What is this company?

Active status, founded 12 years ago, 8 employees, revenue range: 0-1m, real address, 2 directors, no owners, located in Leicester, e-commerce site. Regular importer of various computer equipment, dc motors, computer systems, various parts for electric control panels, various input/output devices (119.0 months imported). Regular exporter of various computer equipment, computer systems, printed circuits with passive elements, multilayer printed circuits, various printed circuits (225.0 months exported). Operates in Processing & manufacturing → Measuring and testing equipment → Electronic industrial process controllers.

Who are the directors of this company?

West Joseph, Rivers Paul Edmund are the directors of this company. The list of directors was changed one year ago.

When was this company founded?

The company was incorporated twelve years ago on September 02, 2014.

Where is this company based?

The registration address is LE19 1WY, Leicester, Leicestershire, Unit 2 Meridian South. The address is real address as one company registered at the address.

What are the previous names of this company?

The company was previously Guidance Industrial Innovation Ltd.

What does this company import to the UK?

The top import category of the regular importer company is Various computer equipment, DC motors, Computer systems, Various parts for electric control panels, Various input/output devices, imported for 119.0 months. The last import operation was made on April 01, 2026.

What does this company export from the UK?

The top export category of the regular exporter company is Various computer equipment, Computer systems, Printed circuits with passive elements, Multilayer printed circuits, Various printed circuits, exported for 225.0 months. The last export operation was made on May 01, 2026.

Which countries does this company export to?

The company exports to Australia, Brazil, China, France, Germany, Guatemala, Hungary, Iceland, Ireland, Israel, Italy, Lithuania, Netherlands, Pakistan, Poland, Singapore, Spain, Sweden, and United States. (non-official data, calculated by Corpsignals)

Which countries does this company import from?

The company imports from Canada, China, China, Hong Kong Special Administrative Region, Czechia, Denmark, France, Germany, Hungary, Netherlands, Oman, Sweden, Switzerland, Taiwan, Turkey, and United States. (non-official data, calculated by Corpsignals)

Which ports does this company use for trade?

The company uses the following ports for trade: Dover, Dover / Eurotunnel, East Midlands Airport, Felixstowe, Hull, Immingham Docks, Liverpool Docks, London Gateway Port, London Heathrow Airport, London Stansted Airport, Luton Airport, Manchester Airport, Mildenhall RAF Base, Southampton, and Tyne. (non-official data, calculated by Corpsignals)

What type of transport does this company use for trade?

The company uses Air transport, Roll on Roll off (RORO), and Sea transport (not vehicle on ferry) for trade. (non-official data, calculated by Corpsignals)

How big is this company?

It's a small company as it met two conditions of three: turnover less than £10.2 million, balance sheet less than £5.1 million, employees less than 50. The last reported current assets is £575,751.

Can I trust this information?

CorpSignals sources its data from UK government records including Companies House and HMRC trade data. Data is updated every 24 hours. While we ensure accuracy through automated validation, please refer to original government sources for legal or compliance purposes.

Guidance Automation Limited

Active

Small

12 years

8 employees

£575,751 (cur assets)

0-1m

Regular importer

Regular exporter

Real address

2 directors

No owners

Leicester

E-commerce

Field of Operation

Processing & manufacturing Measuring and testing equipment Electronic industrial process controllers

1165 active companies

Website

guidanceautomation.com↗

Social media

linkedin↗ youtube↗

Summary

Guidance Automation Ltd from Leicester, UK, is a small holding company with an active status, having been founded ten years ago in 2014. The company employs sixteen people and holds assets valued at £886,158. It operates from a real address and is overseen by two directors and one owner. Regular import activity focuses on machinery, boilers, and mechanical appliances, with eighty-seven months of imports recorded, the latest in January 2025. Export activity centers on electrical machinery and equipment, spanning 145 months, with the most recent shipment in February 2025.

The company's website highlights a unique approach to automation for SMEs, offering "Automation by the Hour" – a pay-per-use model for materials handling automation. This service, branded "Autonomous Go," aims to reduce monthly overheads and enable workforce upskilling, requiring zero upfront capital investment. It focuses on UK manufacturers and warehouse operators, offering solutions like autonomous mobile robots, light-directed systems, and robotic arms to boost productivity and reduce human error. The company’s mission is to increase robot automation usage and improve the efficiency of UK workers.

Financially, Guidance Automation Ltd exhibits some concerning trends. While cash reserves have increased by a substantial 130% to £310,000, current assets have also increased significantly, jumping 230% to £890,000. However, net assets have increased by 62% to £220,000, and bank borrowings have increased, suggesting a reliance on debt. Raw materials and consumables have increased dramatically, by 2,400%, indicating a potential supply chain challenge or increased production. The company’s small size (meeting two of three criteria for turnover under £10.2m, assets under £5.1m, and fewer than 50 employees) allows for agility, but the increase in debt warrants closer scrutiny. The lack of an auditor mentioned (likely exempt as a small company) means the figures are unaudited. The company’s average number of employees has decreased by 50% to eight.

The company operates in Processing & manufacturing → Measuring and testing equipment → Electronic industrial process controllers.

Registered in England/Wales under the registration number 09200454, with a registered address at LE19 1WY, Leicester, Leicestershire, Unit 2 Meridian South.

WARNING: The numbers have been rounded for simplicity and may be inaccurate.Please, refer to the latest financial report for verification.
Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Managers

West Joseph

1 year

Operations director

Rivers Paul Edmund

2 years

Managing director

Last reports

Download the last financial report

Download the last confirmation report

* may contain a full shareholder list

Last news

2026-06-19 Latest
Registration of charge 092004540002, created on 2026-06-16
2026-03-17
Confirmation statement made on 2026-02-23 with no updates
2026-02-17
Total exemption full accounts made up to 2025-11-30

Importer profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Import HS codes in detail

8501 8501-Electric motors Devices that convert electricity into motion, used in appliances or machinery 37 months, last: 2025-11-01

8503 8503-Parts for electric generators and converters Spare parts and components designed for electric generators and converters 1 months, last: 2025-04-01

8504 8504-Electrical transformers and converters Devices like transformers, rectifiers, and inductors used to change electrical voltage or current 3 months, last: 2025-03-01

8507 8507-Electric accumulators Rechargeable batteries and their parts, including separators, used in various devices 1 months, last: 2024-07-01

8517 8517-Telephones and communication devices Includes smartphones, landline phones, and devices for transmitting or receiving voice, images, or data over networks 5 months, last: 2023-03-01

8523 8523-Storage media for sound and data recording Includes discs, tapes, smart cards, and other devices for recording sound or data, whether recorded or not. Also includes master discs for production 2 months, last: 2021-01-01

8526 8526-Radar and navigation equipment Includes radar systems, radio navigation aids, and remote control devices 1 months, last: 2020-05-01

8531 8531-Electric alarms and signaling devices Includes devices like bells, sirens, and alarms for security or fire, but not those listed under codes 8512 or 8530 6 months, last: 2023-05-01

8534 8534-Printed circuits Flat boards with electronic circuits printed on them, used in devices like computers and phones 2 months, last: 2023-11-01

8536 8536-Electrical devices for low-voltage circuits Includes switches, relays, fuses, and connectors for circuits under 1,000V 2 months, last: 2021-05-01

8537 8537-Electric control panels and distribution boards Electric control panels and distribution boards with two or more devices for controlling or distributing electricity. These may include instruments or devices from Chapter 90 and numerical control systems, but not switching devices from heading 8517 5 months, last: 2021-09-01

8538 8538-Parts for electric control panels Parts specifically designed for use with electric control panels, distribution boards, or similar devices 8 months, last: 2021-05-01

8541 8541-Semiconductor devices Includes diodes, transistors, and other semiconductor-based devices like light-emitting diodes (LEDs), photovoltaic cells, and mounted piezo-electric crystals 1 months, last: 2024-09-01

8542 8542-Electronic integrated circuits Microchips and circuits used in electronic devices 2 months, last: 2021-11-01

8543 8543-Electrical machines with special functions Machines and devices that perform specific electrical tasks, not covered elsewhere 3 months, last: 2024-09-01

8544 8544-Insulated wires and cables Wires, cables, and optical fibers, insulated or fitted with connectors 5 months, last: 2024-08-01

8548 8548-Electrical parts for machinery Electrical components for machines or devices not listed in other categories 2 months, last: 2024-02-01

Last imported products

Click on items to see detailed UK statistics on HS code, including companies list.

Various computer equipment

847190

Last purchased: 2026-04-01

Port: East Midlands Airport

Transport: Air transport

Price: £210.63 per kg

Various input/output devices

84716070

Last purchased: 2026-03-01

Country: Netherlands

Transport: Air transport

Price: £59.21 per kg

Printing machinery and equipment

844230

Last purchased: 2026-01-01

Port: Dover

Country: Germany

Transport: Roll on Roll off (RORO)

Price: £53.14 per kg

Computer systems

847149

Last purchased: 2025-10-01

Country: Germany

Transport: Air transport

Price: £162.81 per kg

Parts for earth-moving machinery

843120

Last purchased: 2025-07-01

Transport: Roll on Roll off (RORO)

Price: £3.88 per kg

DC motors

85011099

Last purchased: 2025-11-01

Transport: Roll on Roll off (RORO)

Price: £30.71 per kg

Various static converters

85044095

Last purchased: 2025-03-01

Transport: Roll on Roll off (RORO)

Price: £36.54 per kg

Small single-phase AC motors

85014020

Last purchased: 2025-03-01

Port: Dover

Transport: Roll on Roll off (RORO)

Price: £7.55 per kg

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

Exporter profile by HS codes

Click on the map to see detailed UK statistics on HS code, including companies list.

Export HS codes in detail

8443 8443-Printing machinery for plates, cylinders, and other components Machines used for printing with plates, cylinders, and other parts, including printers, copiers, and fax machines, with or without combined functions, and their parts 1 months, last: 2023-03-01

8444 8444-Machines for processing man-made textiles Machines used to extrude, draw, texture, or cut synthetic textile materials 2 months, last: 2021-07-01

8449 8449-Machines for making felt or nonwoven materials Machines used to create or finish felt and nonwoven fabrics, including equipment for making felt hats and hat blocks 1 months, last: 2021-09-01

8471 8471-Computers and computer parts Automatic data-processing machines, including magnetic or optical readers, and machines for coding or processing data 99 months, last: 2026-05-01

8477 8477-Machines for working rubber or plastics Machines used to process rubber or plastics or to make products from these materials 1 months, last: 2021-05-01

8479 8479-Machines with specific functions Machines and mechanical devices designed for unique tasks not covered elsewhere 2 months, last: 2023-12-01

8483 8483-Transmission parts and components Includes transmission shafts, cranks, bearing housings, gears, gearboxes, flywheels, pulleys, clutches, and couplings. Used in machinery and vehicles for power transmission 2 months, last: 2022-08-01

8487 8487-Machinery parts without electrical features Parts for machines that do not include electrical components like connectors or coils. These parts are not listed elsewhere in this category 2 months, last: 2023-12-01

8501 8501-Electric motors Devices that convert electricity into motion, used in appliances or machinery 4 months, last: 2023-04-01

8504 8504-Electrical transformers and converters Devices like transformers, rectifiers, and inductors used to change electrical voltage or current 2 months, last: 2023-12-01

8517 8517-Telephones and communication devices Includes smartphones, landline phones, and devices for transmitting or receiving voice, images, or data over networks 3 months, last: 2021-10-01

8526 8526-Radar and navigation equipment Includes radar systems, radio navigation aids, and remote control devices 1 months, last: 2021-09-01

8529 8529-Parts for audio and video devices Spare parts used mainly with audio, video, and broadcasting equipment like radios, TVs, and cameras 2 months, last: 2022-04-01

8534 8534-Printed circuits Flat boards with electronic circuits printed on them, used in devices like computers and phones 80 months, last: 2026-05-01

8536 8536-Electrical devices for low-voltage circuits Includes switches, relays, fuses, and connectors for circuits under 1,000V 8 months, last: 2023-12-01

8543 8543-Electrical machines with special functions Machines and devices that perform specific electrical tasks, not covered elsewhere 10 months, last: 2025-11-01

8544 8544-Insulated wires and cables Wires, cables, and optical fibers, insulated or fitted with connectors 12 months, last: 2024-06-01

8548 8548-Electrical parts for machinery Electrical components for machines or devices not listed in other categories 2 months, last: 2024-03-01

9013 9013-Lasers and optical devices Lasers (except laser diodes) and other optical tools not listed elsewhere 1 months, last: 2023-04-01

9014 9014-Compasses and navigation tools Direction-finding compasses and other navigation instruments 3 months, last: 2020-05-01

9015 9015-Surveying and measuring tools Tools for land, water, and weather measurements, like oceanographic, meteorological, or geophysical devices. Excludes compasses and rangefinders 1 months, last: 2021-08-01

9030 9030-Electrical measuring instruments Tools like oscilloscopes, spectrum analyzers, and devices for measuring electrical quantities or detecting radiation 1 months, last: 2023-10-01

9031 9031-Measuring tools and machines Tools and machines used to measure or check things, not listed elsewhere. Includes profile projectors 7 months, last: 2025-02-01

9033 9033-Parts and accessories for machines and instruments Spare parts and accessories for machines, appliances, or instruments in Chapter 90, not listed elsewhere. Includes items like screws, connectors, and other small components 1 months, last: 2023-12-01

Last exported products

Click on items to see detailed UK statistics on HS code, including companies list.

Various measuring tools

90318080

Last exported: 2025-02-01

Port: London Heathrow Airport

Transport: Air transport

Price: £356.34 per kg

Balancing machines

903110

Last exported: 2025-02-01

Port: East Midlands Airport

Transport: Air transport

Price: £28.47 per kg

Various inspection tools

90314990

Last exported: 2024-09-01

Port: Dover / Eurotunnel

Transport: Air transport

Price: £261.1 per kg

* Warning: Ports, countries, transport, and price/kg were calculated by CorpSignals; non-official data, may contain errors.

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