exporter profile by HS codes

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Export HS codes in detail

Last exported products

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* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

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